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This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world. ...

This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221

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