Social media search engines 10 may2011


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The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.

About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.

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Social media search engines 10 may2011

  1. 1. Social Media 101: Social Search EnginesNew media = new search tools<br />Bill Chamberlin, Principal Client Analyst, Market Insights <br />4 May 2011<br />
  2. 2. About This Presentation<br /><ul><li>This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content
  3. 3. A total of 52 Social Search Engines are provided in this deck.
  4. 4. URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.</li></ul>2<br />
  5. 5. Presentation Goals<br /><ul><li>This session will provide an overview of some search engines that help you find information in the social media.
  6. 6. We’ll discuss…
  7. 7. Why Social Media?
  8. 8. Search Tools and Search Engines
  9. 9. Guarantee: You will learn something new today!</li></ul>3<br />
  10. 10. Agenda and Objectives<br />Introduction<br />Understand why we want to search and participate in the social media<br />26 Social Search Engines<br />Understand what tools are available on the public Internet that allow you to search social content.<br />Appendix<br />26 additional Social Search Engines<br />4<br />
  11. 11. Web 2.0 and new social media has opened up many new sources for communication and collaboration.<br />5<br />
  12. 12. Social Media: The Shift from Corporate to Consumer Voice<br />Wikipedia Definition<br /><ul><li>Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
  13. 13. Integration of technology, social interaction, and the construction of words, pictures, videos and audio.
  14. 14. Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.</li></ul> source: Wikipedia<br />6<br />
  15. 15. The Influencer Network Is Changing<br />Traditional Media<br />Trusted Bloggers / Twitters / Social Connections<br />Industry Analysts<br />Customers / Consumers<br />Media Bloggers<br />Editors<br />Publishers<br />Journalists / Reporters<br />Advertisers<br />“Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research <br />
  16. 16. How I Use Social Search In My Daily Activities<br /><ul><li>Finding Information on:
  17. 17. Topics
  18. 18. People
  19. 19. Companies
  20. 20. Sharing Information / Testing Hypothesis:
  21. 21. Blogging / Micro-Blogging
  22. 22. Commenting / Discussing
  23. 23. Connecting with:
  24. 24. Subject Matter Experts
  25. 25. Community Leaders / Members
  26. 26. End Objective: Achieve My Career Goals!</li></ul>8<br />
  27. 27. Agenda and Objectives<br />Introduction<br />Understand why we want to search and participate in the social media<br />26 Social Search Engines<br />Understand what tools are available on the public Internet that allow you to search social content.<br />Appendix<br />26 additional Social Search Engines<br />9<br />
  28. 28. Index to Social Search Engines<br /><ul><li>WikiPedia (encyclopedia)
  29. 29. SlideShare(presentations)
  30. 30. Twitter (Microblog)
  31. 31. Trending analysis Profile search:
  32. 32. Monitoring / PublishingTools: and
  33. 33. Bookmarks : Delicious
  34. 34. LinkedIn (People ) , (Groups)
  35. 35. Facebook (People, Groups, Companies) -
  36. 36. Blogs:
  37. 37. Google
  38. 38. IceRocket and trends -
  39. 39. Technorati (Blogs)
  40. 40. Comments: BackType:
  41. 41. Forums / Boards -
  42. 42. Q&A = Quora and LinkedIn = ,
  43. 43. Aggregators : Spy and Daymix
  44. 44. Videos: Google VideoSurf
  45. 45. Podcasts: iTunes and Podcast Search
  46. 46. Images: Flickr and Google</li></ul>Note: 26 othertoolsprovided in theappendix<br />10<br />
  47. 47. Wikipedia = Crowdsourcing an encyclopedia<br /><ul><li>Users contribute text that defines a topic.
  48. 48. Bibliography and related links for each topic searched.</li></ul><br />11<br />
  49. 49. Slideshare helps you find ppt and pdf presentation decks<br />Users can share, rate, and comment on any presentation that has been uploaded<br /><br />12<br />
  50. 50. Use Twitter Search to find new reports, articles, and blogs. You can also find subject matter experts.<br />13<br /><br />
  51. 51. Find people to follow with Tweepz<br /><br />14<br />
  52. 52. Trendistic can help you identify trends in Twitter topics<br /><br />15<br />
  53. 53. Twhirl and TweetDeck are two popular Twitter tools<br /> and<br />16<br />
  54. 54. Search Bookmarks via Delicious <br />Delicious<br />17<br />
  55. 55. Search Bookmarks via Digg<br />Digg<br />18<br />
  56. 56. Find people at a certain company via LinkedIn People Search<br />LinkedIn (People )<br />19<br />
  57. 57. LinkedIn People Search is a powerful search tool<br />(People )<br />20<br />
  58. 58. Find a community via LinkedIn Group Search<br /> (Groups)<br />21<br />
  59. 59. Facebook search can help you find people and groups related to your research project.<br />22<br />
  60. 60. Google Blog Search<br /><br />23<br />
  61. 61. Google Blog Search Results for “Social Media Marketing”<br />24<br />
  62. 62. IceRocket is a popular blog and social search tool<br />IceRocket and trends -<br />25<br />
  63. 63. Technorati Search helps you find blogs and other social sources<br />Technorati (Blogs)<br />26<br />
  64. 64. Backtypecan be used as a comment search tool<br />BackType:<br />27<br />
  65. 65. Backtypeis transforming it’s business model to focus on analytics<br />BackType:<br />28<br />
  66. 66. BoardReader searches Forums and Boards <br /><br />29<br />
  67. 67. BoardReader Advanced Search<br /><br />30<br />
  68. 68. Quora is a social platform for Questions and Answers<br /><br />31<br />
  69. 69. Search Q&As via LinkedIn Answers Search<br />(Answers )<br />32<br />
