High school seniors are often willing to shift their social media use to a platform that suits them best. And to capture their attention, colleges and universities best be willing to shift with them. In this webinar, we'll tackle the key components of a successful social media campaign at Fordham University, #Fordham4Me. This campaign specifically targeted admitted students, aimed at influencing yield. And it relied less on the social stalwarts Facebook and Twitter, and more on the popular programs Instagram and Tumblr. We'll tackle strategy, tactics, and how they measured success in a campaign aimed at influencing yield among the admitted student class.
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