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Digital Sports Publishing Business Opportunity

Digital Sports Publishing Business Opportunity

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  • Welcome to LocalSportsReport.COM. We’re excited about the local sports opportunity and hope that after viewing this brief presentation you’ll share in our enthusiasm
  • Today we’ll discuss: Who we are and What we do Why local and why sports The local sports community and why they matter to your business Unique localsportsreport.COM User features Administrative tools that make operating and maintaining your local sports business quick and easy And finally, building a profitable and sustainable business with localsportsreport.COM
  • Local sports media is a leading edge provider of do-it-yourself direct to publish solutions for sports fans, citizen and professional journalists and entrepreneurs—anyone passionate about sports and being in business for themselves.Our unique online tools give you what you need to build your own popular, profitable and sustainable advertising supported digital sports publishing business around the internet’s fastest growing audience—local sports fans.
  • From professional to amateur to youth, we provide the tools needed to easily and efficiently aggregate, manage and deliver compelling local sports content to the sports fans and followers within your local community. You require no specialized programming or computer skills and require only a limited amount of instruction.A simple lap top or desk top computer configuration, high-speed internet access and enthusiasm is all you need to get quickly up and running and on your way to making money in your exclusive and protected localsportsreport.COM territory. And best of all? You keep the advertising generated revenue!
  • With localsportsreport.COM you profit from an exclusive local sports report destination and our creative and powerful combination of display, video, cost per click and click to call ad packages. Licensees can earn attractive above average income and, with renewals, build a long-term, profitable and sustainable business while working from home.
  • Who is the local sports community and why are they important to building your business? The local sports community is made up of people just like you. Dedicated, committed, engaged and involved sports fans, participants, coaches, volunteers, family, friends and administrators. These same folks operate the businesses in your community that support local sports through sponsorships and advertisements. As a Localsportsreport.COM licensee, you will help to connect local businesses with this highly relevant and attentive audience.
  • Localsportsreport.COM is dedicated to providing the tools required for our licensees to build a profitable business around the proven, dedicated and fast growing community of sports enthusiasts. Research firm eMarketer estimates that total revenue for US sports web sites will reach almost 3 billion dollars by 2012. That’s almost double from 2007. They also predict the increase will be driven largely by ad-supported content models, the very foundation upon which localsportsreport.COM is developed.
  • Leading analysts and web entrepreneurs are bullish on local sports and agree that a growing built-in audience of passionate fans equal a great opportunity. With newspapers and broadcast news cutting back on and, in many cases, eliminating sports coverage altogether localsportsreport.COM is ready to capitalize and deliver local sports content to eager fans.
  • Why Local? Becausewhen it comes to sports, local is where it happens. From professional to youth, all sports is local. It’s the family and friends who follow the local minor league, youth league or high-school team. It’s the neighbours and co-workers who follow the major leagues. And unlike any other sports platform technology, local sports report lets fans follow the action in other regions while still leaving the local ad sales opportunity at home with you, the licensee.
  • LocalSportsReport.COM has created a powerful and unique set of tools that let you manage and expand your online publishing business in one robust and easy-to-use full-featured publishing solution. Maximum ad inventory and maximum advertiser return on investment mean an attractive above average income and profitability.
  • Localsportsreport.COM gives you everything you need to:Collect & Manage Valuable Local Sports ContentDeliver Valuable Local Content to a Targeted & Loyal Local AudienceLeverage the Goodwill of a Powerful & Trusted Local BrandDevelop Profitable Local Ad SalesMinimizeYour Financial Commitment & RiskBuild a Sustainable & Profitable BusinessSatisfy an Underserved Audience that Local Newspapers & Television have abandonedMaximizeYour Return with a Proven Concept
  • LocalSportsreport.COM delivers :Easy to Find,Simple to navigate User Friendly content rich interactive featuresWe are the One Source for all professional, junior, amateur, university and college, high school, youth, adult and senior league and recreational athletics
  • Unique to localsportsreport.COM is our drop-down functionality which allows users to quickly and easily select a region, a sport, a league, a team or a venue location. Users can just as easily check out the sporting action across the province or state, or across or out of the country while licensees profit from the ads sold within their region.Localsportsreport.COM offers our registered users the industry’s most complete and full-featured set of easy to use interactive tools, allowing them to quickly and easily access, create, upload and add news, blogs, video, commentary, scores, schedules and much, much more...
