For Entrepreneurs

AN EXCLUSIVE BUSINESS OPPORTUNITY FROM
LOCALsportsMEDIA!
Operate LOCALsportsREPORT.COM
in YourCommunity

Who We Are & What We Do
Why Local & Why Sports
The Local Sports Community &
Why They Matter
Administrative Tools & Functionality
Features & Benefits for Your Users & Your Advertisers
Building a Profitable & Sustainable Business
with
LOCALsportsREPORT.COM
BECAUSE all SPORTS is LOCAL...

Local Sports Media & LOCALsportsREPORT.COM
We are a leading-edge provider of complete, do-it-yourself Direct to Publish Solutions for Sports fans, Sports Associations, Citizen & Professional Journalists, Entrepreneurs-anyone passionate about sports and being in business for themselves
Our online tools give you what you need to build your own popular, profitable and sustainable LOCALsportsREPORT.COM
sports publishing business

Professional to Amateur to Youth, our platform allows you to easily and efficiently Aggregate, Manage and Deliver content to the sports fans and followers within your community. You require no specialized programming or computer skills and require only a limited amount of instruction
Asimple laptop or desktop configuration and high-speed internet access gets you quickly up and running and on your way to making money in your exclusive and protected LOCALsportsREPORT.COM territory. And best of all? You keep the advertising generated revenue!

You profit from an exclusive LOCALsportsREPORT.COM destination and our creative and powerful combination of display, video, cost per click and click to call ad packages. Licensees can earn attractive above average income and, with renewals, you build a long-term, profitable and sustainable business
Domino’s Pizza McDonaldsSam’s Sports Rafters Bar

Committed
Dedicated
Active
Participants
Fans
Family
Local Business
Owners
Advertisers
Friends
Sponsors
Administrators
Volunteers
Coaches
Engaged
Involved

Why Sports?
Build Your Business Around a Proven and Dedicated Community of Sports Enthusiasts
Total revenues for US sports Websites will reach $2.96 billion in 2012, virtually doubling from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models
Local & Sports: Among the Top 10 US Advertising
Revenue Generating Website Categories
1. E-mail $273.2
2. General/national news $80.1
3. Portals and search engines $69.3
4. SPORTS & RECREATION $59.2
5. GENERAL COMMUNITY $49.8
6. Shopping and auction $42.1
7. Finance $39.9
8. Entertainment $39.0
9. LOCAL/REGIONAL $26.9
10. Home and Garden $23.5

“...Online sports communities have the perfect
ingredients to engender the kind of customer
engagement that all businesses crave. Sports sites
have a built-in audience of passionate fans who are loyal to the teams they follow...” Source: eMarketer
“... I think newspapers should try and invite the community in and take over sports journalism. Avid sport fans write tons of content and there are people who would pay money to have the job of a Sports Illustrated reporter...” Source: Jimmy Wales, Founder, Wikipedia
“...Total revenues for US sports Websites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models...” Source: eMarketer
APassion for Sports
+
AGrowing Market
=
A Great Opportunity
Leading Analysts and Web Entrepreneurs are Bullish on Sports
It All Adds Up!
“...no vertical categories dropped by a significant amount from Q3 2008 to Q4 2008 and some verticals even improved from the previous quarter; the Technology, SPORTS (UP 59%), Entertainment, Gaming, and Music verticals all had higher ad price averages in Q4 of 2008 than in Q3 of 2008. ..” Source: Pubmatic
“...As the Internet continues to evolve toward
ad-supported models, sports sites will follow suit. eMarketer estimates that 66% of US sports site revenues will come from advertising in 2012, up from 55% in 2007...” Source: eMarketer
BECAUSE all SPORTS is LOCAL..

Why Local?
Close to Home and Close to the Community that Makes Local Sports a Significant part of Our Daily Lives

54,000+ Distinct & Individual North American Cities, Towns & Communities (1)
25+million Active non-school related Player Participants (2)
Elementary & High School Enrolment, US + Canada = 61 million (3)
Vested & Emotional Interest
Broad Demographic Reach & Interest by Location, by Gender, by Age, by Income, by Ethnicity
20(+/-) million Potential Small, Medium & Home Based Local Business Advertisers (6)
Percentage of Students, Grades 8-12, Participating in 1 or More School Sports = 57.6% (4)
60+million Committed Parents, Family, Coaches, Administrators, Sponsors & Volunteers (5)
Dedicated & Loyal Following

(1,2,3,5) US & Canadian Census Data
(4) US Center for Disease Control
(6)Various Sources including The Kelsey Group, eMarketer,
Sterling Market Intelligence, US & Canadian Census Data

Powerful Tools let you Create, Manage & Expand Your Online Publishing Business
The only complete direct to publish solution for Communities, Citizen & Professional Journalists & Entrepreneurs
Designed specifically to meet the demanding needs of today’s rapidly evolving media environment, both offline & on
Let’s You Efficiently Aggregate, Manage & Deliver Both User & Professionally Generated Content over multiple categories
Maximum Ad Inventory, Maximum Publisher Return, Maximum Advertiser Return on Investment down to the hyper-local level
One Robust, Dynamic & Easy to Use Full-Featured Publishing Platform Solution

Everything You Need to...
Collect & ManageValuable Local Sports Content
Deliver this content to a Targeted & Loyal Local Audience
Leverage the Goodwill of a Powerful & Trusted Local Brand
Develop Profitable Local Ad Sales
MinimizeYour Financial Commitment & Risk
Build a Sustainable & Profitable Business
Satisfy an Underserved Audience that Local Newspapers & Television have abandoned
MaximizeYour Return with a Proven Concept

Features & Functionality
Easy to Find
Simple to Navigate
User Friendly
Content Rich Interactive Features

Professional
Junior
Amateur
University & College
High School
Youth
Adult & Senior League
Recreational

One Source for All...
...Athletics

Drop-down Functionality Allows Users to
Quickly & Easily Select...
...by Sport
...by Region
...by League
...by Team
...by Venue
...Registered Users
Quickly & Easily Access, Create, Upload & Add

News
Teams & Leagues
Blogs
Forums
Pictures
Video
Bulletins & Events
Alerts
Scores
Commentary
Schedules
Classifieds Buy & Sell

Managing Your Online Business Has Never Been Easier
From Here You Can
Add, Edit & Deliver...

