Signs

What is represented?
O

What is
represented?
Letter O
O

What is represented?


What is represented?
Apple logo


What is represented?
✚

What is represented?
Does the color influence the way
that we may read the sign?
What is the difference between
cross and plus?
✚ ✚

What is represented?
★

★★
What is represented?
Is there difference between
• a star
• red star
★★★★
• more stars?
★★★★

What is represented?

What is represented?
ζ

What is represented?
ζ
Greek letter - zeta

What is represented?

What is represented?

Erich Salomon: Round table talks, 1930.

Who is the man at the photographies?

Jorge Luis Borges photographed by Erich Salomon

Signs
• Spread everywhere
• Produced and consumed in the context
of particular society
• Sources of signs – natural and
conventional
• Theory of signs - Semiotics

Task:
1. Copy the diagram
in the workbook
2. Write an example
for each box in the
diagram
3. Your diagram
should work.

Explain this:
Stop means Stop
Stop means Danger
Apple means Apple
Apple means Healthy
Crown means Crown Crown means King

Hw
• Visual interpretation of the image created in
the diagram