Hierarchy Of User Experience Needs
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Hierarchy Of User Experience Needs

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This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world. ...

This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221

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  • 1. Creating a Hierarchy of User Experience Needs Lyndon Cerejo June 2001 Lyndon Cerejo / User eXperience Strategist / Capgemini
  • 2. About This Presentation These slides are from a webinar Watchfire (now part of IBM) invited me to conduct in June 2001. The presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221 Creating a Hierarchy of User Experience Needs 2 © Copyright 2009 All Rights Reserved
  • 3. Agenda The User Experience • Maslow Revisited • Hierarchy of User Experience Needs • Building Pyramids • Summary • Creating a Hierarchy of User Experience Needs 3 © Copyright 2009 All Rights Reserved
  • 4. The User Experience Creating a Hierarchy of User Experience Needs 4 © Copyright 2009 All Rights Reserved
  • 5. Maslow Revisited Creating a Hierarchy of User Experience Needs 5 © Copyright 2009 All Rights Reserved
  • 6. Hierarchy of User Experience Needs Creating a Hierarchy of User Experience Needs 6 © Copyright 2009 All Rights Reserved
  • 7. Level 1: Site Availability Domain Name • Search Engine Results • 24 x 7 Uptime • Traffic Surges • Dead Links • Creating a Hierarchy of User Experience Needs 7 © Copyright 2009 All Rights Reserved
  • 8. Level 2: Usability What is? IA /Navigation • Readability • Reduce Clicks • Graphics • Basic Search • Access Devices • Creating a Hierarchy of User Experience Needs 8 © Copyright 2009 All Rights Reserved
  • 9. Level 3: Supportive Features Detailed Product Info • User Reviews • Natural Language Search • Product Comparator • Guided Selling • Creating a Hierarchy of User Experience Needs 9 © Copyright 2009 All Rights Reserved
  • 10. Level 4: Confidence Show Security • Prominent Policies • Quick Customer Support • Multiple Contact • Methods • Give User Control Creating a Hierarchy of User Experience Needs 10 © Copyright 2009 All Rights Reserved
  • 11. Level 5: Desirability Website Nirvana Personalization • Community • Customized Newsletters • Product Customization • Creating a Hierarchy of User Experience Needs 11 © Copyright 2009 All Rights Reserved
  • 12. Building Your Pyramid Bottom –> Top • Lay The Foundation – Know Your Users • Understand & Prioritize Needs • One Level At A Time • Creating a Hierarchy of User Experience Needs 12 © Copyright 2009 All Rights Reserved
  • 13. Summary • Understand User Experience • Prioritize User Needs • Build Your Pyramid Creating a Hierarchy of User Experience Needs 13 © Copyright 2009 All Rights Reserved
  • 14. www.Strategist.Net