  • Localsportsreport.COM makes managing your online publishing business simple and efficient without specialized computer skills using only your home-based lap top or desk top location. Our administrative interface is designed to let you quickly and easily add, edit, deliver and manage:Content page additions newsLocal and regional ad campaigns teams and leaguesForums and blogs picturesClassifieds listings video
  • You deliver targeted and relevant ads by sport, by location, by gender, by organization, by age, by team...
  • ...across a multi-platform network...
  • ...in a variety of formats including video and display, text, click to call, location based, ratings and reviews and coupons right down to the neighbourhood level.
  • Localsportsreport.COM offers our licensees the tools they need to operate their own independent business in an exclusive and protected territory. Our platform provides you with the relevant local and regional advertising inventory you need to become quickly profitable. Only a relatively modest investment in your home-based business gets you started on the path to a rewarding self-employment opportunity.
  • What to expect as a local sports report.COM licensee. Each one of our Licensees is granted territorial exclusivity in a defined region for a period of 5 years with the right to renew for an additional 5 year term. Licensees develop relationships with local sports organizations, collect and distribute local sports content from existing sources and develop original content from users and other qualified contributorsEach Licensee will have exclusive use in their territory of the LOCALsportsREPORT.COM platform and Trade Names and the BECAUSE all SPORTS is LOCAL sloganEach Licensee is granted the right to sell local advertising throughout their exclusive territory and to profit from national ad campaigns managed across the network by Local Sports Media
  • IndependenceYou work from home. You set your own hours. We are not a franchise: we do not dictate hours of operation or establish minimum levels of performance. Our Licensees have complete responsibility to determine the success of their business Licensees have the freedom to set advertising rates. For guidance, Local Sports Media will supply a rate schedule based on the Internet Advertising Bureau (IAB) estimated digital North American ad rates. Only where requested, Local Sports Media will supply guidance to our Licensees to set rates that generate maximum Return on Investment for their advertisers, that generate maximum profit for our individual Licensees and which are consistent with comparable digital ad rates within their region
  • RelevantWeb Site TrafficOnline Success is determined by two factors: web site traffic and relevance. Local Sports Media provides you with the digital tools to aggregate, manage and deliver relevant local sports content but we don’t stop there. Local Sports Media remains actively involved in promoting the LOCALsportsREPORT.COM brand in the community you serve. We help to develop the traffic partnerships and relationships needed to increase and maintain the local and site wide traffic critical to the financial success of our Licensees
  • At Local Sports Media we understand that simplicity, transparency and fairness are critical elements in deciding if a business opportunity is right for you. In addition to our powerful technology, our Licensees benefit from an agreement free of the daily grind and distraction of extensive financial and operational reporting typical to other licensee opportunities and all franchises; what you see is what you get, no hidden fees, royalties or costs which can cripple your full earnings potential. As a Licensee, your earnings and success will always be commensurate with your effort We give you the freedom to do what you love and to focus on what you do best! Digital advertising rates, volumes and retention are to a large extent determined by the quality and quantity of web site content and by the quality and quantity of web site traffic and unique user engagement. To enjoy fully and to maximize your earnings from the LOCALsportsREPORT.COM platform, Licensees are highly encouraged to become active in their local sports community. With our platform, we make that possible. A fully engaged Licensee should expect earnings of between $60,000 and $200,000+ annually
  • Our License fees are based on population and renewable after 5 years. Licensees pay an initial License fee between $5,000 and $25,000, based on population, for any one exclusive territory. Multiple Territory and state/province-wide Licenses are available to qualified LicenseesAdditionally, Licensees pay a Monthly Fee of $1.75 per 1,000 monthly page views or a flat monthly fee ranging from $95.00 to $695.00 per month based on population, whichever is greater. The fee is waived for 120 days during which you build out your content and traffic relationships and network. Fees support initial customization; ongoing access to and use of software updates, security updates and maintenance; server capacity and maintenance, security updates, content storage and capacity; new features and refreshed design; web site traffic and content acquisition fees; localsportsreport.COM URL, trade name and proprietary identifying marks and BECAUSE all SPORTS is LOCAL copy write; aggregation and management of state/province-wide and national content such as pro-sports 3rd party news feeds, forums and blogs. There are no hidden or additional royalties, fees or associated costsAnd where Local Sports Media places national and regional ads across the network, where such ad inventory remains unsold by the Licensee, we pay a 20% commission to you for all advertisements inserted across your region
  • Interested in Learning More?To schedule a telephone call or to arrange an online demo please telephone or email either Kevin or Steve at the coordinates below. Thanks and Cheers from the LocalSportsReport.COM team and look forward to speaking with you soon

For Entrepreneurs For Entrepreneurs Presentation Transcript

  • AN EXCLUSIVE BUSINESS OPPORTUNITY FROM
    LOCALsportsMEDIA!
