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Luxe Alliance Global Marketing Pres R3


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Luxe Alliance Global Marketing Pres R3

  1. 1. The Society April 2009 Luxe Alliance Presentation
  2. 2. AGENDA <ul><li>Overview </li></ul><ul><li>The Luxe Alliance </li></ul><ul><li>Global Bundle Product </li></ul><ul><li>Q&A </li></ul>
  3. 3. THE SOCIETY <ul><li>Become the leading global marketplace and marketing platform for luxury vacation rentals and estates </li></ul>mission
  4. 4. THE SOCIETY <ul><li>Integrity </li></ul><ul><li>Excellence </li></ul><ul><li>Hard work </li></ul><ul><li>Commitment </li></ul><ul><li>Excitement/Fun </li></ul><ul><li>Education </li></ul><ul><li>Value </li></ul><ul><li>Honesty </li></ul><ul><li>Quality </li></ul>values
  5. 5. THE SOCIETY <ul><li>Marketing </li></ul><ul><ul><li>Online marketing </li></ul></ul><ul><ul><li>Data distribution </li></ul></ul><ul><ul><li>Partnerships </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>PR </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Web platform </li></ul></ul><ul><ul><ul><li>Distribution </li></ul></ul></ul><ul><ul><ul><li>Integration </li></ul></ul></ul><ul><ul><li>Data </li></ul></ul><ul><ul><li>Niche sites </li></ul></ul><ul><ul><li>Social media </li></ul></ul>core competencies
  6. 6. THE SOCIETY <ul><li>We are not a classifieds site </li></ul><ul><ul><li>We maintain property and service standards </li></ul></ul>what we are not
  7. 7. THE SOCIETY <ul><li>We are not a travel agency </li></ul><ul><ul><li>We bring leads to you </li></ul></ul><ul><ul><li>We build our brand around the quality of your properties and services </li></ul></ul><ul><ul><li>We are a global marketplace </li></ul></ul><ul><ul><li>You are the experts in booking vacations </li></ul></ul>what we are not
  8. 8. THE SOCIETY <ul><li>Focusing on what we do best </li></ul><ul><ul><li>Aligning business model to our core strengths </li></ul></ul><ul><ul><ul><li>Re-evaluating referral structure </li></ul></ul></ul><ul><ul><ul><li>Investigating subscription marketing model </li></ul></ul></ul><ul><ul><li>Enables focus on core geographies and promotions </li></ul></ul>changes in the works…
  9. 9. THE LUXE ALLIANCE <ul><li>What do all Luxe Alliance Partners have in common? </li></ul><ul><li>Amazing rental properties </li></ul><ul><li>5-star resort-quality services/concierge </li></ul><ul><li>Commitment to world class quality </li></ul><ul><li>Great value to discerning travelers </li></ul>however ….
  10. 10. THE LUXE ALLIANCE <ul><li>…it’s tough a marketplace </li></ul><ul><li>Competition is fierce </li></ul><ul><li>Marketing budgets are tight </li></ul><ul><li>Inquires and reservations are at all time lows </li></ul><ul><li>We are navigating a difficult economic environment </li></ul>
  11. 11. WHAT WE ARE DOING AT THESOCIETY.COM <ul><li>Aggressively improving the online experience and introducing new user acquisition programs </li></ul><ul><ul><li>New property profiles </li></ul></ul><ul><ul><li>Wedding portal </li></ul></ul><ul><ul><li>Travel Agent portal </li></ul></ul><ul><ul><li>Blogs and Newsletters </li></ul></ul><ul><ul><li>Facebook, Twitter and LinkedIn </li></ul></ul><ul><ul><li> </li></ul></ul>
  12. 12. ONLINE MARKETING LANDSCAPE 1000s of new guys Targeted Appeal Mass Appeal Middle Class Super Class Your Website
  13. 13. WHAT WE’VE HEARD <ul><li>Owners and managers don’t want to manage 5+ accounts. </li></ul><ul><li>The cost to list on 5 or 6 sites is expensive and the free sites don’t return anything. </li></ul><ul><li>My homeowners pay the online marketing fees. It would be great to offer them something of value. </li></ul><ul><li>We need help with online exposure. It’s expensive and time consuming marketing a handful of luxury rentals. </li></ul>
