Liz Gross, Ph.D.

Madison, Wisconsin Area, WI United States

Strategic Thinker | Dynamic Leader | Conference Speaker | Instructor | Author | Researcher | Data Analyst

Liz Gross is a higher education marketing and communications scholar, practitioner, speaker, author and instructor, with expertise in social media. Her professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management. She's spoken about marketing, social media, assessment, and higher education at South by Southwest EDU, South by Southwest Interactive, ACPA—Çollege Student Educators International, the Penn State Social Media Summit, the American Marketing Association Sympo...