Generic Catoverview

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Catalina Marketing overview

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  • Powerful shopper segmentation models makes it possible to put the most compelling message into the hands of the most valuable shoppers Heart Healthy Dollars per Trip Heart Healthy Trips Heart Healthy Units Average Heart Healthy Dollars per Heart Healthy Trip # of Heart Healthy Brands Purchased # of Heart Healthy Categories Purchased First month buying Heart Healthy Last month buying Heart Healthy Total Grocery Dollars Per Trip Total Grocery Trips Total Brands Purchased Total Categories Purchased Heart Healthy % of Total Dollars Heart Healthy % of Total Trips Heart Healthy % of Brands Heart Healthy % of Categories % of Tier 1 Heart Healthy Products Specific reference to heart health (e.g. cholesterol reducing foods, blood pressure monitors, salt substitutes). % of Tier 2 Heart Healthy Products Proactively healthy foods. % of Tier 3 Heart Healthy Products Consistent with American Heart Association list: heart healthy, “do no harm.”
  • Generic Catoverview

    1. 1. Bring Precision to Brand Performance
    2. 2. The world’s largest and most precise addressable print media network <ul><ul><li>Targets consumers based on two-years of behavioral shopping data </li></ul></ul><ul><ul><li>Tracks purchases of an estimated 76% of American households </li></ul></ul><ul><ul><li>Spans 25,000 retail stores and $400 billion in consumer spending </li></ul></ul><ul><ul><li>Delivers compelling, customized advertisements and incentives </li></ul></ul><ul><ul><li>Engages consumers with an 80% readership rate </li></ul></ul><ul><ul><li>Drives quantifiable analytics via closed loop feedback system </li></ul></ul>Catalina At A Glance
    3. 3. <ul><li>Walgreen’s Full Color Rollout Completed 7/15/2008 </li></ul><ul><ul><li>6,200 Stores active on Catalina Network </li></ul></ul><ul><li>Target Corporation and Catalina Marketing entered into an agreement to install the Catalina Marketing Network® in all Target stores, including Super Targets. </li></ul><ul><ul><li>1/3 of Stores to be installed by Q4 2009 </li></ul></ul><ul><ul><li>Remaining stores to be live by July 2010 </li></ul></ul><ul><li>Rite Aid signed agreement for 50 Store pilot began in Q4 2008 </li></ul>24,500+ Store National Network Catalina Network Updates
    4. 4. Get close to your best customers Gain protection from defection Win the war for value Make the message relevant Provide a nudge 5 Strategies for these Challenging Times 1 2 3 4 5
    5. 5. Valuing The Pivotal Point Consumer <ul><li>Across 1,300 brands researched, just 2.5% of shoppers made up 80% of brand sales </li></ul>
    6. 6. Provide Protection Against Defection On average brands lose up to 66% of loyal buyers in year two Shoppers 70%+ Loyal To Brand In Period 1 Period 1 Loyalty (6/25/07 – 6/22/08) Period 2 Loyalty (6/23/08 – 6/21/09) Note: Category buyers in Both Periods
    7. 7. <ul><li>Five Major Decision Criteria </li></ul><ul><li>Item Price 87% </li></ul><ul><li>Choosing Products That I Use/Like 84% </li></ul><ul><li>Banner Weekly Flyers 75% </li></ul><ul><li>Weekly Coupons Available 68% </li></ul><ul><li>Shopper/Loyalty Card Discounts 66% </li></ul>Source: Information Resources, Inc April 2009 Win the War For Value - Shopper Decision Drivers
    8. 8. Make Your Message Relevant New Shopper Segmentation Models Heart Health Weight Management Diabetes Allergies Digestive Health Pain Management Green Organic Kids Wellness Women’s Health
    9. 9. Provide a Nudge – Increase Frequency of Use <ul><li>Targeted Medium/Light category buyers with average purchase cycle of 100 days. </li></ul><ul><li>Shoppers received series of coupons and advertising messages educating them on the benefits of regimen use for the Client Brand. </li></ul><ul><li>Purchase cycles compressed by 50%, doubling purchase rate from 6 to 12 X per year </li></ul>50 Days 100 Days Purchase Cycle Compressed 50% Pre – Program Program
    10. 10. Unique, Unrivaled Reach and Targeting at the Pharmacy Patient Link ® <ul><li>Target by disease state, age and gender </li></ul><ul><li>Delivered by the most trusted source in the store, the pharmacist </li></ul><ul><li>Uncluttered, personal environment </li></ul><ul><li>Shopper mindset fully engaged on your brand benefit </li></ul><ul><li>Custom content by target shopper </li></ul><ul><li>Immediate product need </li></ul>RxConx® Reach <ul><li>17,000 Pharmacies </li></ul><ul><li>1.3 Billion Messages delivered each year </li></ul><ul><li>1.25 Million Patients and Consumers </li></ul><ul><li>37% of all Rx Dispensed annually </li></ul>Readership Communication sponsored by you!

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