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Lewis Moran
          Media Project Evaluation	
          DEAD RINGER




Monday, 16 April 2012
Comparison with
                        real media products




Monday, 16 April 2012
Costumes      The costumes used in our sequence, are perfect for
                        the date, locations and professionalism of the entire
                        series. I did some research before using any of the
                        costumes, for example - i watched some 1960โ€™s news
                        interviews, and looked at a few TV series and the
                        costumes are ideally, the same. Costumes play a big
                        role in giving the entire opening sequence a date,
                        location and the genre. For example the laboratory
                        over coat gives away that it has some scienti๏ฌc
                        involvement. And the large long coats worn by the
                        photographers in the the picture below indicate the
                        season, and the job occupations they have.




Monday, 16 April 2012
Characters
           We attempted to keep the characters shown in the introduction to a minimum, we
           ๏ฌgured keeping the character count low to start with meant we could add and remove
           characters to the series without an issue, for example the opening title for Dexter only
           shows the main character, which means they can ๏ฌ‚exibly vary the series with ease.



                                                            As you can see the bottom
                                                            key frame shows the evil
                                                            master mind in action of the
                                                            title sequence. I believe
                                                            showing him tells the viewer
                                                            there will be some hostile
                                                            drama in the series, be it
                                                            action, or mystery.




Monday, 16 April 2012
Props         Like the costumes, props play a big role in
                        giving the sequence a genre, and certainly a
                        sense of authenticity. The props we used are
                        very suitable for our story, and they gave it a
                        boost in terms of setting the objectives made in
                        the introduction. Although our sequence is set in
                        the 1960โ€™s, its very surreal because its like a
                        futuristic version of the 60โ€™s, say this series was
                        made in the 1920โ€™s, this is what they would
                        think the 60โ€™s would be like. As we today think
                        of the 2100โ€™s. Our laboratory props are similar to
                        something youโ€™d see on a old science ๏ฌction
                        drama. Some of our props resemble similar
                        things to an old series of Doctor Who, it was
                        simple contraptions that looked as though they
                        could of done anything, for example; all the
                        buttons and levers in the tardis.




Monday, 16 April 2012
Narration

          Me and my partner ๏ฌgured, if there was more
          than one narrator, it would give the drama a
          sense of extensiveness, showing the events
          portrayed in the series are global, making them
          monumental outbreaks of scienti๏ฌc practise.
          There are three different narrators, and they all
          different, varying the possible awareness the
          cloning has brought to different places.




Monday, 16 April 2012
Location
                    I based my location on a typical inner
                    city thriller locations, for example, the
                    set of the ๏ฌlm โ€˜Watchmenโ€™ is New
                    York City. Its dark, rainy, and eery -
                    together i believe they form the
                    perfect setting for mystery.
                    The footage in my sequence, used
                    together, clearly state the location is
                    a build up city, but the statue of
                    Liberty is a slight giveaway.




Monday, 16 April 2012
Effects                                    Visual ๏ฌlters
                                      The main reason we added visual effects, was to
                                      set the date of the series. Having standard
                                      footage meant the colour was inaccurate and it
                                      would have ruined the entire introduction. Adding
                                      a black and white ๏ฌlter, combined with a anti-alias
                                      ๏ฌlter, gave the footage a genuine 60โ€™s look.


                        Audio ๏ฌlters
   When we needed a narrative voice over for our
   sequence, we ๏ฌgured having our regular voices
   wouldnโ€™t be very authentic, so we manipulated
   Connors voice by adding distortion ๏ฌlters. This made
   him sound older and ๏ฌt into the sequence.




Monday, 16 April 2012
Credits                                    For our TV series title, it seemed most
                                                     professional to give the font some relativity
                                                     to the scienti๏ฌc genre, as you can see we
                                                     added two ๏ฌnger prints either side the title,
                                                     this symbolises identity, crime, and
                                                     science, which are all associated to our
                                                     series. The ๏ฌnger prints could also
                                                     represent clones if you knew the series
                                                     had some involvement in clones.

