Creating a Hierarchy of User Experience
Needs
                                                      Lyndon Cerejo
        ...
About This Presentation
 These slides are from a
 webinar Watchfire (now
 part of IBM) invited me to
 conduct in June 2001...
Agenda
    The User Experience
•
    Maslow Revisited
•
    Hierarchy of User Experience Needs
•
    Building Pyramids
•
 ...
The User Experience




                      Creating a Hierarchy of User Experience Needs   4
                          ...
Maslow Revisited




                   Creating a Hierarchy of User Experience Needs   5
                            © Co...
Hierarchy of User Experience Needs




                            Creating a Hierarchy of User Experience Needs   6
     ...
Level 1: Site Availability
    Domain Name
•
    Search Engine Results
•
    24 x 7 Uptime
•
    Traffic Surges
•
    Dead...
Level 2: Usability
What is?
    IA /Navigation
•
    Readability
•
    Reduce Clicks
•
    Graphics
•
    Basic Search
•
 ...
Level 3: Supportive Features
    Detailed Product Info
•
    User Reviews
•
    Natural Language Search
•
    Product Comp...
Level 4: Confidence
  Show Security
•
  Prominent Policies
•
  Quick Customer Support
•
  Multiple Contact
•
  Methods
• G...
Level 5: Desirability
Website Nirvana
    Personalization
•
    Community
•
    Customized Newsletters
•
    Product Custo...
Building Your Pyramid
    Bottom –> Top
•
    Lay The Foundation – Know Your Users
•
    Understand & Prioritize Needs
•
 ...
Summary
• Understand User Experience
• Prioritize User Needs
• Build Your Pyramid




                               Creat...
www.Strategist.Net
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Hierarchy Of User Experience Needs

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This presentation looks at how the principles behind Maslow's pyramid of needs can be applied to the online world.

Created for a webinar Watchfire (now part of IBM) invited me to conduct in June 2001, the presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221

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Hierarchy Of User Experience Needs

  1. 1. Creating a Hierarchy of User Experience Needs Lyndon Cerejo June 2001 Lyndon Cerejo / User eXperience Strategist / Capgemini
  2. 2. About This Presentation These slides are from a webinar Watchfire (now part of IBM) invited me to conduct in June 2001. The presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221 Creating a Hierarchy of User Experience Needs 2 © Copyright 2009 All Rights Reserved
  3. 3. Agenda The User Experience • Maslow Revisited • Hierarchy of User Experience Needs • Building Pyramids • Summary • Creating a Hierarchy of User Experience Needs 3 © Copyright 2009 All Rights Reserved
  4. 4. The User Experience Creating a Hierarchy of User Experience Needs 4 © Copyright 2009 All Rights Reserved
  5. 5. Maslow Revisited Creating a Hierarchy of User Experience Needs 5 © Copyright 2009 All Rights Reserved
  6. 6. Hierarchy of User Experience Needs Creating a Hierarchy of User Experience Needs 6 © Copyright 2009 All Rights Reserved
  7. 7. Level 1: Site Availability Domain Name • Search Engine Results • 24 x 7 Uptime • Traffic Surges • Dead Links • Creating a Hierarchy of User Experience Needs 7 © Copyright 2009 All Rights Reserved
  8. 8. Level 2: Usability What is? IA /Navigation • Readability • Reduce Clicks • Graphics • Basic Search • Access Devices • Creating a Hierarchy of User Experience Needs 8 © Copyright 2009 All Rights Reserved
  9. 9. Level 3: Supportive Features Detailed Product Info • User Reviews • Natural Language Search • Product Comparator • Guided Selling • Creating a Hierarchy of User Experience Needs 9 © Copyright 2009 All Rights Reserved
  10. 10. Level 4: Confidence Show Security • Prominent Policies • Quick Customer Support • Multiple Contact • Methods • Give User Control Creating a Hierarchy of User Experience Needs 10 © Copyright 2009 All Rights Reserved
  11. 11. Level 5: Desirability Website Nirvana Personalization • Community • Customized Newsletters • Product Customization • Creating a Hierarchy of User Experience Needs 11 © Copyright 2009 All Rights Reserved
  12. 12. Building Your Pyramid Bottom –> Top • Lay The Foundation – Know Your Users • Understand & Prioritize Needs • One Level At A Time • Creating a Hierarchy of User Experience Needs 12 © Copyright 2009 All Rights Reserved
  13. 13. Summary • Understand User Experience • Prioritize User Needs • Build Your Pyramid Creating a Hierarchy of User Experience Needs 13 © Copyright 2009 All Rights Reserved
  14. 14. www.Strategist.Net
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