The document outlines the marketing plan and proposal for listing a property with Prudential California Realty. It details an extensive multi-channel marketing strategy utilizing online platforms like social media, video, photography, and syndicated sites as well as traditional methods like open houses, brochures, and print advertising to maximize exposure and attract buyers. The plan aims to guide the property through the entire sales process from listing to closing.

1. P R U D E N T I A L C A L I F O R N I A R E A L T Y

2. Reuben Pacheco - Team Leader Wendi Smith-Harris - Partner meet the team

3. The majority of showings occur when a house is first placed on the market. Sales agents arrange for their active, qualified buyers to see a home when it is newly listed. After this group, showing activity decreases to only those buyers new to the market. Therefore, it is critical to position your home at the best price during its first market exposure.

5. Insert PDF Charts and Graphs Review Los Angeles Area Market Analytics

6. Establishing the right pricing for your home is crucial to a successful sale. Rather than setting a fixed price, we can use a powerful, proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s “fixed price” value to one designed to attract value-conscious buyers and initiate negotiation. Setting your home’s price correctly Is the key to successful results. Guided by Prudential expertise, you’ll be able to make that decision with complete confidence.

7. Your Prudential California Realty professional is committed to delivering a signature experience… and rewarding results. Thousands of home sellers have learned that Prudential California Realty surrounds its clients in a total experience unmatched anywhere. Your Prudential California Realty professional is committed to enhancing that signature experience … and its rewarding results.

11. Your Professional Team Your Professional Team

12. Your Professional Team Your Professional Team

13. Your Professional Team Your Professional Team

14. marketing plan and proposal for listed property P R U D E N T I A L C A L I F O R N I A R E A L T Y

24. All service companies are not created equal. Prudential works only with the best — so you can confidently entrust the many facets of your home sale to one central contact. California Title Company An industry leader serving counties throughout Southern California. HomeServices Lending An affiliate of Wells Fargo Home Mortgage, AAA-rated company. Pickford Escrow One of the largest full-service escrow companies in the state, with more than 30 offices in Southern California. Property ID The largest natural and environmental hazard disclosure company in the country, providing the most comprehensive, accurate and best-insured disclosure report available. First American Home Warranty Has provided over 1 million homeowners with high quality service since 1984. Rated “A” (Excellent) by A.M Best. 1031 Exchange Advantage Has helped thousands of investors successfully complete 1031 exchange transactions, allowing them to sell and buy property as a tax-deferred transaction.

25. The market for upper-tier properties is small, exclusive and global. As a member of Prudential’s distinguished Fine Homes International network, I am linked to offices in the nation’s leading upscale markets. These impeccable connections facilitate cross-promoting distinctive properties and sharing information on affluent buyers. The pool of buyers for exceptional estates is small and difficult to reach. Your Prudential agent has inside access to these exclusive circles nationwide.

26. Your agent is part of a powerful network of Prudential professionals in this market across the country. They constantly share leads and information to help find the right buyers for their clients through a number of channels: • Private, nationwide agent intranet • National convention • Regular branch meetings • Special networking events • Broker caravans • Contacts throughout the real estate community A commitment to collaborating for you Any company can say it has connections. But how many actually use them? Prudential agents are dedicated to actively and regularly sharing connections and resources on your behalf. That’s because of a company-wide business philosophy they also share: working together is a powerful way to benefit clients

29. Since a majority of homeseekers now search on the web, it’s important to know your home will be seen in all the right places. 84% of home buyers use the Internet to search for a home.* Our company listings and banner advertising appear on a range of high-traffic home web sites, including: PrudentialCal.com Our listings also appear on most all major real estate company web sites (participating in IDX) * Source: 2007 National Association of Realtors ® survey Real Estate Center

30. Every week, you’ll see how many visitors have viewed your property on the most important real estate sites

33. No real estate firm advertises more widely than Prudential California Realty. From top real estate magazines to regional newspapers and the Wall Street Journal, our company is consistently seen where it counts — making it more likely that buyers will start their home searches with Prudential. The extensive Prudential ad program brings in a high level of calls from interested buyers — calls that give them the opportunity to learn about your home.

34. Prudential California Realty devotes talent, time and resources to managing your home transaction. My personalized service to you is backed by a team of experts, all working together to deliver a smooth and successful outcome. These services include: • Skilled legal counsel • Dedicated transaction coordination in every branch • A supportive management team Sophisticated transaction technology keeps you updated, ensures accuracy and streamlines the complex documentation process. Your access privileges to a secure Prudential web site allow document review and real-time transaction status. After the close of escrow, you’ll receive a CD with all documents for your records.

35. At Prudential California Realty, we know our clients are investing not only in homes, but in the quality of life that surrounds them. That’s why our agents contribute a part of every commission to the Charitable Foundation. Since its inception, our foundation has provided hundreds of grants totaling over $4 million to local organizations that promote health, education, community and environment. We also actively volunteer our own time and talents to the causes we support. Our Coastal Cleanup Day Guide Dogs of America One Generation

36. P R U D E N T I A L C A L I F O R N I A R E A L T Y Click to view los angeles area open houses

37. P R U D E N T I A L C A L I F O R N I A R E A L T Y View Reuben's Past Client's Testimonials

38. P R U D E N T I A L C A L I F O R N I A R E A L T Y What’s My Property Value?

39. P R U D E N T I A L C A L I F O R N I A R E A L T Y A Personal Message From Susan Jacobs Sales Manager at Prudential California Realty, Pacific Design Center

40. P R U D E N T I A L C A L I F O R N I A R E A L T Y Follow Reuben Pacheco From Here