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The Many Hats of Building
          and Launching a Web Startup
                          PyCodeConf




Friday, October 7, 2011
Friday, October 7, 2011
Hi, I’m Tracy
                                  @limedaring
                          Founder of WeddingLovely.com




Friday, October 7, 2011
“An entrepreneur tends to bite
                     off a little more than he can
                    chew hoping he’ll quickly learn
                         how to chew it.”- Roy Ash




Friday, October 7, 2011
Quick Overview:
                     - Quit my job as a designer.
                     - Failed to find the right technical co-founder.
                     - Learned some Python using online tutorials.
                     - Used Django to build and launch my own app.



Friday, October 7, 2011
1
                          Start out on the
                             right foot

Friday, October 7, 2011
What is success?



Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Take a step back.



Friday, October 7, 2011
Friday, October 7, 2011
Be focused and
                          optimistic before
                              you start


Friday, October 7, 2011
Have the right success
                                 in mind


Friday, October 7, 2011
My story



Friday, October 7, 2011
I know HTML — that
                          means I can program!
                                ha ha ha ha ha




Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Bored now.




Friday, October 7, 2011
Friday, October 7, 2011
Why weddings?

                     Work on something you
                        love to work on.

Friday, October 7, 2011
Cofounders are awesome,
                          but no cofounder is better
                          than the wrong cofounder.


Friday, October 7, 2011
Friday, October 7, 2011
Things didn’t go well.



Friday, October 7, 2011
Get a real job or
                           do it myself?



Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
2
                          Launch as fast as
                              possible

Friday, October 7, 2011
What can you
                           take out?


Friday, October 7, 2011
You can add more
                            features later


Friday, October 7, 2011
Work on the hard
                             stu first


Friday, October 7, 2011
Friday, October 7, 2011
Active Learning


Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Launch with bad code
                          Really, it’s okay.



Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
3
                          Have a plan for
                           monetization

Friday, October 7, 2011
Friday, October 7, 2011
4
               Don’t be forever alone

Friday, October 7, 2011
“I’ve been blessed to find
                      people who are smarter than I
                         am, and they help me to
                        execute the vision I have.”
                                - Russell Simmons




Friday, October 7, 2011
NDAs suck


Friday, October 7, 2011
Tell everyone your
                                  idea


Friday, October 7, 2011
Friday, October 7, 2011
Ask when you
                            get stuck


Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Surround yourself with
                good influences and
                   smart people

Friday, October 7, 2011
5
                          Take Shortcuts

Friday, October 7, 2011
Django plug & play


Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Friday, October 7, 2011
Start o on the right foot.
                          Ask for help. Tell people.
                               Take shortcuts.
                                Launch asap.
                                 Monetize.



Friday, October 7, 2011
Thank you!
                          Find me on Twitter:
                             @limedaring




Friday, October 7, 2011

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The Many Hats of Building and Launching a Web Startup