Giving your site the ratings that it needs to draw in the business means getting your search engine ...

1. Maximizing Your Site So The Online search engine Can
Locate It
Giving your site the ratings that it needs to draw in the business means getting your search engine
optimization on the right path. If you aren't optimizing your site, you could just be operating a site
that no one knows about, which doesn't do you any good. Use these SEO tips for a better
understanding and greater opportunity in search engine optimization of your website online.
As you begin to build your site, you will find out various ways to help customers and search engines
navigate your site. One such way is to use breadcrumb navigation. This is a method of secondary
navigation which makes it easier for users to navigate around your website once there. The idea is
that each page is accurately described so people always know their way around.
Before hiring an SEO company to represent your business,
make sure you ask a lot of questions and what risks may
be involved. Take a few days and do your own research. In
broad terms, "shop around" so you get a sense of what
sort of results you should expect from the company you
are to deal with.
Linkages are incredibly important to search engine
optimization. Post on tools like twitter, become an expert
in your field and provide advice that pertains to your
product. Post a link to your website in your tweets. This
will bring more clicks to your site, which will improve your
page rank.
Optimize your product pages for search engines by
including more than just a picture and a price for each item. Search engine spiders can't read
pictures. If you include a title and a small, unique description of each item you sell, it will boost your
search engine ranking and relevancy.
Obtaining your search engine optimization goals can be made easier by using graphics and images.
Use low resolution images because high resolution images will increase loading time. Key words
within the images themselves will be read by search engine spiders. People enjoy seeing images and
graphics on a website and it can help describe your article, blog or product as well as produce
search engine results for optimal traffic to your site.
Links from outside pages to your site will help make your site more legitimate to the engines. Ask
your readers or friends to link to you from their sites. It helps if they can mention your particular
keywords in the link so try providing them the HTML to link to so that you can control what it says.
An link builders toolkit v2.0 accurate title for each page on your website is key to search engine
optimization and will bring more visitors to your page. Besides the name of your business, the title
can also include your location and other important information that a customer may be looking for.
This should be placed within the tag.

2. Aside from quality content, the best way to optimize your website's ranking in a search engine is
with quality external links that point to your website. While search engines do take the number of
links into account, the quality of the links is also important. For example, avoid inconsequential link
farms and aim for links that are relevant to your business.
Start a blog to increase your search results for long-tail keywords that focus on more niche aspects
of your business. These keywords do not fit well in your main site content. However, writing specific
blog posts on more defined keywords, draws additional site traffic. Blogs are also, more likely to
receive links from other sites and increase your ranking with Google, because fresher content is
crawled and indexed more often.
Limit your optimization efforts to one keyword or phrase per page. Including multiple keywords per
page can give the page a scattered feel. By limiting the page to one topic, your content is improved
and your readers will not only enjoy it, but will return often. Search engine optimization is
overshadowed by a loyal readership.
Make sure that the naming convention you use for your
site architecture makes sense when viewed on a search
engine. If your visitor is looking for crackers, but your
website link is to donsstore.com/yumminums/, they're
unlikely to click through. DonsPantry.com/crackers/
looks spot on, and you can almost guarantee that the
searcher will click your link. It also boosts your page
rank to have keywords in the directory title.
Do not use 301 redirects on a page that no longer exists
on your website. Instead, use a 401 Gone error page to
indicate the page is well and truly gone from your
website. A 301 redirect should only be used if the
content has actually been moved to another page.
Try to make the pages of your site look similar to make
the user experience easier. If the layout of your pages
keeps a "buy" button in the same place, or the title in
the same location, then not only will the user have an
easier time navigating, but so will the search engine
spider!
Keep the content of your site constantly growing to keep the search engines constantly showing it. If
it were a simple matter of great one time content then any good writer could put up a site. Smart
Internet marketers know about and adapt to the continuous evolution of the rank and file of search
engines. Keep your content on top with constant positive change and intelligent growth.
Put your navigation at the end of your code. You want the search engine to spider the copy on your
page before it leaves to visit other parts of your website; so give it what it needs! Feed it the content
first, and then leave the site map and other navigation at the bottom where it belongs.

3. Something to avoid when trying to optimize your website in search results is to use false information
or use keywords relevant to your site but use them out of context. While this may work for a while,
once you come up with no content but just a few sparse words that are related to your web site's
title, people and search engines(their http://www.insure.com/ web crawlers) will both quit visiting
you and you will drop into the bottom of search results every time. Keep content relevant!
You should consider creating and uploading a robots.txt file to your website. These files tell search
engines what items you would like them to add to their search engine and what items you do not
want added. Search engines love robots.txt files and this is an excellent way to improve your search
engine optimization.
As you can see, you need to increase your site's traffic in order to get ranked higher. This is possible
to anyone who is willing to do what it takes. Getting your site ranked with the top search engines is
highly possible, and can be done by anyone who will give it a chance.