           The font used for the credits intended    The font used looks slightly faded in some
           to be mysterious and eery, setting some   parts, i thought the faded could represent
           uncertainty up before the series had      error, which in relation to the story, is
           even started.                             correct, as the clones are all incorrectly
                                                     programmed and this leads to their
                                                     extermination.




Monday, 16 April 2012
Action Shown
            The type of action shown in our series is suspense, the entire title sequence is a
            build up to the when the programme begins. There is no give away of clips from
            the actual series. For example the laboratory scene wont be shown in the series,
            its just in the title sequence to tell create a foundation in which the series will
            stand on.
     The photographing men in the
     title sequence are the closest
     thing to action the introduction
     has, and they, combined with
     the audio overlap show some
     suspense, to what they are
     actually taking pictures of, the
     clones are portrayed with
     s e c r e c y, a n d t h i s b u i l d s
     suspense as they arenโ€™t in the
     opening title.




Monday, 16 April 2012
Framing of characters
         For the evil mastermind, he has been
         framed so his eyes are hidden, and his
         location is unknown. This will certainly
         up the mystery side of the series and
         the viewer will not be able to identify
         him in the series, unless he was
         dressed the same.


            For the laboratory worker, he will remain
            anonymous throughout the opening sequence
            unless he stars in the series. I purposely ๏ฌlmed
            the back and side of him, his face was not
            captured and therefore he has no genuine
            character role.




Monday, 16 April 2012
How did you ๏ฌnd the
                        construction process?



Monday, 16 April 2012
Which aspect did you ๏ฌnd
          the most enjoyable?
                        I found the initial processes of the project most enjoyable, for example
                        writing up the actual story itself proved fun for myself and my partner.
                        When i planned the time of my production process, i made sure i didnโ€™t
                        spend too much or too little time on some tasks. When researching and
                        planning the title sequence, the story always altered when me and my
                        partner thought up new ideas, and things we could add, replace and
                        remove to improve the overall outcome.




Monday, 16 April 2012
Which aspect did you ๏ฌnd
          the hardest work?
                        The most challenging process of my Dead ringer project was the
                        camera work and Final Cut editing. Recording footage meant going
                        out to ๏ฌtting locations, and its hard to decide where to ๏ฌlm when
                        you donโ€™t have much time, plus playing around with camera angles
                        and shot types can prove testing with a small handheld camera. Me
                        and my partner left some of the Final Cut editing to the last minute,
                        and this proved stressful, although it is the ๏ฌnal process of the
                        production of a ๏ฌlm, I now know i must give myself more time to edit
                        footage. Because Final Cut has so many possibilities, its hard to ๏ฌnd
                        a decision you can stand by when there are so many other tricks
                        and features you can use to help your project advance.




Monday, 16 April 2012
What problems did you
          face - how did you resolve
          them?
                        One of the main problems we faced, was putting together the footage
                        on Final Cut and actually ๏ฌnishing the entire title sequence. One of the
                        ways we resolved this was transferring the ๏ฌnal cut project ๏ฌle onto
                        another laptop, and from there me or my partner would play around
                        with ideas that might work, and if they did, we simply used them on the
                        main laptop. With the two of us on separate laptops, editing in our own
                        way, once we re๏ฌ‚ected from each others ๏ฌnal piece we forged together
                        the best parts of each others project into one.
                        Another problem in which me and my partner had to resolve was
                        ๏ฌlming some of our desired shots, there were a few shots that we had a
                        real problem being able to ๏ฌlm, for example; the clips in centre New
                        York city, the only way we could realistically resolve this was by using
                        clips from the internet, that were free for anyone to use. We ๏ฌlled in the
                        gaps of our project and also added some audio ๏ฌles to it.


