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Media Futures: A participatory paradigm<br />EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY<br />1<br />
2<br />
3<br />
“the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who emb...
New technology<br />New communications<br />New behaviour<br />
Convergence<br />Fragmentation<br />Audience relationship<br />Changing Landscape<br />
Convergence<br />1<br />
Device Convergence<br />
Business Convergence<br />
10<br />
Audience Convergence<br />
 Fragmentation<br />2<br />
More Channels<br />
UK TV programmes reaching +15m viewers 95-05<br />Harder to reach big audiences<br />
Better targeting<br />
Changing audience<br />Time<br />Access<br />Relationship<br />3<br />
+28%<br />Weekly consumption (hours)<br />Time<br />
Time shifting<br />Access<br />
Time shifting<br />Access<br />
Location shifting<br />Access<br />
Channel ME<br />Access<br />
Ad avoidance<br />Relationship<br />
Continuous Partial Attention<br />
Participating in surprising ways<br />
“The future is already here - it is just unevenly distributed”William Gibson, 1999<br />
26<br />Broadcast TV<br />Online TV<br />Live TV<br /> content<br />Supplementary<br />content<br />Duplicate content<br /...
27<br />Broadcast TV<br />Online TV<br />Live TV<br /> content<br />Supplementary<br />content<br />Duplicate content<br /...
28<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />
29<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />Fan...
30<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />Fan...
31<br />
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ETMMA: Media Futures

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Slides for a presentation given to MBA students at the EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY in Strasbourg, May 2010

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Transcript of "ETMMA: Media Futures"

  1. 1. Media Futures: A participatory paradigm<br />EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY<br />1<br />
  2. 2. 2<br />
  3. 3. 3<br />
  4. 4. “the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07)<br />4<br />
  5. 5. New technology<br />New communications<br />New behaviour<br />
  6. 6. Convergence<br />Fragmentation<br />Audience relationship<br />Changing Landscape<br />
  7. 7. Convergence<br />1<br />
  8. 8. Device Convergence<br />
  9. 9. Business Convergence<br />
  10. 10. 10<br />
  11. 11. Audience Convergence<br />
  12. 12. Fragmentation<br />2<br />
  13. 13. More Channels<br />
  14. 14. UK TV programmes reaching +15m viewers 95-05<br />Harder to reach big audiences<br />
  15. 15. Better targeting<br />
  16. 16. Changing audience<br />Time<br />Access<br />Relationship<br />3<br />
  17. 17. +28%<br />Weekly consumption (hours)<br />Time<br />
  18. 18. Time shifting<br />Access<br />
  19. 19. Time shifting<br />Access<br />
  20. 20. Location shifting<br />Access<br />
  21. 21. Channel ME<br />Access<br />
  22. 22. Ad avoidance<br />Relationship<br />
  23. 23. Continuous Partial Attention<br />
  24. 24. Participating in surprising ways<br />
  25. 25. “The future is already here - it is just unevenly distributed”William Gibson, 1999<br />
  26. 26. 26<br />Broadcast TV<br />Online TV<br />Live TV<br /> content<br />Supplementary<br />content<br />Duplicate content<br />“It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10<br />
  27. 27. 27<br />Broadcast TV<br />Online TV<br />Live TV<br /> content<br />Supplementary<br />content<br />Duplicate content<br />Social or Participatory content<br />“It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10<br />
  28. 28. 28<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />
  29. 29. 29<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />Fans<br />Brands<br />Blend<br />
  30. 30. 30<br />Participatory or Social media<br />Remixing content<br />Conversations<br />Communities<br />Apps & tools<br />Fans<br />Brands<br />Blend<br />Instigate<br />Facilitate<br />Celebrate<br />
  31. 31. 31<br />
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