    Operate LOCALsportsREPORT.COM
    in YourCommunity
  • Who We Are & What We Do
    Why Local & Why Sports
    The Local Sports Community &
    Why They Matter
    Administrative Tools & Functionality
    Features & Benefits for Your Users & Your Advertisers
    Building a Profitable & Sustainable Business
    with
    LOCALsportsREPORT.COM
    BECAUSE all SPORTS is LOCAL...
  • Local Sports Media & LOCALsportsREPORT.COM
    We are a leading-edge provider of complete, do-it-yourself Direct to Publish Solutions for Sports fans, Sports Associations, Citizen & Professional Journalists, Entrepreneurs-anyone passionate about sports and being in business for themselves
    Our online tools give you what you need to build your own popular, profitable and sustainable LOCALsportsREPORT.COM
    sports publishing business
    BECAUSE all SPORTS is LOCAL...
  • Professional to Amateur to Youth, our platform allows you to easily and efficiently Aggregate, Manage and Deliver content to the sports fans and followers within your community. You require no specialized programming or computer skills and require only a limited amount of instruction
    Asimple laptop or desktop configuration and high-speed internet access gets you quickly up and running and on your way to making money in your exclusive and protected LOCALsportsREPORT.COM territory. And best of all? You keep the advertising generated revenue!
    BECAUSE all SPORTS is LOCAL...
  • You profit from an exclusive LOCALsportsREPORT.COM destination and our creative and powerful combination of display, video, cost per click and click to call ad packages. Licensees can earn attractive above average income and, with renewals, you build a long-term, profitable and sustainable business
    Domino’s Pizza McDonaldsSam’s Sports Rafters Bar
    BECAUSE all SPORTS is LOCAL...
  • Committed
    Dedicated
    Active
    Participants
    Fans
    Family
    Local Business
    Owners
    Advertisers
    Friends
    Sponsors
    Administrators
    Volunteers
    Coaches
    Engaged
    Involved
    BECAUSE all SPORTS is LOCAL...
    BECAUSE all SPORTS is LOCAL...
  • Why Sports?
    Build Your Business Around a Proven and Dedicated Community of Sports Enthusiasts
    Total revenues for US sports Websites will reach $2.96 billion in 2012, virtually doubling from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models
    Local & Sports: Among the Top 10 US Advertising
    Revenue Generating Website Categories
    1. E-mail $273.2
    2. General/national news $80.1
    3. Portals and search engines $69.3
    4. SPORTS & RECREATION $59.2
    5. GENERAL COMMUNITY $49.8
    6. Shopping and auction $42.1
    7. Finance $39.9
    8. Entertainment $39.0
    9. LOCAL/REGIONAL $26.9
    10. Home and Garden $23.5
    BECAUSE all SPORTS is LOCAL...
    BECAUSE all SPORTS is LOCAL...
  • “...Online sports communities have the perfect
    ingredients to engender the kind of customer
    engagement that all businesses crave. Sports sites
    have a built-in audience of passionate fans who are loyal to the teams they follow...” Source: eMarketer
    “... I think newspapers should try and invite the community in and take over sports journalism. Avid sport fans write tons of content and there are people who would pay money to have the job of a Sports Illustrated reporter...” Source: Jimmy Wales, Founder, Wikipedia
    “...Total revenues for US sports Websites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. This increase will be largely driven by the growth of ad-supported sports content models...” Source: eMarketer
    APassion for Sports
    +
    AGrowing Market
    =
    A Great Opportunity
    Leading Analysts and Web Entrepreneurs are Bullish on Sports
    It All Adds Up!
    “...no vertical categories dropped by a significant amount from Q3 2008 to Q4 2008 and some verticals even improved from the previous quarter; the Technology, SPORTS (UP 59%), Entertainment, Gaming, and Music verticals all had higher ad price averages in Q4 of 2008 than in Q3 of 2008. ..” Source: Pubmatic
    “...As the Internet continues to evolve toward
    ad-supported models, sports sites will follow suit. eMarketer estimates that 66% of US sports site revenues will come from advertising in 2012, up from 55% in 2007...” Source: eMarketer
    BECAUSE all SPORTS is LOCAL..
    BECAUSE all SPORTS is LOCAL...
  • Why Local?
