SlideShare a Scribd company logo

Passion in corp campaigns

•Download as PPT, PDF•
•
Leda Karabela
Leda Karabela

How to excite and get people interested

BusinessNews & Politics
1 of 22
5 TH MARKETING FORUM, NICOSIA, CYPRUS, DECEMBER 2008 Leda Karabela, IT Pro Marketing Lead MICROSOFT MIDDLE EAST & AFRICA HQ Email: ledak@microsoft.com
PITCHING WITH OOMPH: BE DIFFERENT, BE YOU! Buzz marketing - it’s just something more than a term. Passion - all relationships need it. What can marketers do to create the buzz, attraction, allure and emotional and mental space to get people to act on their sentiments?
PASSION!!!! ,[object Object]
EMOTIONAL CONTAGION, HATFIELD, CACIOPPO, & RAPSON, 1994 ,[object Object],Emotional contagion : the tendency to express and feel emotions that are similar to and influenced by those of others. One view of the underlying mechanism is that it represents a tendency to automatically mimic and synchronize facial expressions, vocalizations, postures, and movements with those of another person and, consequently, to converge emotionally.
THE CASE OF HUSH PUPPIES: SOHO & EAST VILLAGE KIDS
THE BASSET HOUND
1994-1995: THE TIPPING POINT FOR HUSH PUPPIES
THE NIKE + CASE ,[object Object]
NIKE+ IPOD ,[object Object],[object Object],[object Object],[object Object]
SOCCER & FANS A CASE FOR THE FUTURE ,[object Object]
HOW TO CONNECT & EXCITE THE FANS ,[object Object]
LINKAGES ,[object Object]
LINKAGES ,[object Object]
PC & MOBILE ,[object Object]
SO, IS THE CORPORATE WORLD CHANGING?
ENTERPRISE FOR THE FUTURE ,[object Object]
IBM.COM/ENTERPRISEOFTHEFUTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SO... HOW COULD YOU INFLUENCE THOSE YOU WANT TO TOUCH?
HOW OLD DO YOU THINK THIS YANKELOVICH POLL IS? ,[object Object]
THE TIPPING POINT, MALCOLM GLADWELL, 2001 ,[object Object],[object Object],[object Object],[object Object],[object Object]
PASSIONATE MOVEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! QUESTIONS? COMMENTS? ARGUMENTS? EMAIL ME AT LEDAK@MICROSOFT.COM

Recommended

Social Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeSocial Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeCharlotte Krijger
 
Timan Rebel Social Media
Timan Rebel Social MediaTiman Rebel Social Media
Timan Rebel Social MediaWecanbeheroes
 
Masterclass Social Media
Masterclass Social MediaMasterclass Social Media
Masterclass Social MediaTiman Rebel
 
5 Essential Tips of Marketing 2015
5 Essential Tips of Marketing 20155 Essential Tips of Marketing 2015
5 Essential Tips of Marketing 2015eCraft
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
Danny Devriendt - When spider webs unite, they can tie up a lion...
Danny Devriendt - When spider webs unite, they can tie up a lion...Danny Devriendt - When spider webs unite, they can tie up a lion...
Danny Devriendt - When spider webs unite, they can tie up a lion...Internet je sexy
 
Social Media as targeting marketing tool in a Privacy-sensitive digital age
Social Media as targeting marketing tool in a Privacy-sensitive digital ageSocial Media as targeting marketing tool in a Privacy-sensitive digital age
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
 
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVFallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
 

Recommended

Social Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeSocial Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeCharlotte Krijger
 
Timan Rebel Social Media
Timan Rebel Social MediaTiman Rebel Social Media
Timan Rebel Social MediaWecanbeheroes
 
Masterclass Social Media
Masterclass Social MediaMasterclass Social Media
Masterclass Social MediaTiman Rebel
 
5 Essential Tips of Marketing 2015
5 Essential Tips of Marketing 20155 Essential Tips of Marketing 2015
5 Essential Tips of Marketing 2015eCraft
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
Danny Devriendt - When spider webs unite, they can tie up a lion...
Danny Devriendt - When spider webs unite, they can tie up a lion...Danny Devriendt - When spider webs unite, they can tie up a lion...
Danny Devriendt - When spider webs unite, they can tie up a lion...Internet je sexy
 
Social Media as targeting marketing tool in a Privacy-sensitive digital age
Social Media as targeting marketing tool in a Privacy-sensitive digital ageSocial Media as targeting marketing tool in a Privacy-sensitive digital age
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
 
