Enterprise Social Software as a Commodity

Enterprise Social Softwareas a CommodityAcquia Drupal Business SummitGleacher Center, Chicago, ILNovember 30, 2010

Commodity: a good for which there isdemand, but which is supplied withoutqualitative differentiation across amarket. Commoditization occurs as agoods or services market losesdifferentiation across its supply base. Source: WikipediaCommodity: a good or service whosewide availability typically leads tosmaller proﬁt margins and diminishesthe importance of factors (as brandname) other than price. Source: Merriam-Webster Dictionary

Utility: a basic service Source: InvestorWords.comUtility: a program or routine designedto perform or facilitate especially routineoperations (as copying ﬁles or editingtext) on a computer. Source: Merriam-Webster Dictionary

Enterprise Social Software has Become a CommodityProﬁles FilesSocial Network Discussion ForumsStatus Updates BookmarksActivity Streams TaggingCommunities Mobile AccessBlogs SharePoint IntegrationWikis Analytics

Commoditization of Proprietary Software Leads To:price decreases absent innovationvendor reliance on services to produce revenuemarket consolidation favoring platform vendors

Proprietary v. Commodity Software Pricing

Open Source Software CommoditiesSoftware commodities can be opensourced so others can create new valuewith them

Open Source Software CommoditiesSoftware commodities can be opensourced so others can create new valuewith them Tomcat app server Struts app framework Lucene search Jackrabbit repository Jetspeed portal Lenya CMS

Social Software as a Utility 93% of adult Americans using social media think that a company should have a social media presence. 41% said businesses should use social media to solicit consumer feedback. 43% said businesses should use social media to solve consumer problems. Source: 2008 Cone Business in Social Media Study

Social Software as a Utility58% of teens would consider theirability to access social networks atwork when considering a job offer froma potential employer. Source: 2009 Junior Achievement/Deloitte Teen Ethics Survey

Social Software as a Utility N = 346 Source: Symantec “Social Networking at Work” Survey, June 2010

Social Software as a Utility“Social networks will be like air. Justalways there.” Source: @BerlinerMax tweet during Webciety, March 2010

Social Software Evolution: What’s Next

Enterprise Social Software Market Evolution: Social Layer

Enterprise Social Software Market Evolution: Single Function Apps

Enterprise Social Software Market Evolution: Embedded Services

Next Wave: ConvergenceSocialCollaborationPortalWeb Content ManagementSearchAnalyticsBusiness Process Management

Next Wave: Convergence

Enterprise Social Software as a Commodity

by Larry Hawes on Dec 06, 2010

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Enterprise Social Software as a Commodity — Presentation Transcript