As a mobile developers you may be interested in China's Android market but have had trouble figuring out how to enter. Now Play+ provide an open platform, an incredible effective way for this.

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2013 2014 2015 2016 2017
Mobile
gaming
revenue
(2013-­‐2017)
China US
Newzoo :
China
to
overtake
US
as
world’s
largest
Mobile
gaming
market
by
2016
US$10
billion

4. 24%China
Android
China’s
Android
market
is
virtually
unreachable
GooglePlay
76%
ANDROID
GAMING
REVENUE
700M
Active
Devices
$3.6Bn
Gaming
Market
China’s
Android market is
so
hard
to
enter, that
it
is
nearly
impossible
for
foreign
developers
to
access.

5. Top
local
game
in
China
uses western
elements
• It
is
chart topping game
in
China.
• It
is
developed
by
local
team.
• It’s
target
market
is
China.
• It uses
western
elements
in
both
words
and
sounds.
• People
like
it
even
they don’t
know
what
“Amazing!”
means.

6. International
games
are
popular
in
China
• Clash
of
Clans is
an
international
successful
title.
• COC
hasn’t
landed in
China
Android
Market
yet,
players
can
not
play
COC
without
VPN
in
China
on
Android.
• BUT COC
still
saw
massive
downloads in
China
Android.
16M
downloads
from
Baidu
9M
downloads
from
Xiaomi
13M
downloads
from
360

7. But
only
3
of
GooglePlay’s top
20
games
published
in
China
Android
• Every
gaming
company
in
the
world
cares
about
China.
• Then
what
is
the
real
obstacle?

8. Everything
is
blocked
in
China
• No
GooglePlay in
China.
• All
Google
services
are
blocked.
• No
Gapps are
pre-­‐installed.
• 100+
app
stores
instead.
• No
facebook and
twitter.
• No
global
social
network
works
in
China.
• Local
SNS:
Wechat,
Momo,
QQ.

9. • A
lot
of
3rd party
android
app
store.
• 360
,
Baidu,
Wandoujia,
Yingyongbaoand
etc.
• Every
Android
phone
manufactures
own
an
app
store.
• XiaoMi,
Huawei,
Oppo,
Vivo,
Meizu,
Lenovo,
Oneplus and
etc.
• Advertising
network.
• Gamer
community.
• Superapps.
Hundreds
of
APK
distribution
channels
in
China

10. Maybe
partner
with
a
local
publisher
?
But
…
• Great
Market
• But
HARD to
break
in

11. Drawbacks
of
Local
Publisher
• Picky
:
Only
Want
Games
with
Massive
Proven
Success.
• Slow
:
At
Least
4
months
to
Get
to
End
Users.
• Take
a
Big
Cut
of
Revenue.
• Share
Your
Source
Code
with
Others.
• A
Lot
of
Work
:
Hundreds
of
Packages
to
Deliver.
Is
there
a
simple
effective
way
to
China’s
Android?
Yes,
Play+
is.

12. Play+
• Play+
is
NOT a
publisher.
• Open platform
for
China’s
Android
market
:
ANY
game
can
be
published.
• Quick
:
Turn
on
your
China
Android
Market
in
2
WEEKS.
• NO
source
code
needed.
• APK
Transform
Tech
:
• No
app
store
SDK
integration
needed.
• Adapt
China’s
Android
app
stores
automatically.
• 100+
China
android
app
stores
supported.
• Low
cost
:
4
easy
steps to
publish
your
game.

13. • Step3
-­‐
Configure
• Login
GooglePlay by
Oauth for
configuration
• Step2
-­‐ Upload
• Upload
GooglePlay APK
of
your
game
• Step1
-­‐ Register
• Go
to
https://play.plus
• Register
for
a
Play+
developer
account
for
free
• Step4
– Publish
• Just
click
the
“Publish”
button
Case
Study

14. Tutorial
:
APK
transform
working
automatically
Automatically
generate
different
APKs
with
different
SDK
and
published
on
different
app
stores

15. OPPO
360 BAIDU
UC
HUAWEI
LENOVO
TENCENT
WANDOUJIA
XIAOMI

16. Tutorial
:
Get
your
earnings
every
month

17. Comparison
to
Local
Publishers
Play+ Publishers
Availablity Any
Game Chosen
Game By
Publishers
Cost
on
Revenue
(excluding
channel fee) ≤
5% ≥
50%
Speed ≤
2
weeks ≥
4
months
Source
Code NOT Needed Some
of
them
Need
App
Store
SDK
Integration Done
by Machine Done
by
Game
Developer

18. More
than
Distribution
• Play+
Promotion
Service.
• Promotion
ads
buying
service.
• Gaming
media
networking
service.
• Play+
Game
Optimization
Service.
• Tips
Pro
:
Game
optimization
advice
for
your
game
from
Chinese
Professional.
• Network
:
Transparent
to
game
developer
network
optimization
in
China.
• Review
collecting
:
Aggregate
reviews
from
different
app
stores
for
your
game.

19. About
Us
-­‐ Beijing
Prism
Cloud
Bridge
Tech
Corp.,
Ltd.
• 2014
– We
invented
APK
transform
technology
• Providing
SAAS
Service
for
Chinese
game
developers
to
do
app
store
SDK
integration.
• Named
“棱镜SDK” aka
“PrismSDK”
• website
http://www.ljsdk.com
• Helped
more
than
300
games
with
SDK
integration.
• 2015
– We
release
self-­‐publishing
platform
Play+
• Website:
https://play.plus
• Contact
• Business@play.plus
• Alex.liu@play.plus

20. Thanks!