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How to Stop Overthinking and Hit Publish with Laser-Focused Research
- 1. HOW I LEARNED TO STOP OVERTHINKING AND HIT PUBLISH Lynne Rutledge WordCamp Montreal July 23, 2016
- 2. I am a classic over-thinker.
- 3. Ways I like to Fool Myself “Oh, I’ll just buy a book on it” Sticking in student mode Toughing it out on my own
- 4. • Information literacy can help you move forward confidently • The WordPress community is there, and you just have to ask
- 5. The Information Literate Person can: Determine the extent of information needed Access information effectively and efficiently Critically evaluate information and sources Blend new information into your existing knowledge base Use info effectively to accomplish a purpose The Association of College & Research Libraries
- 6. Just a Quick Search….. • 2016-07-10 searching WordPress on Google.ca = 457 000 000 results • Adding tutorial took it down to 16 900 000 • You are getting: • ads • questionable quality • Irrelevant results
- 8. Laser Focused Results Keywords Boolean operators Search modifiers
- 9. Keywords are the key • Keywords are the starting points of searching • Be specific, but not too specific • Having trouble with keywords? • Make a statement about what you want to find
- 10. Example Keywords • I want to learn how to make my own child theme in WordPress. • Keywords could be: • Child theme • WordPress • tutorial
- 11. Boolean Operators AND, OR, NOT Help to focus and exempt irrelevant results Generally typed in all capitals
- 12. AND • Will limit results •Requires results to meet both conditions •Some search engines use AND or + symbol interchangeably. •WordCat AND Montreal is going to return information on what’s going on with all the cat slides.
- 13. OR •Expands results •Either condition can be true •The pipe symbol | functions much like OR • Felines OR cats is a search that will return information on that uses cat or feline
- 14. NOT • Limits results •Excellent for weeding out irrelevant results •Minus symbol – functions like not •Keyword search NOT SEO will help me weed out results that are about SEO keywords
- 15. Search Modifiers • “quotes” will let you find an exact phrase or combination of words • * used as a wildcard, great for finding unknowns • ~ will include synonyms in results • (parenthesis) similar to they way they were used in math class
- 16. Because it’s WordCat 2016 Modify your results to get cat gifs! Add < &tbm=isch&tbs=isz:m,itp:animated >to your results URL - From @riaface on supple.com.au
- 18. Evaluate the Results Scope of the information Is this an overview? Niche article? Are you the right audience for this? Age When was the info published? Author Who are they? Are they objective?
- 19. Evaluating cont’d Publisher Who is the publisher? Do they have a particular agenda? Reviews What are people saying about this source? Content Who is linking to them? Who do they link to? Is the site in generally good shape?
- 21. Community • Our friendly neighborhood WordPress group • On Facebook • Website • WordPress.com resources • Daily Post • Blogging U • Check out who your sources follow and like
- 23. A Nice Neat Package •Search smarter not harder •Be critical •Take it to the community
- 25. Keep in touch! • @linnifred • www.linnifred.com • Spookycrisp#1587