  70. 70. Spy is a social media listening tool<br />Spy<br />33<br />
  71. 71. Daymix aggregates content from many social sources<br />Daymix<br />34<br />
  72. 72. Google advanced video search can help you narrow down your results<br /><br />35<br />
  73. 73. Google Video Search<br /><br />36<br />
  74. 74. VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc.<br />VideoSurf<br />37<br />
  75. 75. iTunes Store has a Podcast search engine. <br />iTunes<br />38<br />
  76. 76. Flickr searches photos, which can lead you to people and their content.<br />Flickr<br />39<br />
  77. 77. Google has a search engine just for photos. <br /><br />40<br />
  78. 78. In Summary<br />The social media offers new ways to share information<br /><ul><li>Blogs / Microblogs
  79. 79. Communities
  80. 80. Discussion Forums
  81. 81. Video, Audio, Images
  82. 82. Thus, we need new ways to search</li></ul>41<br />
  83. 83. Agenda and Objectives<br />Introduction<br />Understand why we want to search and participate in the social media<br />26 Social Search Engines<br />Understand what tools are available on the public Internet that allow you to search social content.<br />Appendix<br />26 additional Social Search Engines<br />42<br />
  84. 84. Additional Social Search Engines<br />Post Rank: Search for blogs on particular topics and see top blogs in each category based on reader comments and social sharing.<br />Twazzup gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights<br />Topsy is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twittererson that keyword.<br />Kurrently is a simple real-time search engine that pulls the latest updates from both Twitter and Facebook for your keyword searches.<br />Booshaka presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are. You can search for particular keywords as well and see the most recent items including those keywords. <br />43<br />
  85. 85. Additional Social Search Engines<br />Blinkx is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result. <br />MetaTube is a video search engine that pulls from over 50 video networks.<br />4sqsearch lets you search venues by location and even specify that you only want venues that have had a certain number of check-ins. <br />Social Mention searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar. <br />WhosTalkin searches a wide range of social sites, including blogs, microblogging sites, social networks, video networks, image sites, forums, and more.<br />44<br />
  86. 86. Additional Social Search Engines<br />Google Updates is Google’s status search site. The updates results start on the current day and refresh as new updates come in. You can back up to the month and use the bar to get a specfic date and time. Since it is Google, you can use in your query. For example:<br /> for FriendFeed<br /> for Google Buzz<br /> for Facebook<br /> for Twitter<br />Bing Social search pulls status update from Twitter and Facebook. When you search a keyword, you will first see public updates in real time at the top, as well as shared links for the keyword underneath which even shows the number of people who have shared a link on Facebook.. <br />Addict-o-matic provides real-time searches for latest news, blog posts, videos and images from a number of different sources.<br />45<br />
  87. 87. Additional Social Search Engines<br />Joongel Unique and different search engine takes into account the geographic location of the user and traffic ranking analysis from Google, Hitwise, Compete, Comscore, Nielsen//Netratings, Quantcast and others. <br />Surchur pulls from many sources to provide an extensive list of trending topics and things about to become hot. <br /> http://replyz.comdisplays a real-time searchable stream of the questions people are asking across the real-time Web or on the @replyz twitter id. The site also provides users the the means to respond to those asking questions. <br />46<br />
  88. 88. Additional Social Search Engines<br />48ers focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious<br />Blekko asks users to users to help it filter out the irrelevant sites across the Web and identify the best links by "slashing" them . Editors help rank the top sites for different categories - or slashtags - such as baby and pediatrics. Those are then used to help determine the top results for an online query. <br />Omgili searches forums and returns results from communities, message boards, discussion threads about any topic. <br />47<br />
  89. 89. Additional Social Search Engines<br />Samepoint a real-time social media search engine that monitors conversations taking place across the major social media platforms.<br />almost.at a unique real-time search engine that focuses on pulling in tweets that are happening around events. aims to have people who are actually on location reporting back to the larger community.<br />Sency Do a search and the results page only offers two options: the latest tweets about your query and today’s most popular links related to your query.<br />Qwerly is a whois for Twitter. The site allows you to enter any Twitter username and get back a page with that person’s other profiles, like Facebook, LinkedIn, Foursquare, Plancast and many, many more<br />48<br />
  90. 90. Additional Social Search Engines<br />Nachofoto is a Semantic Time-based Vertical Image Search Engine. It is a real-time image search engine with a focus on trending topics and rising search terms..<br />Silobreaker provides a search service for news and current events with relational analysis and explanatory graphics.<br />LeapFish provides multi-media and real-time search aggregator that retrieves results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of Blogs, Videos etc<br />49<br />