Hierarchy Of User Experience Needs

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This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world. …

This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221

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  • 1. Creating a Hierarchy of User Experience Needs Lyndon Cerejo June 2001 Lyndon Cerejo / User eXperience Strategist / Capgemini
  • 2. About This Presentation These slides are from a webinar Watchfire (now part of IBM) invited me to conduct in June 2001. The presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221 Creating a Hierarchy of User Experience Needs 2 © Copyright 2009 All Rights Reserved
  • 3. Agenda The User Experience • Maslow Revisited • Hierarchy of User Experience Needs • Building Pyramids • Summary • Creating a Hierarchy of User Experience Needs 3 © Copyright 2009 All Rights Reserved
  • 4. The User Experience Creating a Hierarchy of User Experience Needs 4 © Copyright 2009 All Rights Reserved
  • 5. Maslow Revisited Creating a Hierarchy of User Experience Needs 5 © Copyright 2009 All Rights Reserved
  • 6. Hierarchy of User Experience Needs Creating a Hierarchy of User Experience Needs 6 © Copyright 2009 All Rights Reserved
  • 7. Level 1: Site Availability Domain Name • Search Engine Results • 24 x 7 Uptime • Traffic Surges • Dead Links • Creating a Hierarchy of User Experience Needs 7 © Copyright 2009 All Rights Reserved
  • 8. Level 2: Usability What is? IA /Navigation • Readability • Reduce Clicks • Graphics • Basic Search • Access Devices • Creating a Hierarchy of User Experience Needs 8 © Copyright 2009 All Rights Reserved
  • 9. Level 3: Supportive Features Detailed Product Info • User Reviews • Natural Language Search • Product Comparator • Guided Selling • Creating a Hierarchy of User Experience Needs 9 © Copyright 2009 All Rights Reserved
  • 10. Level 4: Confidence Show Security • Prominent Policies • Quick Customer Support • Multiple Contact • Methods • Give User Control Creating a Hierarchy of User Experience Needs 10 © Copyright 2009 All Rights Reserved
  • 11. Level 5: Desirability Website Nirvana Personalization • Community • Customized Newsletters • Product Customization • Creating a Hierarchy of User Experience Needs 11 © Copyright 2009 All Rights Reserved
  • 12. Building Your Pyramid Bottom –> Top • Lay The Foundation – Know Your Users • Understand & Prioritize Needs • One Level At A Time • Creating a Hierarchy of User Experience Needs 12 © Copyright 2009 All Rights Reserved
  • 13. Summary • Understand User Experience • Prioritize User Needs • Build Your Pyramid Creating a Hierarchy of User Experience Needs 13 © Copyright 2009 All Rights Reserved
  • 14. www.Strategist.Net