Turn ideas into Realities, Ericsson Roadshow 2016, presentation to Media

1. We turn ideas
into realities
Ericsson roadshow 2016
Maria Boura
Head of Strategy, Marketing & Communications
South East Europe

2. Roadshow 2016 | Commercial in confidence | June 2016 | Page 2
Region mediterranean
roadshow

3. Ericsson Internal | 2016-05-13 | Page 3
press
13.30 – 13.45 Registration & welcome coffee & bites
13.45-14.00 Welcome: George Pappas, Country Manager Greece
14.00-14.45 We Turn Ideas into Realities
Maria Boura, Head of Strategy, Marketing and Communications, SEE
DEMO: Smart City
14.45-15.30 Demo Showroom
IoT Accelerator, Ericsson Expert Analytics
15.30-16.30 Lunch

4. Tech Week, Bucharest | © Ericsson AB 2016 | Page 4
https://play.ericsson.net/media/t/1_xgeemhk5
Networked Society
Our Vision
https://play.ericsson.net/media/t/0_jydwlq1d

5. © Telefonaktiebolaget LM Ericsson 2016 | Broadband for All, June 2016 | Page 5
50connected
billion
devices
5 connected
billion
PEOPLE
2010
1 BILLION
2000
Connected PLACES

6. © Telefonaktiebolaget LM Ericsson 2016 | Broadband for All, June 2016 | Page 6
2G 3G 4G 5G1G
70-80’s 80-90’s 90-00’s 00-10’s 10-20’s
2021
28 Billion Connected Devices
• 16 Billion IoT related
• 1.5 Billion IoT with cellular
Ericsson Mobility Report June 2016
12X Mobile Data Traffic
90% pop coverage of MBB
75% LTE pop coverage
9.0 Billion Mobile Subscriptions
6.3 Billion Smartphones
14X Video as 70% of traffic

7. Ericsson Mobility Report June 2016 - sales tutorial | © Ericsson AB 2016 | Page 7
smartphone subscriptions to
surpass basic phones in 2016
Smartphone subscriptions
set to almost double by 2021

8. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 8
12x growth in smartphone
traffic between 2015 and 2021

9. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 9
Mobile traffic by application
category per month
ExaBytes/month
Embedded video in
social media and web
pages is counted as video
traffic in this context

10. Ericsson Mobility Report June 2016 - sales tutorial | © Ericsson AB 2016 | Page 11
LTE will be the dominant mobile
access technology in 2019

11. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 12
Internet of things to surpass
mobile phones in 2018
- expected to be largest category of connected devices

12. Page 13
Industry Transformation
HEALTH
WELLNESS
EDUCATION
LEARNING
MEDIA
CULTURE
TRANSPORT
MOBILITY
BANKING
TRANSACT
UTILITY
FUNCTION
RETAIL
EXCHANGE
UBER AIRBNB

13. © Telefonaktiebolaget LM Ericsson 2016 | Broadband for All, June 2016 | Page 14
NEW LOGICS & Assets
Any thing that can be connected will be
connected, smart and interactive
Any resource that can be shared will be shared,
enriched and abundant
Any reshaping idea that can be tried will be tried,
and trigger change
Product
models
Physical
resources
Hierarchical
relations
Consumption Logic
Service
models
Virtualized
resources
Symbiotic
relations
Usage Logic
USERS
participating and
active
THINGS
connected & intelligent
DATA
own, shared & open
PLATFORMS
economics & scale

14. Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08
How cloud transforms
businesses
Optimized
processes
Faster
development
of new
functions
Flexible
delivery of
media
content
Fast
information
sharing
Security
updates
in the cloud
Agility and
flexibility by
virtualizing
functions

15. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 17
Connected vineyards
› Ericsson has proved that our IoT solutions are
ready to be used in real life and give real value
› By using connected sensors we have collected
data from the fields like temperature, humidity and
radiation
› Moved that information into the cloud using state
of the art authentication and encryption for
maximum security
› In the cloud we have applied analytics tools on the
data in order to create value for the farmers in the
form of predictions on the yield and prescriptions
for the optimal farming

16. Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08
Internet of things
we are just at the beginning
Source: Gartner Group
Consumer
Electronics
Utilities Wellness Infrastructures
Smart Cities
Agriculture &
Environment
Process
Industries Retail Banking
Automotive
Transport
CONNECTIVITY
$1.9TRILLION
Predicted value-add of IoT
across sectors in 2020
Accelerating IoT | Commercial in confidence | © Ericsson AB 2015 | 2015-08-26 | Page 6

17. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 19
Riverkeeper
› Source Water pollution
monitoring for the
Chattahoochee River
› LTE Cat1 PSM Field Trial
with AT&T in Atlanta,
Georgia USA
› Low cost water quality
sensors deployed in the
City of Atlanta
› Proves the value of cities
partnering with operators to
create an IOT ecosystem
CHATTAHOOCHEE RIVERKEEPER, AT&T, USA
Improving sustainability and increasing public safety are already top
priorities for the City of Atlanta and beyond. With the integration of
AT&T’s Smart City solutions, we will be better positioned to support
these initiatives while also enriching the lives of our residents. ”
Kasim Reed, Mayor of Atlanta, Georgia USA

18. Tech Week, Bucharest | © Ericsson AB 2016 | Page 20
MASSIVE NUMBER OF
CONNECTIONS
DIVERSE USE CASE
REQUIREMENTS
COST, BATTERY LIFE AND COVERAGE
Key challenges

19. Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08
5gUSE CASES
SMART VEHICLES,
TRANSPORT
BROADBAND AND MEDIA
EVERYWHERE
SENSORS
EVERYWHERE
INTERACTION
HUMAN-IOT
CRITICAL CONTROL
OF REMOTE DEVICES
INFRASTRUCTURE, MONITOR
AND CONTROL

20. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 22
MWC 2016 Keynote
28 GHz PAAM
Well, you know this is
the future Ericsson 5G
Radio…..
© Telefonaktiebolaget LM Ericsson 2016 | Ericsson March 2016

21. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 24
https://play.ericsson.net/media/t/1_yrfpx4de

22. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 25
ONE network - multiple industries
A common network platform with
dynamic and secure Network Slices
10-100X
End-user Data Rates
5X
Lower Latency
10-100X
Connected Devices
10X
Battery Life
1000X
Mobile Data
Volumes

23. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 26
https://play.ericsson.net/media/t/1_aiebzns1

24. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 27
https://play.ericsson.net/media/t/0_zsrlksus

25. © Telefonaktiebolaget LM Ericsson 2016 | Broadband for All, June 2016 | Page 28
All bits are not equal
PUBLIC
SAFETY
ENTERPRISE
SERVICES
UTILITIES SPECIALIZED
SERVICES
(IPTV)
ZERO RATED
SERVICES

26. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 29
Driver of early
EU projects for 5G
Radio Test Bed
5+ Gb/s Industrial
collaborations
Tokyo Olympics
First commercial
deployments
3GPP R-15
NX phase 1
World Radio
Conference
3GPP R-16
NX phase 2
3GPP R-14
Pyeong-Chang Olympics
Large trial
73% of operators intend to be
trialing 5G
5G Standardization
started in 3GPP
Radio Test Bed
10+ Gb/s
Radio Test Bed
20+ Gb/s
Outdoor radio
test network
Field Trials
5G: The road ahead

27. ERICSSON ROADSHOW 2016 | Ericsson Confidential | July 2016 | Page 30
NTTDoCoMo
Softbank
Singtel
Telstra
Deutsche Telecom
Korea Telecom
SK Telecom
Etisalat
TeliaSonera
China Mobile
MTS
Telefónica Turkcell
Verizon
AT&T
LG Uplus
Ooredoo
Group
KDDI
T-Mobile
22
Operators 5G Mou
Operator partners
América Móvil
Vodafone Group
*As of June 2016
TIM

28. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 31
SHAPING THE NETWORKED SOCIETY
ADVANCE SOCIETY THROUGH SUSTAINABLE DEVELOPMENT
TRANSFORM INDUSTRIES TO DELIVER MORE VALUE
EMPOWER PEOPLE THROUGH TECHNOLOGY

29. ASF | © Ericsson AB 2016 | 2016-06-13 | Page 32
Stockholm
royal seaport
› C40 Climate Positive Development Program
› Free of fossil fuels by 2030
› Carbon emissions to be reduced to less than 1.5
tonnes per person by 2020
› SRS to be adapted to future climate changes
› Climate-smart and efficient infrastructure
connecting 10,000 homes and 30,000 workspaces

30. Ericsson Internal | 2016-05-13 | Page 33