Social Media And Seo

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Social Media And Seo

  1. 1. 24 February 2009 Social Media and SEO
  2. 2. Social Media & SEO <ul><li>What Is Social Media? </li></ul><ul><li>Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings . </li></ul><ul><li>-Wikipedia (so it must be true) </li></ul>
  3. 3. Social Media Categories: <ul><li>News Sharing Networking Bookmarking </li></ul>
  4. 4. Social Media & SEO <ul><li>How do I use social media for SEO benefit? </li></ul><ul><li>Should I use 3 rd party social media sites? </li></ul><ul><li>Should we build our own social media community? </li></ul>
  5. 5. SEO & Social Media <ul><li>3 rd Party Social Media Sites… </li></ul>
  6. 6. SEO & 3 rd Party Social Media Sites <ul><li>3 rd Party Social Media site stats: </li></ul><ul><li>Youtube has 258 Million Users – at least 50% of them log in weekly. </li></ul><ul><li>Facebook has over 100 Million Users – at least 50% of them log in DAILY! </li></ul><ul><li>Five of the top 10 fastest-growing Web brands are user-generated content sites. </li></ul><ul><li>Forty-five percent of adult Internet users have created content online. </li></ul><ul><li>Source: Ron Jones, “ Social Media Marketing 101” </li></ul><ul><li>Search Engine Watch. </li></ul>
  7. 7. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>News & Bookmarking Sites (digg, reddit, delicio.us, etc): </li></ul><ul><ul><li>These are typically direct links to your site from domains with strong page rank. </li></ul></ul><ul><ul><li>These links usually pass search engine value on to your site. </li></ul></ul>
  8. 8. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Sharing Sites: (youtube, flickr): </li></ul><ul><ul><li>Each item submitted to these sites can have a link in the description field. </li></ul></ul><ul><ul><li>Most of these also let users link out to their own sites from their profile pages. </li></ul></ul><ul><ul><li>Often these links are “nofollow,” meaning they pass little to no search engine value. </li></ul></ul>
  9. 9. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Networking Sites (facebook, myspace, twitter): </li></ul><ul><ul><li>Most social networking sites allow you to place a link to your website(s) from you profile page </li></ul></ul><ul><ul><ul><li>One link from one social media page won’t make much impact. </li></ul></ul></ul><ul><ul><ul><li>A link or few from each of your employees can add up. </li></ul></ul></ul><ul><ul><li>Often these links are also “nofollow.” </li></ul></ul>
  10. 10. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Which sites do pass search engine value through their links? </li></ul><ul><ul><li>Here are a few: </li></ul></ul><ul><ul><li>1. Digg 2. Propeller 3. Flickr 4. Kirtsy 5. LinkedIn 6. Current 7. PostonFire 8. BloggingZoom 9. CoRank 10. Technorati </li></ul></ul><ul><ul><li>Source: http://www.searchenginejournal.com/social-bookmarking-sites-which-dont-use-nofollow-bookmarks-and-search-engines/5985/ . </li></ul></ul>
  11. 11. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #2: </li></ul><ul><li>3 rd Party Social Media Pages can sometimes rank where your website cannot. </li></ul>
  12. 12. Optimizing Social Media for Popular or Competitive Terms
  13. 13. SEO Benefits of 3 rd Party Social Media sites: <ul><li>How do you do that? </li></ul><ul><li>Use targeted keywords when building titles, and submissions for these sites. </li></ul><ul><ul><li>Good: “Permanent Life Insurance vs Term Life Insurance” </li></ul></ul><ul><ul><li>Bad: “You should really read this interesting article” </li></ul></ul><ul><li>Participate in these communities beyond shameless self promotion (don’t be a social spammer). </li></ul><ul><li>Ask your friends, family, neighbors, cousins, neighbor’s cousins for diggs (or at least everyone in your office). </li></ul>
  14. 14. SEO & Social Media <ul><li>Branded Social Media Sites… </li></ul>
  15. 15. SEO & Social Media <ul><li>SEO Benefits of having your own Social Media Network </li></ul><ul><li>User Generated Content gives you large volume of content. </li></ul><ul><ul><li>More content = more chances to show up in search engines. </li></ul></ul><ul><ul><li>The content is free. </li></ul></ul><ul><li>Active users are likely to link back to their profiles. </li></ul><ul><li>More control over links, navigation, funneling people back to your main site. </li></ul>
  16. 16. Building a “branded” social media site: <ul><li>Nike+ </li></ul><ul><li>Online community for runners that allows users to connect with other runners in their area, share stats, running maps, etc. </li></ul><ul><li>SEO Stats: </li></ul><ul><ul><li>3,152 Pages indexed. </li></ul></ul><ul><ul><li>29,985 inbound links </li></ul></ul><ul><li>Each page on Nike+ links to nike.com, and the store locator. </li></ul>
  17. 17. Building a “branded” social media site: <ul><li>Should you build a branded social media site? </li></ul><ul><li>What is my goal? </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Education & Information </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>Search Engine Rankings </li></ul></ul><ul><li>Would my customers gain value out of this site? </li></ul><ul><li>Do I have an audience large enough to justify the investment? </li></ul>
  18. 18. Building a “branded” social media site: <ul><li>I really want my own branded social network, but I can’t afford it… </li></ul>
  19. 19. Building a “branded” social media site: <ul><li>There are some great cost-effective Alternatives to building full-fledged “networks” for your brand: </li></ul><ul><li>User Forums allow your users to share insights about your products, tips, advice etc. </li></ul><ul><ul><li>Great compliment to tech-support (or sometimes a plausible replacement for tech support). </li></ul></ul><ul><ul><li>Forum posts often rank well on long-tail keywords </li></ul></ul><ul><ul><ul><li>i.e. “how do I sync my calendar with my Samsung instinct?” </li></ul></ul></ul><ul><ul><li>Typically low cost of entry, minimal tech resources to maintain. </li></ul></ul>
  20. 20. Building a “branded” social media site: <ul><li>Alternatives to building full-fledged “networks” for your brand: </li></ul><ul><li>Ning.com </li></ul><ul><li>An “out of the box” social network with user profiles, photos, “friends.” </li></ul><ul><ul><li>Organize events, discussion boards, etc. </li></ul></ul><ul><ul><li>Entry level is free, premium services are very inexpensive. </li></ul></ul><ul><ul><li>Ning pages do pass search engine value through links. </li></ul></ul>
  21. 21. John Grudnowski’s Favorite Ning:
  22. 22. Social Media & SEO <ul><li>Please share examples of brands using social media! </li></ul><ul><ul><li>Who is doing it right? </li></ul></ul><ul><ul><li>Who is doing/has done it wrong? </li></ul></ul><ul><li>Questions? Comments? </li></ul>

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