Content Strategy isn’t blogging or pinning or sharing — it’s the plan behind everything your brand is doing online, and you shouldn’t be publishing without one. A solid content strategy uncovers what consumers need, then shapes a digital marketing mix that addresses those needs while meeting business goals.
Join ethology, Experian and Digiday for a webinar that reveals what content strategy is, what it can deliver, and how it helps brands succeed.
• Basic content strategy methodologies
• How to integrate content strategy into an established marketing plan
• Why content strategy should inform all of your creative, from display to print to landing pages
• What’s measurable & what it means