Monday, 16 April 2012
How did you ๏ฌnd working
          in a team? How did it help,
          or not?
                  Working with a partner was very productive, together we were able to get
                  more done in the time given, not only that when it came to practical things
                  like ๏ฌlming it would of been more of a challenge if i had no partner. There
                  were times when working with a partner proved slightly frustrating, when I
                  had ideas for editing and camera angles, and instead of doing my own
                  thing, I had to come to agreements with my partner in deciding what we
                  both wanted.
                  Me and my partner are similar in terms of ideas, when one of us would
                  suggest something we almost always agreed that each others ideas were to
                  a suf๏ฌcient standard. Also when writing up the story of the TV series, we
                  contributed equally towards the ๏ฌnal piece because we think so similarly.




Monday, 16 April 2012
Legal and ethical
                         consideration



Monday, 16 April 2012
Using legal ๏ฌles
                        Creative Commons plays a big role in assisting authors and creators
                        who want to freely share their work, by providing free copyright licences
                        and tools, so that others may take full and legal advantage of the
                        Internet. There were some ๏ฌles i used in our title sequence downloaded
                        straight from the internet, when i checked for creative commons, i made
                        sure they were non-commercial, which meant i could use them,
                        provided i did not use them for commercial use.




Monday, 16 April 2012
Content
                  When planning what footage to put into the title sequence, i decided to give
                  Dead Ringer a completely neutral clips, that way it would appeal to the
                  viewer without glorifying the illegal activity within the sequence.
                  Although there is no bad language in the title sequence, this doesnโ€™t mean
                  the actual TV series couldnโ€™t.
                  Violence will de๏ฌnitely play a big role in giving the TV series a backbone, but
                  we did not add any to the title sequence because it wasn't necessary at this
                  stage of the story. The target audience we aimed at are very similar to BBC3,
                  young adults to middle aged adults, I believe the way weโ€™ve made the title
                  sequence suits that kind of audience, but varies.




Monday, 16 April 2012
Skills development




Monday, 16 April 2012
Techniques
                  Producing this project has refreshed my skills in media technologies. When
                  creating a ๏ฌlm, be it short or long, you have to use many tools and
                  techniques.

                  The most obvious techniques are ones used when ๏ฌlming with a camera,
                  there are many different camera shot types, for example; Extreme close up,
                  close up, establishing shot, overhead shot, over shoulder shot, etc. We used
                  these techniques when ๏ฌlming, they are vital when giving a ๏ฌlms a
                  professional appearance. Camera movement also gives a ๏ฌlm some
                  authenticity, making it look realistic.

                  When it comes down to producing a successful ๏ฌlm, editing is the most
                  important production stage, it helps turn raw camera footage into wonderful
                  cinematic action. Final Cut is the program we used to ๏ฌnish our title
                  sequences, within it we used a vast variety of features and tools to shape our
                  ๏ฌlm. Continuity of the sequences audio and visual relies on transitions, for
                  example, fading, action match, crosscutting, any many other visual effects.



Monday, 16 April 2012
Using ๏ฌlters proved to be extremely important. The more ๏ฌlters i played
                   around with the more of ๏ฌnal cut i found out about, and there was more
                   stuff I could use to enhance my sequence if i downloaded them from the
                   internet, for example a video ๏ฌlter which made any imagery look old. Before
                   this project, I didnโ€™t know the potential of ๏ฌnal cut, but after this project my
                   ability to take advantage of ๏ฌnal cut is better than ever.

                   Key framing is a simple tool which allows you to move around an image on
                   ๏ฌnal cut whilst its recorded, so for example you can zoom into an house
                   then add a transition to make it look like youโ€™ve entered the house. Adding
                   sounds to my ๏ฌnal cut meant the sequence looked naturally genuine.




Monday, 16 April 2012
Quality of ๏ฌnal product




Monday, 16 April 2012
Final Product
               I believe the ๏ฌnal product has come close to my initial perception of the idea.
               Although itโ€™s very dif๏ฌcult to create professional looking title sequence, me and
               my partner gave it our best and its so a standard that Iโ€™m with.

               I think the target audience i initially imagined would best ๏ฌt the idea is still the
               same. The ๏ฌnal product is suitable for my desired target audience, but it could
               even apply to an older target audience, depending on how its distributed on
               television.