Video
Pictures
Teams & Leagues
News
Classifieds Listings
Blogs & Forums
Local & Regional Ad Campaigns
Content Page Additions

...Simply & Efficiently from Your home-based laptop or desk top Location

Manage & Deliver
Targeted & Relevant Ads...
...By Sport
...By Location
...By Gender
...By Organization
...By Age
...By Team

...Across a Multi-Platform Network...

...in a Variety of Formats...
...Video & Display
...Text
...Click to Call
...Location Based
...Ratings & Reviews
...Coupons
...right down to the Neighborhood Level

Invest in Your Passion!
What to Expect As a LOCALsportsREPORT.COMLicensee
Independence
Modest Investment
Exclusive Territory
Home Based Business
A Rewarding Business Opportunity
Advertising Inventory

Exclusivity
Each one of our Licensees is granted territorial exclusivity in a defined region for a period of 5 years with the right to renew for an additional 5 year term. Licensees develop relationships with local sports organizations, collect and distribute local sports content from existing sources and develop original content from users and other qualified contributors
Each Licensee will have exclusive use in their territory of the LOCALsportsREPORT.COM platform and Trade Names and the BECAUSE all SPORTS is LOCAL slogan
Each Licensee is granted the right to sell local advertising throughout their exclusive territory and to profit from national ad campaigns managed across the network by Local Sports Media

Independence
You work from home. You set your own hours. You vacation when you want for as long as you want. We are not a franchise and we do not dictate hours of operation or establish minimum levels of performance. Our Licensees have complete responsibility to determine the success of their business. You are your own boss!
Licensees also have the freedom to set advertising rates. For guidance, Local Sports Media will supply a schedule based on the Internet Advertising Bureau (IAB) estimated digital North American ad rates. Only where requested will Local Sports Media supply guidance to our Licensees to advise on rates that generate maximum Return on Investment for their advertisers, maximum profit for our individual Licensees and which are consistent with comparable digital ad rates within their region

RelevantWeb Site Traffic
Online Success is determined by three factors: web site traffic, targeting your audience and delivering relevant local and national advertising to your visitors. Local Sports Media provides you with the digital tools to aggregate, manage and deliver the local sports content that keeps your visitors engaged, from professional sports to youth. Local Sports Media remains actively involved in promoting the LOCALsportsREPORT.COM brand in the community you serve. We help to develop the traffic partnerships and relationships needed to increase and maintain local and site wide traffic. And we’ve created a rich media landscape of interactive ad placement opportunities for your advertisers and sponsors. LOCALsportsREPORT.COM delivers the tools needed to insure the financial success of our Licensees

Simplicity, Transparency, Fairness
At Local Sports Media we understand that simplicity, transparency and fairness are critical elements in deciding if a business opportunity is right for you. In addition to our powerful technology, our Licensees benefit from an agreement free of the daily grind and distraction of extensive financial and operational reporting typical to other licensee opportunities and all franchises; what you see is what you get, no hidden fees, royalties or costs which can cripple your full earnings potential. As a Licensee, your earnings and success will always be commensurate with your effort

Freedom
We give you the freedom to do what you love and to focus on what you do best and we encourage our Licensees to become active in their local sports community! With our platform, we make that possible. You focus on the activities which let you quickly build a profitable business. A fully engaged, full-time Licensee can achieve earnings of between $50,000 and $150,000+ annually, depending on location

Associated Cost and Ongoing Fees
Our License fees are based on population and renewable after 5 years. Licensees pay an initial License fee between $5,000 and $25,000, based on population, for any one exclusive territory. Multiple Territory and state/province-wide Licenses are available to qualified Licensees
Additionally, Licensees pay a Monthly Fee of $1.75 per 1,000 monthly page views or a flat monthly fee ranging from $95.00 to $695.00 per month based on population, whichever is greater. The fee is waived for 120 days during which you build out your content and traffic relationships and network

Associated Cost and Ongoing Fees
Fees support initial customization; ongoing access to and use of software updates, security updates and maintenance; server capacity and maintenance, security updates, content storage and capacity; new features and refreshed design; web site traffic and content acquisition fees; localsportsreport.com URL, trade name and proprietary identifying marks and BECAUSE all SPORTS is LOCAL copy write; aggregation and management of state/province-wide and national content such as pro-sports 3rd party news feeds, forums and blogs. There are no hidden or additional royalties, fees or associated costs
And where Local Sports Media is required to place national and regional ads across the network, where such ad inventory remains unsold by the Licensee, we pay a 20% commission to you for all advertisements inserted across your region

Interested in Learning More?
To schedule a telephone call or to arrange an online demo please telephone or email:
Kevin Legros
Kevin @ localsportsreport.com
905.708.5268
Steven Vasil
Steve @ localsportsreport.com
905.468.8786