Ten Thoughts on Social Media & Marketing

[T]witty B@nter Maximize & monetize social media. Generating results in this medium is not about being connected but in how you connect. Enhance your marketing efforts and grow your business by using social media to truly engage your audience.... Or ....

10 thoughts about Social Media

I’m Hugh McGuire. I have blogs. Here is one: http://hughmcguire.net I have Twitter accounts. Here is one: @hughmcguire

1. Marketing isn’t convincing people to buy your stuff. Marketing is making sure that the people who want your stuff will ﬁnd it.

2. Social media is not a tool. It’s a strategy.

3. If you are using social media for business or marketing you have to know: a. who you want to connect with b. why you want to connect with them ... ...then you have to ﬁgure out what you can do to give them value.

4. Don’t blog to be known. Blog to be knowable.

5. Figure out who the inﬂuencers are. And who they are inﬂuenced by. Interact with them.

6. Don’t be a social media douchebag.

7. Blogging effectively requires discipline.

8. When other people talk about you, Google hears them. And Google smiles upon those who are talked about.

9. Spread the love. Link out, retweet, show appreciation.

10. Social media works when you give value to others, so: a. publish good content b. show appreciation for others c. point to great stuff on the web d. interact with your readers c. care about your readers

Hugh McGuire some places to ﬁnd me online: http://hughmcguire.net Twitter: @hughmcguire http://librivox.org http://bitesizeedits.com http://blog.bookoven.com http://mediahacks.org

http://www.twistimage.com	762
http://stefanholt.com	155
http://hughmcguire.net	91
http://www.slideshare.net	50
http://social-capitalist.com	32
http://www.olafmolenaar.com	30
http://iloapp.impwell.com	28
http://kozmedia.blogspot.com	23
http://citizenshift.org	22
https://infocentre.t4g.com	22
http://etechlib.wordpress.com	15
http://crapbook.vineesh.info	15
http://www.popmarketingonline.com	11
http://www.spotteddoggraphics.com	8
http://socialmedianederland.com	6
http://www.jayzheng.com	5
http://thinkonestepahead.com	5
http://www.michclarke.com	5
http://www.narominded.com	4
http://popmarketingonline.blogspot.com	4
http://www.patrickgilbert.se	4
http://michelleclarkemarketing.blogspot.com	3
http://raincoastbooks.wordpress.com	3
http://spotteddoggraphics.com	3
http://e1evation.com	3
http://posterous.com	2
http://chrish10.posterous.com	2
http://www.brijj.com	2
http://www.morenoaviles.com	2
http://olafmolenaar.posterous.com	2
http://feeds2.feedburner.com	2
http://newraycom.blogspot.com	1
http://coconutmoon.com	1
http://therealadm.posterous.com	1
http://paper.li	1
file://	1
http://www.socnetpub.com	1
http://wildfire.gigya.com	1
http://www.lmodules.com	1
http://capote.posterous.com	1
http://webcache.googleusercontent.com	1

Ten Thoughts on Social Media & Marketing

by Hugh McGuire on Apr 17, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

41 Embeds 1,331

Statistics

Ten Thoughts on Social Media & Marketing — Presentation Transcript