  14. 14. WHAT SHOULD YOU AND YOUR OWNERS DO? <ul><li>Introducing the new “Global Bundle” product offered exclusively to Luxe Alliance Members </li></ul>SAVE MONEY REACH MORE <ul><li>We negotiated discounted rates </li></ul><ul><li>We distribute the data through one platform </li></ul><ul><li>You make ONE payment </li></ul><ul><li>You manage ONE account </li></ul>INCREASE ROI
  15. 15. CAREFULLY SELECTING ONLINE DISTRIBUTION CHANNELS Targeted Appeal Mass Appeal Middle Class Super Class Your Website
  16. 16. THIS PRODUCT IS G.O.L.D. <ul><li>How this Global Online Luxury Distribution product works </li></ul><ul><li>The Society </li></ul><ul><li>Normalizes the data </li></ul><ul><li>Carefully selects the distribution channels* </li></ul><ul><li>Distributes the data </li></ul><ul><li>You </li></ul><ul><li>Manage one profile </li></ul><ul><li>Manage one calendar </li></ul><ul><li>Don’t worry about online marketing </li></ul>* Distribution channels subject to change
  17. 17. GLOBAL BUNDLE <ul><li>What this can mean for your business </li></ul>Millions of views Hundreds Inquiries* More bookings *Inquiries and booking estimates based on historical information and forecasts
  18. 18. GLOBAL BUNDLE BENEFITS <ul><li>Benefits </li></ul><ul><ul><li>Manage one account </li></ul></ul><ul><ul><li>Discounted rates </li></ul></ul><ul><ul><li>One payment </li></ul></ul><ul><ul><li>Differentiate vs other homeowners/managers </li></ul></ul><ul><ul><li>No commission/referral rates </li></ul></ul><ul><ul><li>Increased inquiries and bookings </li></ul></ul>
  19. 19. LUXE ALLIANCE MEMBERS ONLY <ul><li>We have negotiated favorable terms for Luxe Alliance members </li></ul>Donate a week We’ll take off another $500 Only $999 Saving 44% Saving 63% VH4C Discount Minimum $2,700 per year per property and 100s of hours Retail Luxe Alliance Offer $1,499 per year per property and save many hours
  20. 20. WHAT’S INCLUDED TODAY <ul><li> </li></ul><ul><li> </li></ul><ul><li>Premium HomeAway websites (all with premium listings – 12 photos each) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>plus,, </li></ul></ul></ul><ul><ul><li> (#1 UK site) </li></ul></ul><ul><li>Others in progress (and will be included for $1499 price ) </li></ul><ul><ul><li>The Robb Report Collection & </li></ul></ul><ul><ul><li>DuPont Registry </li></ul></ul><ul><ul><li>Luxury Travel Magazine </li></ul></ul><ul><ul><li>and more </li></ul></ul><ul><li>We will always balance exposure with targeted marketing; selecting only the best marketplaces </li></ul>The Society is the only site able to offer this HA bundle
  21. 21. BALANCED ONLINE MARKETING ATTACK ~10M monthly visitors 250K+ monthly visitors <ul><li>HomeAway Portfolio </li></ul><ul><li>Craigslist (if desired) </li></ul><ul><li>LRE </li></ul><ul><li>The Society </li></ul><ul><li>DuPont </li></ul><ul><li>Robb Report </li></ul><ul><li>Luxury Travel Magazine </li></ul>Mass Luxury Targeted Appeal Mass Appeal Middle Class Super Class
  22. 22. LUXURYREALESTATE.COM <ul><li>The most viewed luxury real estate site in the world </li></ul><ul><li>Global network of more than 1,641 real estate companies representing properties in over 100 countries </li></ul><ul><li>Been named “Best of the Web” and a “Forbes Favorite” by Forbes Magazine for 7 straight yrs </li></ul><ul><li>187,134 monthly visits </li></ul><ul><li>3,129,650 Monthly Pageviews </li></ul>
  23. 23. HOMEAWAY.COM <ul><li>World’s largest marketplace of vacation rentals </li></ul><ul><li>75 Million visits a year </li></ul><ul><li>The Society distribution receives full listings with 12 photos </li></ul><ul><li>Bonus full listings on </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  24. 24. HOLIDAY-RENTALS.CO.UK <ul><li>Largest UK marketplace of vacation rentals </li></ul><ul><li>The Society distribution receives full listings </li></ul><ul><li>40M travelers from UK, Europe and America visit the site each year </li></ul>