    Close to Home and Close to the Community that Makes Local Sports a Significant part of Our Daily Lives
    • 54,000+ Distinct & Individual North American Cities, Towns & Communities (1)
    • 25+million Active non-school related Player Participants (2)
    • Elementary & High School Enrolment, US + Canada = 61 million (3)
    • Vested & Emotional Interest
    • Broad Demographic Reach & Interest by Location, by Gender, by Age, by Income, by Ethnicity
    • 20(+/-) million Potential Small, Medium & Home Based Local Business Advertisers (6)
    • Percentage of Students, Grades 8-12, Participating in 1 or More School Sports = 57.6% (4)
    • 60+million Committed Parents, Family, Coaches, Administrators, Sponsors & Volunteers (5)
    • Dedicated & Loyal Following
    (1,2,3,5) US & Canadian Census Data
    (4) US Center for Disease Control
    (6)Various Sources including The Kelsey Group, eMarketer,
    Sterling Market Intelligence, US & Canadian Census Data
    BECAUSE all SPORTS is LOCAL...
    BECAUSE all SPORTS is LOCAL...
  • Powerful Tools let you Create, Manage & Expand Your Online Publishing Business
    The only complete direct to publish solution for Communities, Citizen & Professional Journalists & Entrepreneurs
    Designed specifically to meet the demanding needs of today’s rapidly evolving media environment, both offline & on
    Let’s You Efficiently Aggregate, Manage & Deliver Both User & Professionally Generated Content over multiple categories
    Maximum Ad Inventory, Maximum Publisher Return, Maximum Advertiser Return on Investment down to the hyper-local level
    One Robust, Dynamic & Easy to Use Full-Featured Publishing Platform Solution
    BECAUSE all SPORTS is LOCAL...
    BECAUSE all SPORTS is LOCAL...
  • Everything You Need to...
    Collect & ManageValuable Local Sports Content
    Deliver this content to a Targeted & Loyal Local Audience
    Leverage the Goodwill of a Powerful & Trusted Local Brand
    Develop Profitable Local Ad Sales
    MinimizeYour Financial Commitment & Risk
    Build a Sustainable & Profitable Business
    Satisfy an Underserved Audience that Local Newspapers & Television have abandoned
    MaximizeYour Return with a Proven Concept
    BECAUSE all SPORTS is LOCAL...
    BECAUSE all SPORTS is LOCAL...
  • Features & Functionality
    Easy to Find
    Simple to Navigate
    User Friendly
    Content Rich Interactive Features
    • Professional
    • Junior
    • Amateur
    • University & College
    • High School
    • Youth
    • Adult & Senior League
    • Recreational
    One Source for All...
    ...Athletics
    BECAUSE all SPORTS is LOCAL...
  • Drop-down Functionality Allows Users to
    Quickly & Easily Select...
    ...by Sport
    ...by Region
    ...by League
    ...by Team
    ...by Venue
    ...Registered Users
    Quickly & Easily Access, Create, Upload & Add
    • News
    • Teams & Leagues
    • Blogs
    • Forums
    • Pictures
    • Video
    • Bulletins & Events
    • Alerts
    • Scores
    • Commentary
    • Schedules
    • Classifieds Buy & Sell
    BECAUSE all SPORTS is LOCAL...
  • Managing Your Online Business Has Never Been Easier
    From Here You Can
    Add, Edit & Deliver...
    • Video
    • Pictures
    • Teams & Leagues
    • News
    • Classifieds Listings
    • Blogs & Forums
    • Local & Regional Ad Campaigns
    • Content Page Additions
    ...Simply & Efficiently from Your home-based laptop or desk top Location
    BECAUSE all SPORTS is LOCAL...
  • Manage & Deliver
    Targeted & Relevant Ads...
    ...By Sport
    ...By Location
    ...By Gender
    ...By Organization
    ...By Age
    ...By Team
    BECAUSE all SPORTS is LOCAL...
  • ...Across a Multi-Platform Network...
    BECAUSE all SPORTS is LOCAL...
  • ...in a Variety of Formats...
    ...Video & Display
    ...Text
    ...Click to Call
    ...Location Based
    ...Ratings & Reviews
    ...Coupons
    ...right down to the Neighborhood Level
    BECAUSE all SPORTS is LOCAL...
  • Invest in Your Passion!
    What to Expect As a LOCALsportsREPORT.COMLicensee
    Independence
    Modest Investment
    Exclusive Territory
    Home Based Business
    A Rewarding Business Opportunity
    Advertising Inventory
    BECAUSE all SPORTS is LOCAL...
