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#DYNBC15
Creating a
Business
Intelligence
Strategy
Ben Watt &
Andy Mason
Consultants
m-hance
#DYNBC15
What is BI?
Business intelligence (BI)
Def: The set of techniques and tools for the
transformation of raw data into meaningful
and useful information for business analysis
purposes.
#DYNBC15
Strategy – Why Bother?
Getting relevant information out of your system
is difficult and painful
Not having timely and accurate information can
significantly impair decision making
Failure to measure against your goals can make
progress difficult to manage
2.
1.
3.
#DYNBC15
Introducing Bert
#DYNBC15
25%
30%
Good Times
#DYNBC15
No prizes for guessing which ones
#DYNBC15
Sales Analysis
15.00%
25.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Sales
Sales Year on Year
2013 2014
#DYNBC15
25.00%
50.00%
5.00%
-15.00%-15.00%
-10.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
2013 2014
Sales by Product Type
Clothing Safety Equipment Accessories
Sales Analysis
DRIFT
#DYNBC15
Membership Analysis
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
New Memberships
New Memberships Year on Year
2013 2014
#DYNBC15
Membership Analysis
10.00%
25.00%
5.00%
-20.00%
-25.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
2013 2014
Membership Types Year on Year
New Memberships Membership Renewals
DRIFT
#DYNBC15
Management
#DYNBC15
Where to go from here?
#DYNBC15
List out Departmental Goals
Improve
Membership
Attrition by 20%
year on year.
Increase sales
across the UK by
10% this year.
1
#DYNBC15
Associate Questions to Goals
2
How many new members
do we have each month?
How many members are
failing to renew and why?
Which members are likely
to leave me next month?
Where do we raise the
most and least revenue
from events?
What are our most
popular products?
I need to be able to
analyse sales by…
#DYNBC15
Assign Responsibility
3
#DYNBC15
Force Rank Questions
4
#DYNBC15
Think about Delivery
5
Frequency Audience Story
#DYNBC15
Start a Project
6
Start small Review
#DYNBC15
7
#DYNBC15
You should end up with
BI Strategy
© m-hance ltd 2015
#DYNBC15
Creating a Business
Intelligence strategy
Ben Watt
Microsoft Dynamics
Consultant
m-hance
Andy Mason
Pre-Sales Consultant
m-hance

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Dynamics Business Conference 2015: Creating a Business Intelligence Strategy

Editor's Notes

  1. Add Previous Years
  2. Previous Years
  3. The questions you ask will get more interesting and more valuable. If you follow this you should end up with…
  4. Increased scope and better overall vision Align reporting to organisational goals Gives Proper Accountability for quality of answers to questions Gives everyone the ability to ask questions and increasingly complex ones Results in manageable but high quality projects. Ability to as any question of your business and give you a process by which to log those questions, ensure the most important questions are answered first and implement answers that are tied to