A pitch deck for Ntale Artisan Tannery and Manufacturing Centre, a start-up social enterprise based in Southern Zambia. We are currently one of 20 businesses receiving training and mentoring through Startup Generation's Global Fellowship Program.
Please contact us at Lois@schoolclubzambia.com for more information
2. We produce beautifully crafted crocodile leather products
for the Zambian and international market
Crocodile leather is highly sought after by the world’s major
fashion houses for its durability, softness and striking
beauty
As far as we know we are the only artisan manufacturing
centre in the world that has crocodile farmers,
conservationists and experts as shareholders in the
company
3. Changing lives
Half of our profits are annually donated to the
School Club Zambia (www.schoolclubzambia.org)
for their entrepreneurial programs with vulnerable
community schools.
This reflects our mission statement which is to strive
to be a world-class producer of luxury crocodile skin
products and a working example of pro-poor,
sustainable, rural development in Southern Africa.
4. Business Model
The leather business will have two facets: a tannery
for making leather out of crocodile hides, and a
manufacturing facility for tailoring finished products.
This business will climb, from start to finish, the
leather value-chain.
Market research has shown us that 70% of lodges
in Zambia would be very likely or likely to stock our
products which indicates a big gap in the current
market
5. 6 out of 10 boutique shops in the capital city of
Lusaka would also be interested in purchasing our
products
We can gain access to the international market
through our website and ecommerce platforms like
Etsy and Shopify
6. Quality and Beauty
It takes an average of 6 weeks to develop a raw hide
to a finished product. Tanning is an ancient art form
with secret recipes often passed lovingly down
through the generations.
7. Marketing
We have three target markets 1) Tourists 2)
Residents and Citizens in Lusaka 3) International
Retailers/Ecommerce platforms
Our biggest market is Zambia’s tourists, of which
close to 1 million visit the country each year, mainly
for the awe inspiring Victoria Falls in Livingstone
8. Competition
Within Zambia we have little to no competition. This
is because crocodile hide is such a closed market
and half of our shareholders are the Zambian
Crocodile Association. We will be the first artisan
manufacturers in Zambia dedicated to tanning
crocodile skin.
9. Within Southern Africa there are a number of
crocodile skin tanneries and manufacturing centres.
Our biggest competition is based in Zimbabwe but
they have no current plans to expand into Zambia
and they mainly specialise in other exotic leathers.
10. Management
Ntale is half owned by the Zambia Crocodile
Farmers Association and half owned by the School
Club Zambia
The tannery and manufacturing centre have a joint
Operations Manager as well as a tannery
supervisor and a manufacturing supervisor. There
will be an additional 7 support members of staff.
11. Key Projections
Sales: Generate over 1,400,00 (USD) / 7,000,000
(Kwacha) in sales in first three years of operating
Profitabiltiy: Increase profitability as a percentage
of sales to 20% by year 3
Our analysis shows the untapped market size to be
well beyond our ability to satisfy. If even just 2% of
tourists are interested in a crocodile leather product
that gives us 16,000 customers to reach.
12. Where are we now?
Ntale is due to begin operations in August 2014 pending the
construction of the buildings and purchasing of the necessary
equipment.
Financing will be obtained through the Zambian Development
Agency (ZDA) for the tannery but we require US $60,000 in
start-up capital for the manufacturing centre. Detailed finances
and return on investment projections are available on request
by emailing Lois@schoolclubzambia.com or
Modi@zongwe.com or please call us on +260 0964957113