               The ๏ฌnal product has some strengths and weaknessโ€™, for example i believe
               more footage should of been added to the sequence, and also more narration in
               what the actual story holds. Only because i know the story can i watch the title
               sequence and understand every bit of its relation.

               I personally think the audio side of the sequence is the strength of it, the
               narration and music combine nicely to give it a cinematic aspect, which also
               make it look realistic and slightly tense.



Monday, 16 April 2012
The original idea of Dead Ringer, my partner and I developed in our research
                stage, was very exciting, the potential of the story was incredible, but being
                able to portray your ideas into a short title sequence is extremely challenging. I
                believe that our sequence strayed off task and the outcome of the story
                altered as we ran out of time. But in general our ๏ฌnal product has been
                successful, in that it has kept as much of its originality as possible.




Monday, 16 April 2012

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Dead Ringer Evaluation Lewis Moran

  • 1. Lewis Moran Media Project Evaluation DEAD RINGER Monday, 16 April 2012
  • 2. Comparison with real media products Monday, 16 April 2012
  • 3. Costumes The costumes used in our sequence, are perfect for the date, locations and professionalism of the entire series. I did some research before using any of the costumes, for example - i watched some 1960โ€™s news interviews, and looked at a few TV series and the costumes are ideally, the same. Costumes play a big role in giving the entire opening sequence a date, location and the genre. For example the laboratory over coat gives away that it has some scienti๏ฌc involvement. And the large long coats worn by the photographers in the the picture below indicate the season, and the job occupations they have. Monday, 16 April 2012
  • 4. Characters We attempted to keep the characters shown in the introduction to a minimum, we ๏ฌgured keeping the character count low to start with meant we could add and remove characters to the series without an issue, for example the opening title for Dexter only shows the main character, which means they can ๏ฌ‚exibly vary the series with ease. As you can see the bottom key frame shows the evil master mind in action of the title sequence. I believe showing him tells the viewer there will be some hostile drama in the series, be it action, or mystery. Monday, 16 April 2012
  • 5. Props Like the costumes, props play a big role in giving the sequence a genre, and certainly a sense of authenticity. The props we used are very suitable for our story, and they gave it a boost in terms of setting the objectives made in the introduction. Although our sequence is set in the 1960โ€™s, its very surreal because its like a futuristic version of the 60โ€™s, say this series was made in the 1920โ€™s, this is what they would think the 60โ€™s would be like. As we today think of the 2100โ€™s. Our laboratory props are similar to something youโ€™d see on a old science ๏ฌction drama. Some of our props resemble similar things to an old series of Doctor Who, it was simple contraptions that looked as though they could of done anything, for example; all the buttons and levers in the tardis. Monday, 16 April 2012
  • 6. Narration Me and my partner ๏ฌgured, if there was more than one narrator, it would give the drama a sense of extensiveness, showing the events portrayed in the series are global, making them monumental outbreaks of scienti๏ฌc practise. There are three different narrators, and they all different, varying the possible awareness the cloning has brought to different places. Monday, 16 April 2012
  • 7. Location I based my location on a typical inner city thriller locations, for example, the set of the ๏ฌlm โ€˜Watchmenโ€™ is New York City. Its dark, rainy, and eery - together i believe they form the perfect setting for mystery. The footage in my sequence, used together, clearly state the location is a build up city, but the statue of Liberty is a slight giveaway. Monday, 16 April 2012
  • 8. Effects Visual ๏ฌlters The main reason we added visual effects, was to set the date of the series. Having standard footage meant the colour was inaccurate and it would have ruined the entire introduction. Adding a black and white ๏ฌlter, combined with a anti-alias ๏ฌlter, gave the footage a genuine 60โ€™s look. Audio ๏ฌlters When we needed a narrative voice over for our sequence, we ๏ฌgured having our regular voices wouldnโ€™t be very authentic, so we manipulated Connors voice by adding distortion ๏ฌlters. This made him sound older and ๏ฌt into the sequence. Monday, 16 April 2012
