Agenda – Google Adwords                     - Based on case study VYBAVI, APC UPS/Inverter Dealer   ●   Google Adwords – W...
Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Search Ads                     Ads    ...
Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Display Network Ads                   ...
Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Display Network Ads                   ...
Why Google Adwords? – Search Advertising                          4%    3%                                     5%         ...
Why Google Adwords? -                                    Do I need this for my Business?Attract interested visitors search...
Why LocSea - Google Adwords Management Company                    Certified Team       Expertise Level10                  ...
Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea -          Scope of work✔   Analyze your website structure a...
Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea -          Scope of work✔   Create Campaigns from Website st...
Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea -          Scope of work✔   Create Adgroups and Ads for diff...
Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea -          Scope of work✔   Add relevant keywords and negati...
Why LocSea - Summary   ✔   Organize Campaigns, Adgroups and Ads – 3 min, 52 sec       http://www.google.com/ads/learn/mark...
LocSea -       Case Study – VYBAVI – Before & After Adwords Yearly Report on number of requests processed during 2007 - 20...
LocSea -                                   Case Study – VYBAVI – Before and After Adwords5 to 7 Pieces per month          ...
Live Action      - Adwords and Success stories  ●   Adwords in Action                                                     ...
Our Clients         www.vybavi.com     www.orthodonticsbycrutchfield.com                            www.housecleaning-maid...
Budget – to spend                              To Google                              ➔                                  ➢...
Budget – Return on Investment      ➔Impressions – Create Brand Awareness          ➔Clicks – Generate Relevant Traffic     ...
Questions  ●   How Google Calculates Ads Position? - Ad Auction  ●   Why my ads are not showing for every query?      http...
Google Adwords Presentation By LocSea
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Google Adwords Presentation By LocSea

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LocSea is a Google Adwords SEM Company. LocSea has Google Adwords Individually Certified and Trained Team to manage Google Adwords for our Clients. We have 5 years of expertise in settin up and optimizing Google Adwords Campaigns. We use Google Analytics for setting up Business Goals/Conversions, tracking and reporting.

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  • try http://www.adwordscertificationhelp.org
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  • Webinar will take some time to load voice file. So please wait for the play icon to appear and then play it. Thanks for your patients.
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  • We have modified this presentation as a slide cast or webinar to include our voice to the presentation. Kindly play the webinar with voice to enjoy the presentation. Sorry for the background noice at some places. Thanks for your time.
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  • You may also visit our Facebook page www.facebook.com/LocSea to know more about Adwords and LocSea.
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  • If you want to start a new Google Adwords campaign, we will help you setup Google Adwords for basic two ads and we will provide you Rs.2500 Adword Voucher to start with. Please visit us at www.LocSea.com to get started
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Transcript of "Google Adwords Presentation By LocSea"

  1. 1. Agenda – Google Adwords - Based on case study VYBAVI, APC UPS/Inverter Dealer ● Google Adwords – What & Why – Search Advertising ● Why LocSea – Google Adwords Management Company ● Case Study – VYBAVI – Before & After Adwords ● Live Action – Adwords and Success Stories ● Our Clients: OBC, Maids, BestRankers, Vybavi ● Budget: To spend * ROI LocSea - Copyrights - 2012
  2. 2. Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Search Ads Ads Ads LocSea - Copyrights - 2012
  3. 3. Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Display Network Ads Ads Ads Ads LocSea - Copyrights - 2012
  4. 4. Based on case study VYBAVI, APC UPS/Inverter DealerWhat is Google Adwords? – Sample Display Network Ads Ads Ads LocSea - Copyrights - 2012
  5. 5. Why Google Adwords? – Search Advertising 4% 3% 5% Search Engine Market Share in India Google Search Yahoo Search Microsoft Bing Others Google India 88% Reach your target audience by Advertising in Google Search Reach millions of people searching for your product/service LocSea - Copyrights - 2012
  6. 6. Why Google Adwords? - Do I need this for my Business?Attract interested visitors searching for your business Specific geographic area Laptop, Desktop, Mobile OS Search ● How Adwords works? - 3 min, 53 sec http://www.youtube.com/watch?v=05we2g3Edgs&feature=player_embedded http://www.youtube.com/watch?v=uFzoM59bIQ8 LocSea - Copyrights - 2012
  7. 7. Why LocSea - Google Adwords Management Company Certified Team Expertise Level10 109 98 87 76 65 54 Adwords Expert Skill Level 43 32 21 10 02008 2009 2010 2011 2012 LocSea - Copyrights - 2012
  8. 8. Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea - Scope of work✔ Analyze your website structure and business products LocSea - Copyrights - 2012
  9. 9. Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea - Scope of work✔ Create Campaigns from Website structure and Ad settings LocSea - Copyrights - 2012
  10. 10. Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea - Scope of work✔ Create Adgroups and Ads for different landing pages LocSea - Copyrights - 2012
  11. 11. Based on case study VYBAVI, APC UPS/Inverter DealerWhy LocSea - Scope of work✔ Add relevant keywords and negative keywords ` How LocSea works? - 6 min, 3 sec http://www.google.com/ads/learn/market-online/videos/five-adwords-pillars.html LocSea - Copyrights - 2012
  12. 12. Why LocSea - Summary ✔ Organize Campaigns, Adgroups and Ads – 3 min, 52 sec http://www.google.com/ads/learn/market-online/videos/adwords-account-structure.html ✔ Optimize ✔ Tune Ads for higher position and Focus on Quality Score ✔ Track Keywords ✔ Avoid irrelevant click ✔ Boost relevant click ✔ Competitive Bidding revision ✔ Save Budget ✔ Google Analytics statistics & Reports LocSea - Copyrights - 2012
  13. 13. LocSea - Case Study – VYBAVI – Before & After Adwords Yearly Report on number of requests processed during 2007 - 2011 Adwords with higher budget spend Adwords with lesser budget spend Without Adwords LocSea - Copyrights - 2012
  14. 14. LocSea - Case Study – VYBAVI – Before and After Adwords5 to 7 Pieces per month 45 to 60 Pieces per month 3500 3000 Website Visitor Traffic 2500 2008 Without 2000 1500 2009 Less Spend 1000 2010 High Spend 500 0 January February March April May Month LocSea - Copyrights - 2012
  15. 15. Live Action - Adwords and Success stories ● Adwords in Action http://adwords.google.com ● Adwords Success Stories http://www.google.com/adwords/select/success.html LocSea - Copyrights - 2012
  16. 16. Our Clients www.vybavi.com www.orthodonticsbycrutchfield.com www.housecleaning-maidservice-ny.com www.bestrankers.com www.housecleaning-maidservice-nj.com LocSea - Copyrights - 2012
  17. 17. Budget – to spend To Google ➔ ➢Bidding Cost for every Click ➔ To LocSea Clicks Charges ➢ Management Cost ✔ Initial Campaign Setup Fee – Minimum $200 ✔ Monthly Fee to optimize – Minimum $200 LocSea - Copyrights - 2012
  18. 18. Budget – Return on Investment ➔Impressions – Create Brand Awareness ➔Clicks – Generate Relevant Traffic ➔ Conversion – Define and achieve business goals ➔Google Analytics - Business goals tracking and reporting LocSea - Copyrights - 2012
  19. 19. Questions ● How Google Calculates Ads Position? - Ad Auction ● Why my ads are not showing for every query? http://www.youtube.com/watch?v=zStNy_PImyQ&feature=endscreen http://www.youtube.com/watch?feature=player_detailpage&v=XeESjscUfmQ#t=206s LocSea - Copyrights - 2012

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