• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
From Idea to Product, Course Outline Promo
 

From Idea to Product, Course Outline Promo

on

  • 893 views

 

Statistics

Views

Total Views
893
Views on SlideShare
893
Embed Views
0

Actions

Likes
2
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    From Idea to Product, Course Outline Promo From Idea to Product, Course Outline Promo Presentation Transcript

    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and 1 Available On Course Promo
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Content Author and Instructor: Al-Motaz Bellah Alaa Al-Agamawi About the Course Introduction & Course Outline From Idea to Product Part One How to Define your Business and Identify Where You Stand? Technology Commercialization Essential Concepts and How To?
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Course Description 3 The course is designed to help technology entrepreneurs, inventors and startup founders to understand the basic concepts related to technology commercialization. The course emphasizes a practical understanding of the major concepts including how to describe product/service, identifying core competency and competitive edge, define industry and target customer segments, understand the technology and market relation and conduct an internal and external analyses . At the end of the course participant will be able to identify his/her product/service or project/idea current internal and external environment and technological competitive position, through applying a set techniques.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Upon Completing the Course 4 Participant will be able to answer the following questions:  What is your Product or Service?  What is the Cost/Benefit Analysis of the Idea?  What is the Technology that Underlies your Product/Service?  How is your Underlying Technology Unique?  What is your Technology Acquisition Strategy?  Is your Product or Service Innovative? How?
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Upon Completing the Course 5  What is your business? What is the industry you are operating in?  What are you offering? And in which business field you are operating?  Who will the business Serve? Who is your customer?  Who is in the market for your product and service?  Who are you competing with? What is your competitive advantage?  What will the business offer to customers? What is your value proposition?  What are the product or service business will sell?  What is your core competency and core competitive edge?  What your industry external environment competitiveness?
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Course Sections 6  Section One: Introduction and Course Outline  Section Two: Basic Concepts  Section Three: Define Your Business  Section Four: Understand Technology and Market Relation  Section Five: External and Internal Analysis
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Sections Lectures 7  Section Two: Basic Concepts  Lecture 1: Idea as an Opportunity  Lecture 2: How to Identify Ideas from Opportunities  Lecture 3: Describe Your Idea  Lecture 4: Technology Classification and Core Competency  Lecture 5: Product/Service Innovation
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Section Lectures 8  Section Three: Define Your Business  Lecture 1: Define Your Industry and Market  Lecture 2: Define Your Target Customers Segment  Lecture 3: Define Your Competitors
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and 9  Section Four: Understand Technology and Market Relation  Lecture 1: The Technology S-Curve  Lecture 2: Technology Life Cycle and Market Growth  Lecture 3: Introducing Innovation to Markets Section Lectures
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and 10  Section Five: External and Internal Analysis  Lecture 1: External Industry Analysis  Lecture 2: Internal Analysis Section Lectures
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 11  Section Two: Basic Concepts  Lecture 1: Idea as an Opportunity 1)HOW TO FIND OPPORTUNITIES? 2)HOW TO DETERMINE IF AN IDEA IS AN OPPORTUNITY? 3)HOW TO EVALUATE IDEAS?
