Ucat lean my cit class 10

2. MyCit Application allows everyone with a
Smartphone to manager the time they are waiting
on Private or Public Services' queues by using our
phone application. Our App is better than the
already existent services which provides a printed
time prediction because we provide more accurate
information in a very accessible way.

3. Lessons Learned
Processes Form
Organizational Chart + Positioning Descriptions
Reach Consumers
What have been happening to our Business Model?
Finances

4. Find an IT Partner

5. Launching The
Challenge
Analyse All
Proposals
Feedback
Proposals
Final Decision
Launch in a platform the
description of our App
concept
Clarify the features and
characteristics we want
our App to have
Analyze all proposals Receive all proposals
Choose
TOP5
Get in contact with the
TOP5 proposals’ authors
Ask for some changes to
better fit the concept
Analyze final proposals
Final
Decision

6. Develop
Premium Version

7. Internal
Analysis
External
Analysis
Premium
Version
Ajustments
Analyse and find within
the company what should
a Premium Version have
Create an App with those
features
Are they enough?
Organize focus groups to find
out what consumers want in
a Premium Version
Analyse focus groups
insights
Features
to have
Develop a Premium
Version
Launching the Premium
Version and turn it
available for download
Gather feedback from
App Store and Google Play
comments
Final
Version
Make the adjustments
needed according the
feedback

8. Develop
Brand Image

9. Inside Awareness
Marketing
Planning
External
Awareness
Define a clear mission and
vision for the company
MKT
MIX
Share the company’s
conduct among the
employees
Create a Marketing Plan
to share these concepts
Make consumers aware of
our mission and vision
Evaluate Results and
Brand Awareness
Redesign the Marketing
Mix
MKT
MIX
Share the mission and
vision

10. Organizational Chart
CEO
Marketing
and Sales
Marketing
Director
Advertising
Segment
Services
Customer
Service
Quality
Innovation
Department
Outsourcing
Director

14. How to Reach Customers?
Customers’ needs  managing their time
Customers’ concerns  while waiting
Willingness to have
Willingness to pay for a Premium Version

15. Version 1.0

16. Version 3.1

17. How to Reach Customers?
KEY PARTNERS

18. P&L - Summary
FY01 FY02 FY03 FY01 => FY02 FY02 => FY03
Sales 36 000 381 600 1 929 600
App adopted by chain stores
Launch of the Premium version
National development
COGS Unmaterial activity /
Gross Margin 36 000 381 600 1 929 600 Result of sales /
Personnel 30 000 130 000 296 000 Team expansion
Increase in wages
Team expansion (20)
Increase in co-founders wages
Soc Security 7 125 30 875 70 300 23,75% 23,75%
Marketing 1 800 76 320 385 920 From 10% to 20% 20%
Administration 1 080 11 448 57 888 Correlated to activity (3%) /
R&D 720 7 632 38 592 Rate internaly decided (2%) /
Bad debt provision 0 0 0 / /
Depreciation 3 333 12 000 36 667 / /
EBIT -8 058 113 325 1 044 233
Negative the first year
30% of sales in the 2nd year
54% of sales the 3rd year
Interest 3 025 2 610 1 890 / /
EBT -11 083 110 715 1 042 343 / /
Sales Focus
Free App Downloads 72 000 216 000 576 000
Based on track records of successful
apps
/
Premium Downloads 0 144 000 864 000 / /
Earnings per Free App 0,50 0,50 0,50 Assumption based on documentation /
Earnings per Premium 1,90 1,90 1,90
Price of the app at 2,69€
Commission of 30% /
Resulting sales 36 000 381 600 1 929 600 Computation /