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVFallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
 
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...Ogilvy
 
It's just business...getting seriously personal
It's just business...getting seriously personalIt's just business...getting seriously personal
It's just business...getting seriously personalLuisella Giani
 
Marketing to Millennials - July 2015
Marketing to Millennials - July 2015Marketing to Millennials - July 2015
Marketing to Millennials - July 2015Jude Brooks
 
10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web Conferences10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web ConferencesAgustín Soriano
 
Gamification as Innovationdriver
Gamification as InnovationdriverGamification as Innovationdriver
Gamification as InnovationdriverTim Bruysten
 
Be better social media presentation
Be better social media presentationBe better social media presentation
Be better social media presentationGraeme Lipschitz
 
The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
 
GA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeGA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeMelissa Foster
 
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
 
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015wsa-mobile
 
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
 
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015Seattle Interactive Conference
 
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyMarketing Festival
 
PEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital TransformationPEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital Transformationi-Faber S.p.A.
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling NewsCred
 
Marketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of InfluenceMarketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of InfluenceJim Delaney
 
7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket Challenge7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket ChallengeSteve Olenski
 
Amplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing PlanAmplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing PlanCarole Lamarque
 
What Hath Social Media Wrought
What Hath Social Media WroughtWhat Hath Social Media Wrought
What Hath Social Media WroughtElasticity
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteRoger Hamilton
 
Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]MSL
 

More Related Content

What's hot

6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...Ogilvy
 
It's just business...getting seriously personal
It's just business...getting seriously personalIt's just business...getting seriously personal
It's just business...getting seriously personalLuisella Giani
 
Marketing to Millennials - July 2015
Marketing to Millennials - July 2015Marketing to Millennials - July 2015
Marketing to Millennials - July 2015Jude Brooks
 
10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web Conferences10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web ConferencesAgustín Soriano
 
Gamification as Innovationdriver
Gamification as InnovationdriverGamification as Innovationdriver
Gamification as InnovationdriverTim Bruysten
 
Be better social media presentation
Be better social media presentationBe better social media presentation
Be better social media presentationGraeme Lipschitz
 
The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
 
GA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeGA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeMelissa Foster
 
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
 
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015wsa-mobile
 
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
 
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015Seattle Interactive Conference
 
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyMarketing Festival
 
PEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital TransformationPEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital Transformationi-Faber S.p.A.
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling NewsCred
 
Marketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of InfluenceMarketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of InfluenceJim Delaney
 
7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket Challenge7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket ChallengeSteve Olenski
 
Amplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing PlanAmplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing PlanCarole Lamarque
 
What Hath Social Media Wrought
What Hath Social Media WroughtWhat Hath Social Media Wrought
What Hath Social Media WroughtElasticity
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteRoger Hamilton
 

What's hot (20)

6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions...
 
It's just business...getting seriously personal
It's just business...getting seriously personalIt's just business...getting seriously personal
It's just business...getting seriously personal
 
Marketing to Millennials - July 2015
Marketing to Millennials - July 2015Marketing to Millennials - July 2015
Marketing to Millennials - July 2015
 
10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web Conferences10 wisdom pills from The Next Web Conferences
10 wisdom pills from The Next Web Conferences
 
Gamification as Innovationdriver
Gamification as InnovationdriverGamification as Innovationdriver
Gamification as Innovationdriver
 
Be better social media presentation
Be better social media presentationBe better social media presentation
Be better social media presentation
 
The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...The future of digital purchasing, ecommerce and how it will change sales and ...
The future of digital purchasing, ecommerce and how it will change sales and ...
 
GA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeGA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_Age
 
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
 
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
 
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
 
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
Megan Tweed: Modern Brand Storytelling - Seattle Interactive 2015
 
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
 
PEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital TransformationPEC Corporate 2016 | Digital Transformation
PEC Corporate 2016 | Digital Transformation
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling
 
Marketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of InfluenceMarketwired - PRSA: Harness the Power of Influence
Marketwired - PRSA: Harness the Power of Influence
 
7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket Challenge7 Marketing Lessons From The ALS Ice Bucket Challenge
7 Marketing Lessons From The ALS Ice Bucket Challenge
 
Amplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing PlanAmplifying Storytelling in your Marketing Plan
Amplifying Storytelling in your Marketing Plan
 
