ETMMA: Media Futures
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ETMMA: Media Futures

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Slides for a presentation given to MBA students at the EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY in Strasbourg, May 2010

Slides for a presentation given to MBA students at the EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY in Strasbourg, May 2010

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    ETMMA: Media Futures ETMMA: Media Futures Presentation Transcript

    • Media Futures: A participatory paradigm
      EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY
      1
    • 2
    • 3
    • “the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07)
      4
    • New technology
      New communications
      New behaviour
    • Convergence
      Fragmentation
      Audience relationship
      Changing Landscape
    • Convergence
      1
    • Device Convergence
    • Business Convergence
    • 10
    • Audience Convergence
    • Fragmentation
      2
    • More Channels
    • UK TV programmes reaching +15m viewers 95-05
      Harder to reach big audiences
    • Better targeting
    • Changing audience
      Time
      Access
      Relationship
      3
    • +28%
      Weekly consumption (hours)
      Time
    • Time shifting
      Access
    • Time shifting
      Access
    • Location shifting
      Access
    • Channel ME
      Access
    • Ad avoidance
      Relationship
    • Continuous Partial Attention
    • Participating in surprising ways
    • “The future is already here - it is just unevenly distributed”William Gibson, 1999
    • 26
      Broadcast TV
      Online TV
      Live TV
      content
      Supplementary
      content
      Duplicate content
      “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
    • 27
      Broadcast TV
      Online TV
      Live TV
      content
      Supplementary
      content
      Duplicate content
      Social or Participatory content
      “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
    • 28
      Participatory or Social media
      Remixing content
      Conversations
      Communities
      Apps & tools
    • 29
      Participatory or Social media
      Remixing content
      Conversations
      Communities
      Apps & tools
      Fans
      Brands
      Blend
    • 30
      Participatory or Social media
      Remixing content
      Conversations
      Communities
      Apps & tools
      Fans
      Brands
      Blend
      Instigate
      Facilitate
      Celebrate
    • 31