  • 9. Credits For our TV series title, it seemed most professional to give the font some relativity to the scienti๏ฌc genre, as you can see we added two ๏ฌnger prints either side the title, this symbolises identity, crime, and science, which are all associated to our series. The ๏ฌnger prints could also represent clones if you knew the series had some involvement in clones. The font used for the credits intended The font used looks slightly faded in some to be mysterious and eery, setting some parts, i thought the faded could represent uncertainty up before the series had error, which in relation to the story, is even started. correct, as the clones are all incorrectly programmed and this leads to their extermination. Monday, 16 April 2012
  • 10. Action Shown The type of action shown in our series is suspense, the entire title sequence is a build up to the when the programme begins. There is no give away of clips from the actual series. For example the laboratory scene wont be shown in the series, its just in the title sequence to tell create a foundation in which the series will stand on. The photographing men in the title sequence are the closest thing to action the introduction has, and they, combined with the audio overlap show some suspense, to what they are actually taking pictures of, the clones are portrayed with s e c r e c y, a n d t h i s b u i l d s suspense as they arenโ€™t in the opening title. Monday, 16 April 2012
  • 11. Framing of characters For the evil mastermind, he has been framed so his eyes are hidden, and his location is unknown. This will certainly up the mystery side of the series and the viewer will not be able to identify him in the series, unless he was dressed the same. For the laboratory worker, he will remain anonymous throughout the opening sequence unless he stars in the series. I purposely ๏ฌlmed the back and side of him, his face was not captured and therefore he has no genuine character role. Monday, 16 April 2012
  • 12. How did you ๏ฌnd the construction process? Monday, 16 April 2012
  • 13. Which aspect did you ๏ฌnd the most enjoyable? I found the initial processes of the project most enjoyable, for example writing up the actual story itself proved fun for myself and my partner. When i planned the time of my production process, i made sure i didnโ€™t spend too much or too little time on some tasks. When researching and planning the title sequence, the story always altered when me and my partner thought up new ideas, and things we could add, replace and remove to improve the overall outcome. Monday, 16 April 2012
  • 14. Which aspect did you ๏ฌnd the hardest work? The most challenging process of my Dead ringer project was the camera work and Final Cut editing. Recording footage meant going out to ๏ฌtting locations, and its hard to decide where to ๏ฌlm when you donโ€™t have much time, plus playing around with camera angles and shot types can prove testing with a small handheld camera. Me and my partner left some of the Final Cut editing to the last minute, and this proved stressful, although it is the ๏ฌnal process of the production of a ๏ฌlm, I now know i must give myself more time to edit footage. Because Final Cut has so many possibilities, its hard to ๏ฌnd a decision you can stand by when there are so many other tricks and features you can use to help your project advance. Monday, 16 April 2012
  • 15. What problems did you face - how did you resolve them? One of the main problems we faced, was putting together the footage on Final Cut and actually ๏ฌnishing the entire title sequence. One of the ways we resolved this was transferring the ๏ฌnal cut project ๏ฌle onto another laptop, and from there me or my partner would play around with ideas that might work, and if they did, we simply used them on the main laptop. With the two of us on separate laptops, editing in our own way, once we re๏ฌ‚ected from each others ๏ฌnal piece we forged together the best parts of each others project into one. Another problem in which me and my partner had to resolve was ๏ฌlming some of our desired shots, there were a few shots that we had a real problem being able to ๏ฌlm, for example; the clips in centre New York city, the only way we could realistically resolve this was by using clips from the internet, that were free for anyone to use. We ๏ฌlled in the gaps of our project and also added some audio ๏ฌles to it. Monday, 16 April 2012
  • 16. How did you ๏ฌnd working in a team? How did it help, or not? Working with a partner was very productive, together we were able to get more done in the time given, not only that when it came to practical things like ๏ฌlming it would of been more of a challenge if i had no partner. There were times when working with a partner proved slightly frustrating, when I had ideas for editing and camera angles, and instead of doing my own thing, I had to come to agreements with my partner in deciding what we both wanted. Me and my partner are similar in terms of ideas, when one of us would suggest something we almost always agreed that each others ideas were to a suf๏ฌcient standard. Also when writing up the story of the TV series, we contributed equally towards the ๏ฌnal piece because we think so similarly. Monday, 16 April 2012