What Hath Social Media Wrought
What Hath Social Media WroughtWhat Hath Social Media Wrought
What Hath Social Media Wrought
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
 

Similar to Passion in corp campaigns

Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]MSL
 
Marketing Challenge Forum 2015
Marketing Challenge Forum 2015Marketing Challenge Forum 2015
Marketing Challenge Forum 2015Above & Below
 
Culture vulture trends_report_2015
Culture vulture trends_report_2015Culture vulture trends_report_2015
Culture vulture trends_report_2015Alina Slichuk
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summaryTeviTuakli
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008TargetX
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook
 
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Jean-Francois Messier
 
Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)David Carr
 
Conscious Economy Rising - Special Report
Conscious Economy Rising - Special ReportConscious Economy Rising - Special Report
Conscious Economy Rising - Special ReportShannon Eastman
 
WAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAPWAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAPWavemaker GmbH
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the WorldCasey Lucas
 
Waking up in the Post Social Media Era
Waking up in the Post Social Media EraWaking up in the Post Social Media Era
Waking up in the Post Social Media EraNick Decrock
 
Presentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWTPresentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWTIAB México
 
TED Ads Worth Spreading Report 2013
TED Ads Worth Spreading Report 2013TED Ads Worth Spreading Report 2013
TED Ads Worth Spreading Report 2013Ishraq Dhaly
 

Similar to Passion in corp campaigns (20)

Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]
 
5 Hidden Factors Driving Complexity
5 Hidden Factors Driving Complexity5 Hidden Factors Driving Complexity
5 Hidden Factors Driving Complexity
 
The Art Of Marketing Conference Notes
The Art Of Marketing Conference NotesThe Art Of Marketing Conference Notes
The Art Of Marketing Conference Notes
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
 
Marketing Challenge Forum 2015
Marketing Challenge Forum 2015Marketing Challenge Forum 2015
Marketing Challenge Forum 2015
 
Culture vulture trends_report_2015
Culture vulture trends_report_2015Culture vulture trends_report_2015
Culture vulture trends_report_2015
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summary
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
 
From Profit to Purpose
From Profit to PurposeFrom Profit to Purpose
From Profit to Purpose
 
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?
 
Hacking Direct
Hacking DirectHacking Direct
Hacking Direct
 
Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)
 
Conscious Economy Rising - Special Report
Conscious Economy Rising - Special ReportConscious Economy Rising - Special Report
Conscious Economy Rising - Special Report
 
WAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAPWAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAP
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World
 
Waking up in the Post Social Media Era
Waking up in the Post Social Media EraWaking up in the Post Social Media Era
Waking up in the Post Social Media Era
 
Presentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWTPresentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWT
 
TED Ads Worth Spreading Report 2013
TED Ads Worth Spreading Report 2013TED Ads Worth Spreading Report 2013
TED Ads Worth Spreading Report 2013
 

More from Leda Karabela

Stereotypes and Gender
Stereotypes and GenderStereotypes and Gender
Stereotypes and GenderLeda Karabela
 
High performance teams are worth their weight in gold.
High performance teams are worth their weight in gold.High performance teams are worth their weight in gold.
High performance teams are worth their weight in gold.Leda Karabela
 
Failure: How About Sex Instead?
Failure: How About Sex Instead?Failure: How About Sex Instead?
Failure: How About Sex Instead?Leda Karabela
 
The Art of Entrepreneurial Mentoring
The Art of Entrepreneurial MentoringThe Art of Entrepreneurial Mentoring
The Art of Entrepreneurial MentoringLeda Karabela
 
TEDx Thessaloniki: The Power of Positivity
TEDx Thessaloniki: The Power of PositivityTEDx Thessaloniki: The Power of Positivity
TEDx Thessaloniki: The Power of PositivityLeda Karabela
 
Philanthropy and Board Members: To Ask or Not to Ask?
Philanthropy and Board Members: To Ask or Not to Ask?Philanthropy and Board Members: To Ask or Not to Ask?
Philanthropy and Board Members: To Ask or Not to Ask?Leda Karabela
 
STANFORD FELLOW SEMINAR
STANFORD FELLOW SEMINARSTANFORD FELLOW SEMINAR
STANFORD FELLOW SEMINARLeda Karabela
 
Team Performance and Leadership
Team Performance and LeadershipTeam Performance and Leadership
Team Performance and LeadershipLeda Karabela
 
