“The center has nothing to do with geography any longer. The center is a state of mind.”
Interest-based social networks have a markedly different focus and approach than Facebook. The Pinterest, Thumb and Foodspottings of the world enable users to focus and organize around their interests first, whereas Facebook focuses on a user’s personal relationships. Facebook offers us a social utility to deepen social connectivity with our existing social graphs, while these new interest-based social networks enable users to express their interests in new, engaging ways and offer authentic, high value connectivity with new people we don’t already know. The different approaches of these interest-based services are distinct from Facebook, and they are powering the massive growth and engagement we are seeing in these new services.
Let’s start with 3 questions:What are your expectations out of this?What keeps you up at nights?In the end, we’ll all be dead. What do you want to leave behind? What’s YOUR big picture?
CHANGE: like a bomb detonation…
“GOING TRIBAL”LEDA KARABELAWWW.YHESITATE.COM@LEDAKATALK FORWARD / ΤΟ ΕΛCULTURE ΣΤΗ ΣΤΈΓΗFEB 21, 2012 1
Going TribalTribes giveordinary peoplethe power tolead and makebig change. The Internet has eliminated the barriers of geography, cost, and time. 2
Key Questions1. What will be the quality of the new citizen engagement?2. Will our public conversations be more polarized and fragmented, as people choose to connect with others who are like-minded or will we see more bridging of differences?3. Will citizens have stronger or weaker ties to their neighbors channeling this wealth of connectivity toward social change? 9
Connected We Stand1. Listen & consult crowds: Actively listen to online conversations and openly ask for advice.2. Design for serendipity: Create environments, in person and online, where helpful connections can form.3. Bridge differences: Deliberately connect people with different perspectives.4. Catalyze mutual support: Help people directly help each other.5. Collective action: Give enough direction for individuals to take effective and coordinated action http://www.knightfoundation.org/ 10