  25. 25. ROBBREPORTCOLLECTION.COM AND VACATIONHOMEMAG.COM <ul><li>Global luxury source of exclusive access to the rarest and the finest for the true connoisseur </li></ul><ul><li>Avg HHI: $2.11MM </li></ul><ul><li>HHI $100K+: 82.6% </li></ul><ul><li>Monthly Visits – 17,503 </li></ul><ul><li>Monthly Pageviews – 51,121 </li></ul>
  26. 26. CRAIGSLIST.ORG <ul><li>#1 classified site in the world </li></ul><ul><li>You select the top 5 cities you want postings </li></ul><ul><li>We create very targeted listings (attracting high-end clientele) each month for the entire year </li></ul>
  27. 27. RECAP <ul><li>The Society’s Global Marketing Bundle: </li></ul><ul><li>The most targeted vacation rental listing program </li></ul><ul><li>A unique opportunity reserved exclusively for The Society’s Luxe Alliance Members </li></ul><ul><li>Affords managers/homeowners the opportunity to participate in a complete online advertising solution that saves time and money </li></ul><ul><li>One listing, several hand-selected websites </li></ul>
  28. 28. NEXT STEPS <ul><li>We will send you documentation on the Global Bundle product </li></ul><ul><ul><li>Presentation and other information </li></ul></ul><ul><li>We can set up conference calls with your homeowners or other people in your organization </li></ul><ul><ul><li>We are here to help sell this in to the decision makers </li></ul></ul><ul><ul><li>We are available to answer any questions </li></ul></ul><ul><li>The Society will work with you on updating your profiles for distribution </li></ul><ul><li>Pay via check or credit card (indicate if you want to participate in the charity promotion) </li></ul><ul><li>Properties go live between 7 and 21 days across each website </li></ul>
  29. 29. Questions/Comments/Collaboration
  30. 30. QUESTIONS <ul><li>What other portals would you like included in the Global Bundle? </li></ul><ul><ul><li>Luxury focus? </li></ul></ul><ul><ul><li>Mass focus? </li></ul></ul><ul><li>What countries would you like to see targeted? </li></ul>
  31. 31. FAQ’s <ul><li>How will my properties be dispersed through the different websites? </li></ul><ul><ul><li> is the “hub” of this distribution bundle. Once you list your property on The Society, we handle the integration to ensure quality listings on each of the other websites. The information is updated each week to account for changes/updates. Luxe Alliance Partners are simply responsible for keeping their listings on The Society accurate and up-to-date (including online calendars). The more completely filled out, the better the listing will interact throughout the network of websites. </li></ul></ul>
  32. 32. FAQ’s <ul><li>Why shouldn’t I just list my property(s) on these other sites myself? </li></ul><ul><ul><li>The Society’s Global Bundle is a huge advantage that saves both time and money. We have negotiated largely discounted listing rates, and we also manage the integration process so that you only have to manage one listing and pay one annual fee. </li></ul></ul>
  33. 33. FAQ’s <ul><li>What if I use Instant Software’s ISI Link to upload property listings? </li></ul><ul><ul><li>The Society is fully integrated with Instant Software’s ISI Link. ISI Link users can opt into the marketing bundle with no additional management. Simply activate your listings for The Society and review the property listings after they have been imported to ensure the information is correct. </li></ul></ul>
  34. 34. FAQ’s <ul><li>Does The Society still charge commissions on bookings stemming from leads? </li></ul><ul><ul><li>The Society only takes a commission on bookings from “Society Leads”. These leads are direct inquiries made through For all other bookings resulting from inquiries generated through the bundle, a commission is not owed. </li></ul></ul>
  35. 35. FAQ’s <ul><li>Can I pick and choose which sites I want to list my property(s) on (ala carte)? </li></ul><ul><ul><li>No, the entire bundle is covered by one annual fee. The bundle includes all websites. </li></ul></ul>