ETMMA: Media Futures
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ETMMA: Media Futures

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Slides for a presentation given to MBA students at the EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY in Strasbourg, May 2010

Slides for a presentation given to MBA students at the EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY in Strasbourg, May 2010

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ETMMA: Media Futures ETMMA: Media Futures Presentation Transcript

  • Media Futures: A participatory paradigm
    EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY
    1
  • 2
  • 3
  • “the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07)
    4
  • New technology
    New communications
    New behaviour
  • Convergence
    Fragmentation
    Audience relationship
    Changing Landscape
  • Convergence
    1
  • Device Convergence
  • Business Convergence
  • 10
  • Audience Convergence
  • Fragmentation
    2
  • More Channels
  • UK TV programmes reaching +15m viewers 95-05
    Harder to reach big audiences
  • Better targeting
  • Changing audience
    Time
    Access
    Relationship
    3
  • +28%
    Weekly consumption (hours)
    Time
  • Time shifting
    Access
  • Time shifting
    Access
  • Location shifting
    Access
  • Channel ME
    Access
  • Ad avoidance
    Relationship
  • Continuous Partial Attention
  • Participating in surprising ways
  • “The future is already here - it is just unevenly distributed”William Gibson, 1999
  • 26
    Broadcast TV
    Online TV
    Live TV
    content
    Supplementary
    content
    Duplicate content
    “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
  • 27
    Broadcast TV
    Online TV
    Live TV
    content
    Supplementary
    content
    Duplicate content
    Social or Participatory content
    “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
  • 28
    Participatory or Social media
    Remixing content
    Conversations
    Communities
    Apps & tools
  • 29
    Participatory or Social media
    Remixing content
    Conversations
    Communities
    Apps & tools
    Fans
    Brands
    Blend
  • 30
    Participatory or Social media
    Remixing content
    Conversations
    Communities
    Apps & tools
    Fans
    Brands
    Blend
    Instigate
    Facilitate
    Celebrate
  • 31