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Communicating with Students in the Digital Age

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Faculty-student interaction is a cornerstone of the college experience, and one of the main components of student engagement. How has this interaction changed in the age of social media, and how are faculty supposed to keep up? New research sheds some light! Learn how you can effectively, confidently communicate with students in an ever-changing communication environment.

These slides are from a keynote address delivered in April 2017. If you have any questions about the content, please contact me.
www.lizgross.net

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Communicating with Students in the Digital Age

  1. 1. Photo: clement127, Flickr Communicating With Students In The Digital Age
  2. 2. Students who interact with faculty have higher levels of student engagement and are more successful at college. (Astin, 1993)
  3. 3. STUDENT ENGAGEMENT?
  4. 4. What Is Engagement?
  5. 5. What Is Engagement?
  6. 6. The amount of time and energy spent on activities that are deemed to have an impact on desired college outcomes. Kuh, 2003 What Is Engagement?
  7. 7. Photo: Gettysburg College, Flickr
  8. 8. Retention/Degree Completion College GPA Graduation with Honors Enrollment in Graduate School Hours spent studying + + + College internships + + + Independent research + Giving class presentations + + Student-faculty interaction + + + + Student-student interaction + + Tutoring others + + + + Relationship Between Student-Faculty Interaction and Other Academic Outcomes Astin, 1993
  9. 9. Students who interact with faculty, particularly about specific topics, have higher levels of student engagement and are more successful at college.(Pascarella & Terenzini, 2005)
  10. 10. grades or assignments career planscampus activities ideas from reading or class general social conversation academic program or course selection faculty member’s research SpecificTopics Source: National Survey of Student Engagement
  11. 11. • Based on studies from 80’s and 90’s • Interaction is infrequent • Not a part of students’ routine • 6-9 interactions per year Student-Faculty Interaction Research Cotten & Wilson, 2006 Terenzini & Wright, 1987
  12. 12. Photo: Yi Chen, Flickr
  13. 13. 0% 25% 50% 75% 100% 18-29 30-49 50-64 Who Uses Social Media?
  14. 14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facebook Instagram Pinterest LinkedIn Twitter 18-29 30-49 50-64 What Networks Do They Use?
  15. 15. Meet Taylor Photo: taybaum9, Twitter
  16. 16. Photo: taybaum9, Twitter
  17. 17. 0% 20% 40% 60% 80% 100% Used Desire How Do Students Communicate With Faculty?
  18. 18. Are Specific Methods Related to Frequency? Photo: Rick Harris, Flickr
  19. 19. Multiple Methods Matter! The total number of methods students used to communicate with faculty was moderately correlated to their frequency of communication. rpb = 0.366, p < 0.01
  20. 20. Gross, 2015 1% 3% 18% 45% 21% 6% 3% 1% 0% 0% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 2 3 4 5 6 7 8 9 10 11 Number of Communication Methods Used With Faculty Multiple Methods Matter!
  21. 21. On average, students reported 20.8 out-of- class interactions with faculty per month. Gross, 2015 Multiple Methods Matter!
  22. 22. Students that use Facebook or Twitter to interact with faculty have the highest levels of student-faculty interaction—over twice Gross, 2015 Multiple Methods Matter!
  23. 23. Students who interact with faculty, particularly about specific topics, about have higher levels of student engagement and are more successful at college.(Pascarella & Terenzini, 2005)
  24. 24. OddsRatios Example: Students who communicate with faculty face-to- face are four times more likely to discuss grades or assignments with faculty than students who do not communicate face-to-face with faculty. Gross, 2015
  25. 25. OddsRatios Gross, 2015
  26. 26. OddsRatios Gross, 2015
  27. 27. OddsRatios Gross, 2015
  28. 28. OddsRatios Gross, 2015
  29. 29. Social Media Tied to Engagement Indicators Source: National Survey of Student Engagement
  30. 30. Multi-modal communication is essential for faculty, student affairs professionals, and leaders.
  31. 31. How many ways have you communicated with students this semester?
  32. 32. How would you feel if you were asked to provide 5 methods of contact on every course syllabus?
  33. 33. Photo Kevin Lawver, Flickr
  34. 34. Give Faculty Tools Photo: Tony Walmsley, Flickr
  35. 35. Give Faculty Tools Manage Facebook pages and Twitter in one dashboard.
  36. 36. Give Faculty Tools • Send/receive texts from computer or app • Receive inbound texts via email • Doesn’t require personal phone number
  37. 37. Thank You!

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