How can AthleteTrax expand their brand into a new market? What would that new market be you ask? The performing arts.

1. ATHLETE TRAX
For Athletes and Artists
Presented on 11/10/14 by Aaron Outlen, Neiman Outlen, and Ian Wickles
for Jon Halpern and Chris Lovett
Human Inc.

2. INTRODUCTION
• Athlete Trax solves many problems. Ex:
communication, standardization, unification.
• Why should these solutions be limited to Sports
Activities?
• The Performing Arts is a perfect space for
Athlete Trax to reach their desired target market.

3. I hate when this happens

4. ATHLETETRAX
Real PPU email
Sent to All dancers
Regardless of casting
AthleteTrax can
do the "thinking"
by sending email
updates just to
dancers cast.

5. TOP CONSERVATORIES
Boston
Conservatory
Partner with top
performing arts
colleges
NYU Tisch
Point Park is ranked #2
in the country for dance
Juilliard
Manhattan
School of Music




6. Is the performing arts profitable?
• In 2011 revenue of performing artists in U.S. was
16 billion
• In 2013 revenue of performing artists in U.S. was
27 billion
• Broadway musicals grossed 1 billion last year
• Average ticket for broadway musical is $106

7. 50% MEN & 50% WOMEN

15. REFERENCES
• http://www.statista.com/forecasts/311206/us-performing-
arts-revenue-forecast-naics-7111
• http://www.statista.com/topics/1299/theatre-and-broadway/