Transcript of "Ten Thoughts on Social Media & Marketing"
Maximize & monetize social media.
Generating results in this medium is not about
being connected but in how you connect.
Enhance your marketing efforts and grow your
business by using social media to truly engage
I’m Hugh McGuire.
I have blogs. Here is one:
I have Twitter accounts. Here is one:
Marketing isn’t convincing people to buy your
Marketing is making sure that the people who
want your stuff will ﬁnd it.
Social media is not a tool.
It’s a strategy.
If you are using social media for business or
marketing you have to know:
a. who you want to connect with
b. why you want to connect with them ...
...then you have to ﬁgure out what you can do
to give them value.
Don’t blog to be known.
Blog to be knowable.
Figure out who the inﬂuencers are.
And who they are inﬂuenced by.
Interact with them.
When other people talk about you, Google
And Google smiles upon those who are talked
Spread the love.
Link out, retweet, show appreciation.
Social media works when you give value to
a. publish good content
b. show appreciation for others
c. point to great stuff on the web
d. interact with your readers
c. care about your readers
some places to ﬁnd me online:
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