1. Changing individual behaviour as a focus
1
ITS
Incentive
Reasons
Social
Community
Mobile
Information
Visualization
People
Planet
Profit
Why should I change?
What’s my own benefit?
What should I start doing?
Did I do better today?
Who earns when I change?
Who pays for my services?
Business Model
Benefits
Traffic
Services
Alternatives
Money
Fun
Incar
Display
Truck as a
Sensor