Case StudyThe leading organization for Graduation, Masters & PhD applicants.Youth:INK – Brand Engagement by LetsinternClient
OBJECTIVEPromote ‘QS World Grad School Tour’ (Nov-Dec ‘12) in Hyderabad, Pune, Mumbai &Delhi and ensure maximum participat...
APPROACH• Influencer Interns hired as brandambassadors (exclusive and dynamic networkof QS tour promoters) in each city• A...
SELECTION• Leveraging the letsintern.com database and platformScreenshot ofInternshipPosting as‘Featured’Applicationform
PROGRAM• The main objective was to create awarness about the program and brandawarness for QS World Grad School Tour both ...
Online promotionEmail blast to LetsIntern student databaseUpdates on youthand college forums
Social media promotion via ambassadors
In-campus via ambassadors
In-campus promotion via ambassadors
In Campus via ambassadors
Fairs
RESULTS• Brand recognition in all top schools and colleges• Hundreds of registrations in all 4 cities contributing in maki...
Thanks!If you want to build brand love among the youthGet in touch..Pranay Swarup: pranay.swarup@letsintern.comSalman Noor...
QS World Grad School Tour - YouthINK Internship Program | Case Study
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QS World Grad School Tour - YouthINK Internship Program | Case Study

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Letsintern.com helped QS World Grad School Tour build an engagement program in the top cities in India ahead of the tour. The campaign was aimed at boosting the participation from students in Hyderabad, Pune, Mumbai & Delhi who were interested in pursuing further education abroad. 78 students from the top colleges across the four cities were selected from the Letsintern.com students database to run the on-ground campaign.

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QS World Grad School Tour - YouthINK Internship Program | Case Study

  1. 1. Case StudyThe leading organization for Graduation, Masters & PhD applicants.Youth:INK – Brand Engagement by LetsinternClient
  2. 2. OBJECTIVEPromote ‘QS World Grad School Tour’ (Nov-Dec ‘12) in Hyderabad, Pune, Mumbai &Delhi and ensure maximum participation of students, from across colleges andcourses, wanting to pursue further education abroad (graduation, masters & phd)Letsintern was further retained for the ‘QS World University Tour’ (March-April ‘13)
  3. 3. APPROACH• Influencer Interns hired as brandambassadors (exclusive and dynamic networkof QS tour promoters) in each city• A total of 78 students selected across the 4cities.• Influencer profiles ( Age 17 -25 ) College & High School Contingent leaders Campus representatives, Cultural FestivalHeads, those with large networks Students prepairing for GMAT, EILTS and otherexams to go abroad and study.
  4. 4. SELECTION• Leveraging the letsintern.com database and platformScreenshot ofInternshipPosting as‘Featured’Applicationform
  5. 5. PROGRAM• The main objective was to create awarness about the program and brandawarness for QS World Grad School Tour both in-campus and off-campus andget maximum REGISTRATIONS across all 4 cities.• Sharing brand and product attributes for QS World School Tours, Key elementsand brand message with other benefit.• Build interest and relevant content for the brand. To spread the awareness/opportunities about the fair by word of mouth, posters, flyers, on groundregistration forms and other marketing collaterals.• Using Social media to promote and generate conversations on the Tours alongwith online registrations and participation for the fair.• Use on-campus presentations & organized classroom talks, affiliations withvarious institutes for GMAT and other exams preparation classes.
  6. 6. Online promotionEmail blast to LetsIntern student databaseUpdates on youthand college forums
  7. 7. Social media promotion via ambassadors
  8. 8. In-campus via ambassadors
  9. 9. In-campus promotion via ambassadors
  10. 10. In Campus via ambassadors
  11. 11. Fairs
  12. 12. RESULTS• Brand recognition in all top schools and colleges• Hundreds of registrations in all 4 cities contributing in making it the biggest QSWorld Grad School Tour & World Univ Tour in India.• Letsintern retained for QS WGST ‘13• And more…205 2253023590100200300400Pune Hyderabadh Mumbai DelhiNumber of Registrations per city – World Grad TourNumber of Registrations
  13. 13. Thanks!If you want to build brand love among the youthGet in touch..Pranay Swarup: pranay.swarup@letsintern.comSalman Noor: salman.noor@letsintern.com

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