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BEA Pathways - Expertise Location


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March 2008 presentation from a BEA Systems webinar about expertise location. Pathways lets users tag content and people, as well as bookmark internal content and external websites. It applies an algorithm to give ratings to users and information in the system.

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BEA Pathways - Expertise Location

  1. 1. Enterprise Social Computing from BEA Stop Reinventing the Wheel – Leverage Your Community Knowledge Hutch Carpenter BEA Systems
  2. 2. Agenda <ul><li>Social Computing Overview </li></ul><ul><li>The Productivity Paradox </li></ul><ul><li>Pathways: Tools for Productivity </li></ul><ul><li>Q&A </li></ul>BEA Confidential. |
  3. 3. The Modern Knowledge Worker BEA Confidential. | Information overload: challenge finding what and who Style of work: Ad hoc, Collaborative, Content-rich Dynamic, urgent activities: supported by rigid enterprise tools Complex work processes: move across data stovepipes More than 85% of a typical S&P 500 company’s market value is the result of intangible assets…the bulk of which are its people. The challenge is to make knowledge management more effective.
  4. 4. The Web Is the Largest Knowledge Management Platform Through Web 2.0, millions of daily contributions get organized through billions of daily interactions Link analysis ranks search results Tags personalize taxonomies and aid discovery Social networks connect and illuminate Blogs provide information, analysis and opinion Wikis are indispensable tools for knowledge
  5. 5. Web 2.0 Becomes Enterprise 2.0 The user-centered tools that have organized the Web have become powerful applications for managing content inside the enterprise
  6. 6. How This Can Come Together… Facebook for the Enterprise? BEA Confidential. | Personal Tag Clouds Friends’ Updates Status Updates
  7. 7. BEA’s Social Computing Applications: Balancing User Participation with IT Control BEA Confidential. | AquaLogic Pages AquaLogic Ensemble AquaLogic Pathways <ul><li>User-created mashup applications and web content </li></ul><ul><li>Blogs, wikis, RSS </li></ul><ul><li>Web services </li></ul><ul><li>Role-based security </li></ul><ul><li>Developer-driven mashups and web application management </li></ul><ul><li>Reusable widgets </li></ul><ul><li>SSO, usage tracking </li></ul><ul><li>Perimeter security and authorization </li></ul><ul><li>User-driven social search and expertise discovery </li></ul><ul><li>Tagging </li></ul><ul><li>Bookmarking </li></ul><ul><li>Social networks </li></ul><ul><li>Role-based security </li></ul>
  8. 8. The Productivity Paradox Workers need access to corporate data to be productive, but accessing corporate data is reducing productivity
  9. 9. Information Productivity Tools Have Not Kept Up with Today’s Reality Reality What Is Needed Relevance is based on context and user experiences Amount of information is ever increasing Multiple perspectives on the same information Information usage changes dynamically Track people interactions around content System value grows with usage Content descriptions determined by the user Flexible categorization schemes
  10. 10. Information Is Exploding Exponential growth in data… … increases the challenge of accessing it Lotus Notes Documentum File Servers, Team Sites, CMS, etc. SharePoint
  11. 11. Search Kills Productivity Results from your search: 41,279 Showing: 1 – 10 Time spent searching for information… Search for text: customer OR account management OR sales <ul><li>25% of information workers’ time is spent searching for information </li></ul><ul><li>At a cost of $15K each year per employee in lost productivity </li></ul><ul><li>Collectively, the time spent gathering and looking for information translates to an estimated. 4.5 billion lost hours per year for US corporations </li></ul>… has a direct impact on the corporate bottom line Sources: Center for Media Research, Accenture
  12. 12. Cannot Find Experts Workers tend to rely on close contacts… Source: Harris Interactive and Tacit Knowledge Systems … which limits their ability to tap into the expertise of the enterprise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% say they have difficulty locating the right people </li></ul><ul><li>Only 25% frequently go outside their department to seek or share knowledge </li></ul><ul><li>38% don’t get asked for their help and information </li></ul>
  13. 13. Information Productivity Solutions Should… <ul><li>Seamlessly create a searchable content space regardless of where the content resides </li></ul><ul><li>Mirror existing data security infrastructure </li></ul><ul><li>Recognize what I consider most useful </li></ul><ul><li>Find expertise as well as they find content </li></ul><ul><li>Should leverage community knowledge at the project, department, and company levels, and beyond </li></ul>An information productivity solution should enable me to work smarter, faster and more collaboratively
  14. 14. AquaLogic Pathways: A Solution for Information Productivity BEA Confidential. | AquaLogic Pathways provides social search and expertise discovery with user-centered knowledge management tools and usage analysis <ul><li>ActivityRank : search ranking based on usage </li></ul><ul><li>Tags : each user’s own way of categorizing knowledge </li></ul><ul><li>Bookmarks : easy retrieval and search of saved content and people </li></ul><ul><li>Expertise Networks : surface expertise based on published content, tags and implicit social networks </li></ul><ul><li>Content Submission : add tagged content to the enterprise content space </li></ul><ul><li>Security : mirror the security and provisioning already in place </li></ul><ul><li>Portal Integration : works with existing portals </li></ul>AquaLogic Pathways
  15. 15. AquaLogic Pathways Transforms Information Productivity Search & Tag Administration BEA AquaLogic Pathways Search ActivityRank Calculation <ul><li>View </li></ul><ul><li>Bookmark </li></ul><ul><li>Tag </li></ul><ul><li>Edit </li></ul>Productivity Access Content Anywhere Participation
  16. 16. ActivityRank: User Actions Determine Relevancy <ul><li>The ranking engine calculates ranks for this scenario: </li></ul>tag tag page page page Rankable objects: users, tags, pages Ken creates page, clicks on a tag, adds Jill as contact Jill clicks Ken’s page, creates a tag, applies it to another page Lisa clicks Jill’s tag, finds Jill’s page, clicks another page 11.7 28.7 17.4 3.9 26.3 10.7 12.6 3.4 The ranking engine calculates ActivityRanks 10 10 1 3 4 5 3 2 1 1 1 1
  17. 17. Tags: Personal Productivity Tools That Benefit Everyone Jill Ken Kurt Dax
  18. 18. People: Workers’ Content and Interactions Surface Expertise The Retail Expert Authored Documents Submitted External Documents Submitted External Websites Tags by Others
  19. 19. Pathways Use Cases Situation : Tough annuity tax question Old Way : Ask around the office New Way : Expand search globally for experts Result : The right answer, faster Banking / Customer Service Consumer Packaged Goods / Marketing Situation : Launch of new energy drink Old Way : Start from scratch on go-to-market strategy New Way : Leverage existing knowledge of colleagues Result : Launch product in shorter timeframe Pharmaceutical / R&D Situation : Researching methods to grow macrophages Old Way : Spend several weeks isolated researching New Way : Find colleague studying same issue Result : Collaborate for breakthrough therapies
  20. 20. Pathways Demo: Expertise Networks <ul><li>Amy leads the customer service department of a retail bank, AnyBank Inc. She and her team field a lot of calls from customers. These calls serve as both a marketing opportunity and as a source of customer feedback about the products. </li></ul><ul><li>Amy thinks it would be valuable to have a web presence for customers, to provide for greater engagement with them and to proactively inform them of new developments. </li></ul><ul><li>She thinks this consumer-facing community could include blogs, and a wiki for different topics and information that would be interesting to consumers. </li></ul><ul><li>She has the idea, and needs to do some research. She will use the web for research, of course. But are there people inside the bank who might be helpful? </li></ul>