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Mohd Hafizi Abdul Fatah GM04509 Aini Qamariah Mohd Yusof GM04563 M.Mahdi Mesbahi GM04701 Natalie Chan Woam Tyug GM04610 Muhammad Tariq Ramli GM04341introducingYTL(IPP) EXPANSIONINTO CAMBODIA International Marketing GSM5280 | Mr. Vickneswaren
Table of Content1. Overview of Cambodia2. Business Opportunities and current environment3. Hofstede Analysis and Religion4. Symbol in Culture of Cambodia5. Thought Process6. Reason for YTL expansion into Cambodia7. Conclusion
Since 1955Overview of CambodiaBusiness Opportunities & CurrentEnvironmentby Mohd Hafizi Abd Fatah
Overview of Cambodia• The Cambodian culture places a great deal of emphasis on protocol• Cambodians believe their leader have been chosen because they have more experience than those they manage, and it is not appropriate to consult subordinates in the decision making process• Cambodia’s intercultural adaptability and readiness for risk is minimal. Change is difficult to bring about and the idea of it is not received with enthusiasm. In order for change to take hold, the idea needs to be perceived as good for the group and be accepted by the group.
Overview of Cambodia• When meeting together and moderating ideas, intercultural sensitivity is necessary. It is important to qualify ideas that are raised in a gentle manner, protecting the reputation of those bringing up ideas, so no one is shamed.• Negotiations - will be slow while they take the time to get to know you.• If proposing a large contract, it is advisable to first seek government approval. Remember that Cambodians are non-confrontational. They do not like saying "no" overtly. If they say "no problem" there is a problem and what you have asked for will not happen.• Displaying anger or irritation could negatively impact negotiations. In this poor country, price is often a determining factor in business decisions.
Business Opportunities & Current Environment - Cambodia• Cambodias infrastructure, including the power sector, was severely damage by years of war.• Government has followed a program focused on rehabilitation and development of the basic infrastructure.• Cambodia is an agricultural country• 85% Cambodian live in rural area• For heating – charcoal, fuel-wood• 85% energy by fuel-wood• Less than 9% have access to electricity• Electricity price is too expensive• State electricity company cannot meet the demand
Business Opportunities & Current Environment - Cambodia• Power consumptions per capita is 48 kWh/year• Less than 15% household have access to electricity• Industry electricity consumptions : Private sector : 0.5% Service sector : 40% Industrial sector : 14%• Supply requirement are projected to increase by 12.1% per year• Peak load is expected to reach up to 1000MW in 2020• The largest system is Phnom Penh, population 11.4M and more than 12000 electricity customers.
Since 1955Cambodia Hofstede and ReligionAnalysisby Aini Qamariah Mohd Yusof
Hofstede Analysis in Cambodia FEMININITYIndividualism/Collectivism SHORT TERM PLAN Power Distance Uncertainty Avoidance Masculinity/Femininity COLLECTIVISM Short Term/Long Term HIGH
Since 1955Symbol in Culture of Cambodiaby Muhammad Tariq Ramli
Symbol in Culture of CambodiaSymbols:1. Language which focus on the linguistic distance2. Aesthetics as symbols. "Cambodia" which comes from the Khmer word Kâmpuchea, meaning "born of Kambu. Khmer’ referred to the Cambodian language, people, or Cambodia culture• Rich and varied history dating back many centuries, and has been heavily influenced by India.• 90 percent of Cambodians speak the native Khmer dialect and religion is a major inspiration• Khmer belief from the beliefs and the Indian religions of Buddhism and Hinduism.
Symbol in Culture of Cambodia• Most well known symbol: Khmer temple- Angkor Wat• Pictures of the four-faced tower of the Bayon at Angkor Thom and of âpsâras (heavenly dancing girls) - everywhere in homes and public buildings.• Every flag -image of Angkor Wat.• Classical dance- expressed out in costume and gesture. recreate Angkorean bas-reliefs.• The Angkor kingdom once controlled most of the areas of the present Thailand, Laos and Vietnam. Left behind the fields of art, architectures, music, and dance until today.
YTL and Cambodian symbols• Malaysia holds the highest percentage FDI in Cambodia, approximately 26%• 90% of Cambodians do speak ancient Khmer dialect• logo, themes, tagline trademark and also the brand name of YTL IPP Cambodia play so much important roles- sense of belongingness• Enhancing the symbol of Angkor Wat and any related symbol in logo, design etc, in order to attract the Cambodia market without changing any original symbol of YTL IPP Malaysia and giving no effects towards the core original image of the business.• Aesthetics - monument, building and construction.• Most of the products require the symbol/picture of Angkor Wat
Since 1955Thought Process Cambodiaby M.Mahdi Mesbahi
Thought Process - Cambodia Thought process means “the way in which the mind works, or the process of thinking about something1” and it’s a relatively complex sequence of thinking skills2.Source:1-Macmillan dictionary2-Logotron educational software
Thought Process - Cambodia Thought Process as a Scenario: Explore: Synthesize: Orient: Act: Monitor: Shape the Create aRecognizing create an regulate the main scenario the issue action organization question framework Source: William Calvin; GBN Network
Thought Process - CambodiaThought Process vs. Decision Making: Evaluate Identify choice problem Decision Choose Implement Making decision choice Cycle process Choose best Develop alternative alternativesSource: McShane, Von Glinow OB 5e; Organizational Behavior
Thought Process - CambodiaThought Process vs. Decision Making:So the decision making process of a society can show the thought process of that society.
Thought Process - CambodiaCambodian relationships: Cambodia is a Buddhist country. Buddhism comes with a sense of hierarchy within society. Making relationships based on the interpersonal communication and common hierarchical relationshipSource: Kwintessential Ltd; UK
Thought Process - CambodiaCambodian Decision Making: Managers: each person has a specific role Employees: managers have been chosen due to their more experience and merit decisions usually made by top management without collecting the ideas of the employees informal networking and lobbies major power is generally held in a few key managers’ hand
Thought Process - CambodiaCambodian Decision Making: Power distance in Cambodia is high Young employees vs. Older employees Decision making process and followed thought process completely shaped by the external factors especially from the super ordinates’ orders and comments
Thought Process - CambodiaHow YTL can apply this theory: YTL is an engineering company Access the subordinate employee Regulated and systematic organization is necessary to succeed in this industry Create a centralized and systematic organization Local employees of the branch in Cambodia will follow the headquarter policies
Thought Process - CambodiaNegative Effects: employee creativity and innovation management should create an appropriate environment
Since 1955Reason for YTL expansion toCambodiaby Natalie Chan Woam Tyug
Reason for YTL Corporation to enter into Cambodia• A developing country - Economy - Opportunity for investors• The relationship with ASEAN• AFTA roles - Reducing tariff• Foreign Direct Investment growth
Elements that need by YTL• Beliefs in aspects of history and business etiquettes.• Cambodia’s belief and religion.