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 12  Section Two: Basic Concepts  Lecture 2: How to Identify Ideas from Opportunities 1)UNDERSTANDING THE ROOTS OF OPPORTUNITIES. 2)IDENTIFYING OPPORTUNITIES THROUGH CHANGE. 3)UNDERSTANDING WINDOW AND CORRIDOR CONCEPT.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 13  Section Two: Basic Concepts  Lecture 3: Describe Your Idea 1)UNDERSTANDING THE NEEDS, WANTS AND DEMAND. 2)UNDERSTANDING HOW CUSTOMER DECIDE TO BUY. 3)COMPILE A PRODUCT/SERVICE DESCRIPTION FOCUSING ON BENEFITS AND COMMUNICATING VALUE TO CUSTOMERS.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 14  Section Two: Basic Concepts  Lecture 4: Technology Classification and Core Competency 1)UNDERSTANDING THE DIFFERENT FORMS OF TECHNOLOGY. 2)SET PRODUCT/SERVICE TECHNOLOGY ACQUISITION STRATEGY. 3)IDENTIFY CORE COMPETENCY FOR COMPETITIVENESS.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 15  Section Two: Basic Concepts  Lecture 5: Product/Service Innovation 1)DISTINCT THE DIFFERENCE BETWEEN CREATIVITY, INVENTION AND INNOVATION. 2)UNDERSTAND THE TYPES AND FORMS OF INNOVATION. 3)IDENTIFY THE KEY PEOPLE IN TECHNOLOGY INNOVATION.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 16  Section Three: Define Your Business  Lecture 1: Define Your Industry and Market 1)HOW TO DEFINE YOUR INDUSTRY? 2)UNDERSTAND DIFFERENT INDUSTRY TYPE AND OPPORTUNITIES ASSOCIATED WITH EACH.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 17  Section Three: Define Your Business  Lecture 2: Define Your Target Customers Segment 1) SEGMENTING CONSUMER MARKETS. 2) EVALUATING TARGET MARKET SEGMENTS. 3) IDENTIFYING COMPETITIVE ADVANTAGES. 4) CHOOSING POSITIONING AND DIFFERENTIATION STRATEGIES.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 18  Section Three: Define Your Business  Lecture 3: Define Your Competitors 1)UNDERSTAND THE DIFFERENCE BETWEEN DIRECT, INDIRECT AND SUBSTITUTE COMPETITION. 2)UNDERSTAND STRATEGIC GROUP DIFFERENTIATION.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 19  Section Four: Understand Technology and Market Relation  Lecture 1: The Technology S-Curve 1)UNDERSTAND THE S-CURVE OF TECHNOLOGY PROGRESS 2)UNDERSTAND THE CONCEPT OF CHANGE IN NATURAL LIMIT OF TECHNOLOGY
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 20  Section Four: Understand Technology and Market Relation  Lecture 2: Technology Life Cycle and Market Growth 1)UNDERSTAND TECHNOLOGY AND MARKET INTERACTION RELATION. 2) DIFFERENTIATE BETWEEN TECHNOLOGY PUSH AND MARKET PULL. 3) UNDERSTAND THE PRODUCT LIFE CYCLE.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 21  Section Four: Understand Technology and Market Relation  Lecture 3: Introducing Innovation to Markets 1)UNDERSTAND TECHNOLOGY GAP PRICE RELATION 2)UNDERSTAND THE TECHNOLOGY TIMING FACTOR
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 22  Section Five: External and Internal Analysis  Lecture 1: External Industry Analysis 1)IDENTIFYING THE STAKEHOLDERS. 2)UNDERSTANDING PORTER FIVE FORCES MODEL FOR EXTERNAL INDUSTRY ANALYSIS. 3)UNDERSTANDING THE PEST ANALYSIS CONCEPT.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Lectures Learning Objectives 23  Section Five: External and Internal Analysis  Lecture 2: Internal Analysis 1)IDENTIFY RESOURCES AND CAPABILITIES. 2)DESIGN SWOT ANALYSIS. 3)LINK SWOT TO STRATEGY.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Course Approach and Methodology 24 The course includes case studies and problem activities, that emphasis on formulating and solving problems, and interpreting and evaluating the results. In most of the lectures learner will find one or more hands-on exercise to apply the discussed concepts. By the end of the course and by completing the set of exercises learner will have an initial professional draft about his/her technological idea commercialization concept in a structural representation.
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Recommended Readings 25  Customized Management of Technology:  http://www.amazon.com/Customized-Management-Technology- Tarek- Khalil/dp/0073228982/ref=sr_1_1?s=books&ie=UTF8&qid=13496 23481&sr=1- 1&keywords=Customized+Management+of+Technology  Entrepreneurship- Starting and Operating a small business,  http://www.amazon.com/Entrepreneurship-Starting-Operating- Small-Business/dp/0132784084  Crossing the Chasm:  http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive- Mainstream/dp/0060517123/ref=sr_1_1?s=books&ie=UTF8&qid= 1349623397&sr=1-1&keywords=crossing+the+chasm
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and Recommended Readings 26  The Innovators Solution:  http://www.amazon.com/Innovators-Solution-Creating- Sustaining- Successful/dp/1578518520/ref=sr_1_1?s=books&ie=UTF8&qi d=1349623444&sr=1-1&keywords=the+innovators+solution  The Strategy of Managing Innovation and Technology,  by Murray R. Millson & David Wilemon, Pearson Education Inc, 2008.  Entrepreneurship- A Contemporary Approach, Fifth Edition,  by Donald F. Kuratko & Richard M. Hodgetts, Harcourt Inc, 2001
    • Technology Commercialization, Part One By: Motaz Al-AgamawiEssential Concepts and 27 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Linkedin Profile: http://www.linkedin.com/in/motazalagamawi SlideShare Profile: http://www.slideshare.net/magamawi For Accessing the Full Course: http://www.udemy.com/from-idea-to-product-part- one