  • 17. Legal and ethical consideration Monday, 16 April 2012
  • 18. Using legal ๏ฌles Creative Commons plays a big role in assisting authors and creators who want to freely share their work, by providing free copyright licences and tools, so that others may take full and legal advantage of the Internet. There were some ๏ฌles i used in our title sequence downloaded straight from the internet, when i checked for creative commons, i made sure they were non-commercial, which meant i could use them, provided i did not use them for commercial use. Monday, 16 April 2012
  • 19. Content When planning what footage to put into the title sequence, i decided to give Dead Ringer a completely neutral clips, that way it would appeal to the viewer without glorifying the illegal activity within the sequence. Although there is no bad language in the title sequence, this doesnโ€™t mean the actual TV series couldnโ€™t. Violence will de๏ฌnitely play a big role in giving the TV series a backbone, but we did not add any to the title sequence because it wasn't necessary at this stage of the story. The target audience we aimed at are very similar to BBC3, young adults to middle aged adults, I believe the way weโ€™ve made the title sequence suits that kind of audience, but varies. Monday, 16 April 2012
  • 21. Techniques Producing this project has refreshed my skills in media technologies. When creating a ๏ฌlm, be it short or long, you have to use many tools and techniques. The most obvious techniques are ones used when ๏ฌlming with a camera, there are many different camera shot types, for example; Extreme close up, close up, establishing shot, overhead shot, over shoulder shot, etc. We used these techniques when ๏ฌlming, they are vital when giving a ๏ฌlms a professional appearance. Camera movement also gives a ๏ฌlm some authenticity, making it look realistic. When it comes down to producing a successful ๏ฌlm, editing is the most important production stage, it helps turn raw camera footage into wonderful cinematic action. Final Cut is the program we used to ๏ฌnish our title sequences, within it we used a vast variety of features and tools to shape our ๏ฌlm. Continuity of the sequences audio and visual relies on transitions, for example, fading, action match, crosscutting, any many other visual effects. Monday, 16 April 2012
  • 22. Using ๏ฌlters proved to be extremely important. The more ๏ฌlters i played around with the more of ๏ฌnal cut i found out about, and there was more stuff I could use to enhance my sequence if i downloaded them from the internet, for example a video ๏ฌlter which made any imagery look old. Before this project, I didnโ€™t know the potential of ๏ฌnal cut, but after this project my ability to take advantage of ๏ฌnal cut is better than ever. Key framing is a simple tool which allows you to move around an image on ๏ฌnal cut whilst its recorded, so for example you can zoom into an house then add a transition to make it look like youโ€™ve entered the house. Adding sounds to my ๏ฌnal cut meant the sequence looked naturally genuine. Monday, 16 April 2012
  • 23. Quality of ๏ฌnal product Monday, 16 April 2012
  • 24. Final Product I believe the ๏ฌnal product has come close to my initial perception of the idea. Although itโ€™s very dif๏ฌcult to create professional looking title sequence, me and my partner gave it our best and its so a standard that Iโ€™m with. I think the target audience i initially imagined would best ๏ฌt the idea is still the same. The ๏ฌnal product is suitable for my desired target audience, but it could even apply to an older target audience, depending on how its distributed on television. The ๏ฌnal product has some strengths and weaknessโ€™, for example i believe more footage should of been added to the sequence, and also more narration in what the actual story holds. Only because i know the story can i watch the title sequence and understand every bit of its relation. I personally think the audio side of the sequence is the strength of it, the narration and music combine nicely to give it a cinematic aspect, which also make it look realistic and slightly tense. Monday, 16 April 2012
  • 25. The original idea of Dead Ringer, my partner and I developed in our research stage, was very exciting, the potential of the story was incredible, but being able to portray your ideas into a short title sequence is extremely challenging. I believe that our sequence strayed off task and the outcome of the story altered as we ran out of time. But in general our ๏ฌnal product has been successful, in that it has kept as much of its originality as possible. Monday, 16 April 2012