Your site speaks volumes about your business. It is an important part of your business. Make sure you treat it as such.

1. Websites: Hub of Digital Marketing
By: Lara F. Abdulhadi
Blogger, Social Media Trainer, and Strategist

2. Websites: An end of an era?
• When most people ask me whether its an end of an era for
websites, typically my answer is yes! Organization should not
invest lots of money on developing a website with multiple
components that don’t matter.
• However your web presence should complement your online
digital strategy… personally I recommend wordpress. This
presentation will outline the importance of having a website,
and how you can do it easily and efficiently.

3. Wordpress beyond the Blogosphere
• When post people refer to wordpress they automatically
recognize the platform as the number 1 blogging platform out
there, yet there are many reasons you should consider it as a
CMS (Content Management System) for your website:
– Wordpress is SEO Friendly
– Wordpress has amazing themes that you can customize starting as
little as $50
– Wordpress is self-publishing, create multiple authors, and start
publishing immediately
– Getting a professional software engineer to do your first time setup
starts at $1,000 – one time fee – I recommend Othman Jundi* from
Digital Front – fast, full of wordpress knowledge and created both of
my blog “Sleepless in Amman”, and my website.
* Othman Jundi from Digital Front can be reached at jundi@digitalfront.me if you are interested.

4. Website Life Cycle
Deployment Planning
Testing Design
Development

5. Writing Effective Web Content
• As per the infamous saying “Content is King” and that applies
to your website content as much as it does to your social
media communities and blog. Here are a few tips about
writing your content:
– Grab Attention – Forget flash intro’s and clutter – keep it clean and
eye catching
– Make it Scan-able – No one reads lengthy text – keep it short and
straight to the point
– Make it Original – Copy/pasting your content will harm your SEO
ranking – write your own, readers will find you, search engine's will
love you
– Engage with your Readers – Being online now adays is about
communication! Allow your users to share your posts on social media
platforms and to leave comments on your website.

6. Wordpress Website Examples
• Typographica is for review of typefaces and type books, with
occasional commentary on fonts and typographic design.
Another awesome example of WordPress as CMS.

7. Wordpress Website Examples
• Creative Ad Awards is one of the best advertising archive,
serving all the advertising fan and others who need it. You will
feel comfortable here, because of WordPress customization.

8. Wordpress Website Examples

9. Wordpress Website Examples
• Creative Ad Awards is one of the best advertising archive,
serving all the advertising fan and others who need it. You will
feel comfortable here, because of WordPress customization.

10. Wordpress Website Examples

11. Web Design in a nutshell
– Know our audience and write your content accordingly
– Know your competition – analyze their weaknesses and make them
your strengths with your website
– Keep it Simple, both text and design
– Test for browser compatibility
– Don’t include annoying flash and animation
– Make sure to include keywords, and don’t plagiarise to keep it SEO
friendly

12. About the Author
Lara F. Abdulhadi
Blogger, Social Media Trainer, and Strategist
As a blogger, a trainer, and a social media strategist, Lara Abdulhadi
is focused on continuing a career in Digital Marketing with a focus
on Social Media. With a Bachelors Degree in Business
Administration and a Management of Information Systems
concentration, extensive experience in marketing and
communications where all focus was on the digital sphere, and a
Masters Degree in Business Administration, a mix of education,
work experience, and a capacity to stay up to date with various
social media networks and digital marketing techniques gives her
an edge to improve her know-how on daily basis, and train and
consult on strategies for a variety of clients.
Lara has developed strategies for a variety of high-profile, regional,
and international clients, including, The New York Institute of
Technology, Samsung, Ford, and many more.