Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.

1. Content with
Purpose
From Search to Conversion
to Lifelong Customer State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com
@MACKFOGELSON

2. YOUR
GOAL
is lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg
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3. http://slidesha.re/1aNeuLi
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4. It’s not about this
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5. Remember 3 things about content
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg
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6. INTEGRATE
All the things
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7. Search
CONTENT
Social
Email
OFFLINE
and stuff
See. All the things.
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8. BEFORE CONTENT
Comes purpose
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9. - GOALS NOT TOOLS FTW -
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10. Read this: http://bit.ly/16THIER
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11. CONTENT IS A
Reflection of your brand
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12. http://slidesha.re/1aNeuLi
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13. http://slidesha.re/1aNeuLi
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14. http://media-cache-ec0.pinimg.com/originals/a7/89/4f/
a7894f4fdb85746cb490f76feddcfc7b.jpg
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15. TOP of FUNNEL
Build awareness with value
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16. @MACKFOGELSON

17. make your money matter video here
<iframe width="560" height="315"
src="/
/www.youtube.com/embed/
85EAQ0yf vfY" frameborder="0"
allowfullscreen></iframe>
http://www.youtube.com/
watch?v=85EAQ0yfvfY.
Watch this http://bit.ly/19ffQJc
@MACKFOGELSON

18. http://makeyourmoneymatter.org/
http://makeyourmoneymatter.org/
@MACKFOGELSON

19. http://makeyourmoneymatter.org/
@MACKFOGELSON

20. http://makeyourmoneymatter.org/
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21. http://makeyourmoneymatter.org/
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22. http://makeyourmoneymatter.org/
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23. MIDDLE of FUNNEL
An opportunity to connect
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24. @MACKFOGELSON

25. scarecrow video here
<iframe width="420" height="315"
src="/
/www.youtube.com/embed/
lUtnas5ScSE" frameborder="0"
allowfullscreen></iframe>
http://www.youtube.com/
watch?v=lUtnas5ScSE
Watch this http://bit.ly/1eTt17o
@MACKFOGELSON

26. Move from
Discovery
to Consideration using
content that connects
with your customer.
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27. BOTTOM of FUNNEL
Communicate (cleverly) to convert
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28. @MACKFOGELSON

29. http://www.appsumo.com/failure-games-app/
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30. - APPSUMO FAILURE GAMES APP -
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31. Would
you rather have the
ABILITY TO FLY
or to become
INVISIBLE?
- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON

32. - APPSUMO FAILURE GAMES APP -
@MACKFOGELSON

33. - APPSUMO FAILURE GAMES APP -
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34. AFTER the FUNNEL
Be the guide of their experience
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35. @MACKFOGELSON

36. http://mailchimp.com/resources/guides/getting-started-with-mailchimp/
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37. http://kb.mailchimp.com/home
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38. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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39. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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40. Your content
serves a higher
purpose
than checking it off the
list of things to do
for your marketing.
http://www.pinterest.com/pin/13862711326223269/
@MACKFOGELSON

41. Blog
Links
Guide
www.mackwebsolutions.com/blog
http://bitly.com/bundles/mackwebsolutions/6
http://bit.ly/1bkMNru
@MACKFOGELSON