Effective marketing to grow your law practice updated
1. Ken Hardison and
Larry Bodine
June 18, 2014
Effective
Marketing To
Grow Your
Law Practice
2. • Content Marketing Consultant
• Publisher, The National Trial Lawyers
• Blogger, The Huffington Post
• Blogger, Price Benowitz
LarryBodineNow@gmail.com
520.577.9759
Introduction
3. • Why you need a Unique Selling Proposition
• Amplifying your message with Social Media
• Content Marketing: No. 1 Marketing Method to Attract Consumer Clients
• PILMMA Super Summit
Today’s Agenda
4. Unique Selling Proposition
• An overt, unique claim about your law firm or a
promise of benefits of your legal services.
• A statement that impressively positions you as
distinctly different from your competitors.
• A statement that is so strong, attractive and
compelling that it motivates prospects to choose
you over all other firms.
Stand Out From Your Competition
5. Social Media Marketing
• 72% of all internet users are now active on social media
• 22% of Americans use social networking sites several
times per day
Google+ has direct impact on search engine results
• Over 1 billion with Google+ enabled accounts
Huge uptick in Facebook’s influence on purchase
• Over 1.15 billion Facebook users
• 47% say Facebook has the greatest impact on purchase
behavior (compared to just 24% in 2011).
• 23% of Facebook’s users check their account five or
more times EVERY DAY.
Source: jeffbullas.com
6. Clobbered sites with:
• Snippets from other sites
• Substantially similar text
• Blatant scraping and
pasting
• Low quality, thin content
• Sites that aggregate or
"curate" content from
other sites
What is the best
online strategy to
attract visitors?
9. • Register now Bit.ly/2014PILMMA
• More than 20 speakers – best in their
class
• Room block nearly gone
• Limited number of seats
• Scholarship Contest
PILMMA Super Summit
72% of all internet users are now active on social media
22% of Americans use social networking sites several times per day
Over 1.15 billion Facebook users
Over 1 billion with Google+ enabled accounts
Google+ has direct impact on search engine results
Huge uptick in Facebook’s influence on purchase
47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011).
54% of Facebook members have used the social network via a phone
Facebook is the most addicting of the social networks
23% of Facebook’s users check their account five or more times EVERY DAY.