Lk Coaching Presentation
Lk Coaching PresentationLk Coaching Presentation
Lk Coaching PresentationLeda Karabela
 
2010 Exec Coaching Survey The Conf Board
2010 Exec Coaching Survey The Conf Board2010 Exec Coaching Survey The Conf Board
2010 Exec Coaching Survey The Conf BoardLeda Karabela
 
Client Study Coaching April 2009
Client Study Coaching April 2009Client Study Coaching April 2009
Client Study Coaching April 2009Leda Karabela
 
Mc Kinsey Women Leadership 2010
Mc Kinsey Women Leadership 2010Mc Kinsey Women Leadership 2010
Mc Kinsey Women Leadership 2010Leda Karabela
 

More from Leda Karabela (16)

Stereotypes and Gender
Stereotypes and GenderStereotypes and Gender
Stereotypes and Gender
 
High performance teams are worth their weight in gold.
High performance teams are worth their weight in gold.High performance teams are worth their weight in gold.
High performance teams are worth their weight in gold.
 
Failure: How About Sex Instead?
Failure: How About Sex Instead?Failure: How About Sex Instead?
Failure: How About Sex Instead?
 
The Art of Entrepreneurial Mentoring
The Art of Entrepreneurial MentoringThe Art of Entrepreneurial Mentoring
The Art of Entrepreneurial Mentoring
 
Mars & Venus
Mars & Venus Mars & Venus
Mars & Venus
 
DIY DO IT YOURSELF
DIY DO IT YOURSELFDIY DO IT YOURSELF
DIY DO IT YOURSELF
 
TEDx Thessaloniki: The Power of Positivity
TEDx Thessaloniki: The Power of PositivityTEDx Thessaloniki: The Power of Positivity
TEDx Thessaloniki: The Power of Positivity
 
GOING TRIBAL
GOING TRIBALGOING TRIBAL
GOING TRIBAL
 
Philanthropy and Board Members: To Ask or Not to Ask?
Philanthropy and Board Members: To Ask or Not to Ask?Philanthropy and Board Members: To Ask or Not to Ask?
Philanthropy and Board Members: To Ask or Not to Ask?
 
STANFORD FELLOW SEMINAR
STANFORD FELLOW SEMINARSTANFORD FELLOW SEMINAR
STANFORD FELLOW SEMINAR
 
Team Performance and Leadership
Team Performance and LeadershipTeam Performance and Leadership
Team Performance and Leadership
 
Lk Coaching Presentation
Lk Coaching PresentationLk Coaching Presentation
Lk Coaching Presentation
 
Roi On Coaching
Roi On CoachingRoi On Coaching
Roi On Coaching
 
2010 Exec Coaching Survey The Conf Board
2010 Exec Coaching Survey The Conf Board2010 Exec Coaching Survey The Conf Board
2010 Exec Coaching Survey The Conf Board
 
Client Study Coaching April 2009
Client Study Coaching April 2009Client Study Coaching April 2009
Client Study Coaching April 2009
 
Mc Kinsey Women Leadership 2010
Mc Kinsey Women Leadership 2010Mc Kinsey Women Leadership 2010
Mc Kinsey Women Leadership 2010
 

Recently uploaded

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 

Recently uploaded (20)

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 

Passion in corp campaigns

  • 1. 5 TH MARKETING FORUM, NICOSIA, CYPRUS, DECEMBER 2008 Leda Karabela, IT Pro Marketing Lead MICROSOFT MIDDLE EAST & AFRICA HQ Email: ledak@microsoft.com
  • 2. PITCHING WITH OOMPH: BE DIFFERENT, BE YOU! Buzz marketing - it’s just something more than a term. Passion - all relationships need it. What can marketers do to create the buzz, attraction, allure and emotional and mental space to get people to act on their sentiments?
  • 3.
  • 4.
  • 5. THE CASE OF HUSH PUPPIES: SOHO & EAST VILLAGE KIDS
  • 7. 1994-1995: THE TIPPING POINT FOR HUSH PUPPIES
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. SO, IS THE CORPORATE WORLD CHANGING?
  • 16.
  • 17.
  • 18. SO... HOW COULD YOU INFLUENCE THOSE YOU WANT TO TOUCH?
  • 19.
  • 20.
  • 21.
  • 22. THANK YOU! QUESTIONS? COMMENTS? ARGUMENTS? EMAIL ME AT LEDAK@MICROSOFT.COM