Online marketing in Russia

Online marketing in Russiaby LumoLink

Russia is Internet savvy

59 700 000 Internet users 42,8% penetration According to ITU

Russians are willing to pay online

Russians spent 20 billion dollars on online in 2010 Source Citibank

Travel related purchases accountfor over 40% of all purchases online Source Citibank

How do you start?

1 Provide a version of your website in Russian language

Over 34,5% market share Over 64% market share Over 1,5 million users Over 100 million usersSources: 1 2 3 2 Go where users are

Yandex DirectPay per clickadvertising systemSimilar to AdWordsAllows you to geo-target youradvertisement withinRussia very well

Yandex catalogDirectory of RussiansitesSimilar to Yahoodirectory or DmozFree and paid options One time fee 130€

VkontaktePPC and CPM modelsTargeting similar to Facebook Geo Interest based DemographicAllows businesses to setup fanpage and groupsSupports creating socialapplication similar to Facebookapplications

3 Get listed on related websites

4 Understand your audience

Yandex MetrikaSimilar to GoogleAnalyticsIntegrates with YandexDirect (PPC)Provides goodinformation aboutRussian viewers

Web money QIWISMS micro payments Yandex money Debit cards 5 Accept Russian methods of payment

6 Provide service in Russian

How to appear localGet local phonenumber using VOIP(link)Answer to Russianemails

7Allow people to share your content easily

Summary1. Provide a version of your website in Russian language2. Go where users are3. Get listed on related websites4. Understand your audience5. Accept Russian methods of payment6. Provide service in Russian7. Allow people to share your content easily

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Image creditshttp://www.sxc.hu/photo/1261573http://www.sxc.hu/photo/1307593

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Online marketing in Russia

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