  • Exclusivity
    Each one of our Licensees is granted territorial exclusivity in a defined region for a period of 5 years with the right to renew for an additional 5 year term. Licensees develop relationships with local sports organizations, collect and distribute local sports content from existing sources and develop original content from users and other qualified contributors
    Each Licensee will have exclusive use in their territory of the LOCALsportsREPORT.COM platform and Trade Names and the BECAUSE all SPORTS is LOCAL slogan
    Each Licensee is granted the right to sell local advertising throughout their exclusive territory and to profit from national ad campaigns managed across the network by Local Sports Media
    BECAUSE all SPORTS is LOCAL...
  • Independence
    You work from home. You set your own hours. You vacation when you want for as long as you want. We are not a franchise and we do not dictate hours of operation or establish minimum levels of performance. Our Licensees have complete responsibility to determine the success of their business. You are your own boss!
    Licensees also have the freedom to set advertising rates. For guidance, Local Sports Media will supply a schedule based on the Internet Advertising Bureau (IAB) estimated digital North American ad rates. Only where requested will Local Sports Media supply guidance to our Licensees to advise on rates that generate maximum Return on Investment for their advertisers, maximum profit for our individual Licensees and which are consistent with comparable digital ad rates within their region
    BECAUSE all SPORTS is LOCAL...
  • RelevantWeb Site Traffic
    Online Success is determined by three factors: web site traffic, targeting your audience and delivering relevant local and national advertising to your visitors. Local Sports Media provides you with the digital tools to aggregate, manage and deliver the local sports content that keeps your visitors engaged, from professional sports to youth. Local Sports Media remains actively involved in promoting the LOCALsportsREPORT.COM brand in the community you serve. We help to develop the traffic partnerships and relationships needed to increase and maintain local and site wide traffic. And we’ve created a rich media landscape of interactive ad placement opportunities for your advertisers and sponsors. LOCALsportsREPORT.COM delivers the tools needed to insure the financial success of our Licensees
    BECAUSE all SPORTS is LOCAL...
  • Simplicity, Transparency, Fairness
    At Local Sports Media we understand that simplicity, transparency and fairness are critical elements in deciding if a business opportunity is right for you. In addition to our powerful technology, our Licensees benefit from an agreement free of the daily grind and distraction of extensive financial and operational reporting typical to other licensee opportunities and all franchises; what you see is what you get, no hidden fees, royalties or costs which can cripple your full earnings potential. As a Licensee, your earnings and success will always be commensurate with your effort
    BECAUSE all SPORTS is LOCAL...
  • Freedom
    We give you the freedom to do what you love and to focus on what you do best and we encourage our Licensees to become active in their local sports community! With our platform, we make that possible. You focus on the activities which let you quickly build a profitable business. A fully engaged, full-time Licensee can achieve earnings of between $50,000 and $150,000+ annually, depending on location
    BECAUSE all SPORTS is LOCAL...
  • Associated Cost and Ongoing Fees
    Our License fees are based on population and renewable after 5 years. Licensees pay an initial License fee between $5,000 and $25,000, based on population, for any one exclusive territory. Multiple Territory and state/province-wide Licenses are available to qualified Licensees
    Additionally, Licensees pay a Monthly Fee of $1.75 per 1,000 monthly page views or a flat monthly fee ranging from $95.00 to $695.00 per month based on population, whichever is greater. The fee is waived for 120 days during which you build out your content and traffic relationships and network
    BECAUSE all SPORTS is LOCAL...
  • Associated Cost and Ongoing Fees
    Fees support initial customization; ongoing access to and use of software updates, security updates and maintenance; server capacity and maintenance, security updates, content storage and capacity; new features and refreshed design; web site traffic and content acquisition fees; localsportsreport.com URL, trade name and proprietary identifying marks and BECAUSE all SPORTS is LOCAL copy write; aggregation and management of state/province-wide and national content such as pro-sports 3rd party news feeds, forums and blogs. There are no hidden or additional royalties, fees or associated costs
    And where Local Sports Media is required to place national and regional ads across the network, where such ad inventory remains unsold by the Licensee, we pay a 20% commission to you for all advertisements inserted across your region
    BECAUSE all SPORTS is LOCAL...
  • Interested in Learning More?
    To schedule a telephone call or to arrange an online demo please telephone or email:
    Kevin Legros
    Kevin @ localsportsreport.com
    905.708.5268
    Steven Vasil
    Steve @ localsportsreport.com
    905.468.8786