2. • The warriors was developed by Rockstar
Toronto.
• The release date was October 17th
2005 and
was based on the 1979 film The Warriors.
• The Warriors film is about a street gang in
Brooklyn. The gang has an overall theme of
Native American Indians.
• It is available on playstation 2 and Xbox
3. Marketing Cover Art
• The cover art takes the influence from the film
cover. From this cover we can establish the
target audience because of the content. For
example, the red title connotes blood, anger
and danger. This is also linked to the characters
as they are all wearing red bandanas. This
shows they are all working as a team. The
characters appear intimidating, as they all have
strong eye contact to the consumer. This is
generally related to violent films. The age of the
characters implies what the target audience
should be.
• The unique selling point of this game, is that it is
based on a 80s film, this is quite unusual as the
graphics are dated and doesn’t compare to the
quality of today.
• An interesting point, is that although the film
cover is a photograph of the characters, the
poster is caricatures of the actors. This means
that the game version did not have to design
characters, they were already in existence.
4. Marketing: trailer
• http://www.youtube.c
om/watch?
v=HAvldhE4FnU
• At the beginning of the trailer,
Rockstar have decided to show
it’s game play rating and what
the content consists of. This is
interesting as Rockstar games
generally advertise for a variety
of ages rather than the specified
age.
• The trailer consists of the main
characters that will be involved
and an over view of the story
line.
• The trailer could be considered
provocative because of the following
reasons:
• The use of violence. In the trailer the
violence is used as a method of
achieving a person or gang’s target
or goal. Therefore this is then giving
the player the impression that this is
the only way to attain what you
want.
• The use of speech and public
speaking: the speech within the
game is primarily to be provocative
for the other characters and to be
spirit lifting for the deprived. This
could be interpreted as a message
to the game player and therefore
irrational action could take place.
5. Reviews
• This is by Game spot:
http://uk.gamespot.com/ps2/action/warrio
rs/review.html?
om_act=convert&om_clk=gssummary&
tag=summary;read-review
• Good
• * Satisfying, smart combat that can be enjoyably
unpredictable
• * Environments bust up real good
• * Stretches out a two-hour movie into a well-
written, entertaining 12-hour game
• * Many of the original actors reprise their roles,
and the soundtrack and audio are excellent
• * Plenty of extra modes, including unlockable
games and co-op multiplayer.
• Bad
• * Core graphics aren't very attractive
• * Co-op play isn't exactly remarkable, just
serviceable
• * A few extremely frustrating sequences.
This is by XBOX
• http://uk.xbox.ign.com/articles/659/
659062p1.html
• Color me surprised. Rockstar Toronto has taken
a cult favorite license that's aged more than 25
years and turned it into something that's truly
worth playing. After spending the better part of
three years in the planning stages, The Warriors
joins Mortal Kombat: Shaolin Monks as one of
the few real successors to the previously dead
beat 'em up genre (while pushing the category
beyond the simple mold of "punch, punch, kick,
and kick").
• On the surface, The Warriors looks very much
like a mish-mash of the titles that Rockstar has
seen success with over the last couple of years --
in other words, it's Grand Theft Auto crossed
with Manhunt without the huge streaming
world or questionable psychopathic weirdness.
Luckily it's a lot more than that too, as it also
boasts a pretty hefty combat engine, better
artificial intelligence, and an easier to access
mission-based design that will allow players to
jump in and do exactly what they want without
too much of a mess.
Overall, I think that the U.S.P. of the game is the general game play. Although the graphics may not be “attractive”
they are generally better and along with the “well written” story line, it makes it enjoyable and entertaining.
6. Target Audience
• The target audience for
‘The warriors’ are young
adults upwards. This is
because it has a BBFC 18
classification and a PEGI
18+, but a ESRB 17+
classification. We can also
tell this by just seeing the
content of the game and
the level of violence and
language that is used.
7. Target Audience
• The target audience for
‘The warriors’ are young
adults upwards. This is
because it has a BBFC 18
classification and a PEGI
18+, but a ESRB 17+
classification. We can also
tell this by just seeing the
content of the game and
the level of violence and
language that is used.
