5 Things You Should Know About Mobile Marketing Today and 5 More for Tomorrow
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The document discusses several topics related to mobile marketing and technology trends in 2015. It covers how mobile has impacted marketing, the rise of social media and digitally driven customers. Specific technologies mentioned include geotargeting capabilities on Facebook and programmatic real-time bidding. It also discusses predictive analytics using big data to determine likely customers. Overall, the document provides an overview of key mobile marketing strategies and technologies in 2015.
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5 Things You Should Know About Mobile Marketing Today and 5 More for Tomorrow
- 1. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level @alansky +5 Things for Today +5 Things for Tomorrow 5.8.2015
- 2. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 8/14/04 4/16/07 11/11/07
- 3. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 3 Mobile Impact
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- 5. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level mobile marketing today
- 6. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level mobile marketing today
- 7. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 7 Marketing Today
- 8. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Buyer Today Mobile Empowered Digitally Driven Socially Connected “Some bigger customers will go all the way from pitch to close without a face to face meeting.” – Anneke Seley
- 9. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 250 Companies
- 10. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level mobile marketing today 1,800+ Companies
- 11. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 11 Mobile’s Impact on Marketing Today
- 12. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level mobile marketing today
- 13. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 2010
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- 15. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 2015
- 16. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 2015
- 17. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 2020?
- 18. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Do Downloads Matter?
- 19. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Dark Side of Growth Hacking
- 20. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 2015
- 21. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level App Usage 18+
- 22. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 22 Who has these apps on their phones right now? Show of Hands
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- 26. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 26 Millennials
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- 29. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level AdTech
- 30. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Geo Targeting New ways to target based on geography: 1. Target By Address 2. Target by Venue 3. Exclude By Address 4. Everyone In This Location 5. People Who Live In This Location 6. People Recently In This Location 7. People Traveling In This Location Facebook knows where you live and they know your current location. They also know that your current location is more than 100 miles from your home.
- 31. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Facebook Atlas 1. Solving the cookie problem across mobile and web 2. Gives advertisers access to Facebook's targeting precision across the entire web, wherever consumers access it. Consider this use case: Marketers could leverage Facebook targeting to reach a consumer on ESPN.com, and then use Facebook's Audience Network to reach that same consumer on ESPN's SportsCenter app.
- 32. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Programmatic (RTB) Buying of specific audiences using lots of data to figure out the right ad, the right person, the right time. And machines will simply handle all of the process involved in buying media: 1. Premium inventory, mobile and video platforms are all moving to automated, data-driven platforms that can access consumers at all points in the purchase path. 2. These technologies still need to solve for core, persistent weaknesses: viewability, attribution, scaling quality inventory
- 33. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level Predictive Analytics In 2015 marketing is all about leveraging insights from big data to determine your next customer. Pulling in thousands of variables to predict your most likely prospects in a way that has never been easier.
- 34. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 34 THANK YOU Keep in touch @alansky
Editor's Notes
- http://www.cmo.com/articles/2015/3/17/cmo_to_ceos_.html?cmpid=TT288
- http://adage.com/article/digitalnext/facebook-s-atlas-means-brands-agencies/295293/
- http://www.jonloomer.com/2015/04/14/facebook-ads-location-targeting/?inf_contact_key=70a4946ce6a7100ba994e2537c62d639184ab239828e90f6cf5c7f9beea8bbca