Websites: Hub of Digital Marketing        By: Lara F. Abdulhadi  Blogger, Social Media Trainer, and Strategist
Websites: An end of an era?• When most people ask me whether its an end of an era for  websites, typically my answer is ye...
Wordpress beyond the Blogosphere• When post people refer to wordpress they automatically  recognize the platform as the nu...
Website Life Cycle     Deployment                 PlanningTesting                                    Design               ...
Writing Effective Web Content• As per the infamous saying “Content is King” and that applies  to your website content as m...
Wordpress Website Examples• Typographica is for review of typefaces and type books, with  occasional commentary on fonts a...
Wordpress Website Examples• Creative Ad Awards is one of the best advertising archive,  serving all the advertising fan an...
Wordpress Website Examples
Wordpress Website Examples• Creative Ad Awards is one of the best advertising archive,  serving all the advertising fan an...
Wordpress Website Examples
Web Design in a nutshell– Know our audience and write your content accordingly– Know your competition – analyze their weak...
About the AuthorLara F. AbdulhadiBlogger, Social Media Trainer, and Strategist                      As a blogger, a traine...
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Websites Hub of Digital Marketing

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Your site speaks volumes about your business. It is an important part of your business. Make sure you treat it as such.

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Websites Hub of Digital Marketing

  1. 1. Websites: Hub of Digital Marketing By: Lara F. Abdulhadi Blogger, Social Media Trainer, and Strategist
  2. 2. Websites: An end of an era?• When most people ask me whether its an end of an era for websites, typically my answer is yes! Organization should not invest lots of money on developing a website with multiple components that don’t matter.• However your web presence should complement your online digital strategy… personally I recommend wordpress. This presentation will outline the importance of having a website, and how you can do it easily and efficiently.
  3. 3. Wordpress beyond the Blogosphere• When post people refer to wordpress they automatically recognize the platform as the number 1 blogging platform out there, yet there are many reasons you should consider it as a CMS (Content Management System) for your website: – Wordpress is SEO Friendly – Wordpress has amazing themes that you can customize starting as little as $50 – Wordpress is self-publishing, create multiple authors, and start publishing immediately – Getting a professional software engineer to do your first time setup starts at $1,000 – one time fee – I recommend Othman Jundi* from Digital Front – fast, full of wordpress knowledge and created both of my blog “Sleepless in Amman”, and my website. * Othman Jundi from Digital Front can be reached at jundi@digitalfront.me if you are interested.
  4. 4. Website Life Cycle Deployment PlanningTesting Design Development
  5. 5. Writing Effective Web Content• As per the infamous saying “Content is King” and that applies to your website content as much as it does to your social media communities and blog. Here are a few tips about writing your content: – Grab Attention – Forget flash intro’s and clutter – keep it clean and eye catching – Make it Scan-able – No one reads lengthy text – keep it short and straight to the point – Make it Original – Copy/pasting your content will harm your SEO ranking – write your own, readers will find you, search engines will love you – Engage with your Readers – Being online now adays is about communication! Allow your users to share your posts on social media platforms and to leave comments on your website.
  6. 6. Wordpress Website Examples• Typographica is for review of typefaces and type books, with occasional commentary on fonts and typographic design. Another awesome example of WordPress as CMS.
  7. 7. Wordpress Website Examples• Creative Ad Awards is one of the best advertising archive, serving all the advertising fan and others who need it. You will feel comfortable here, because of WordPress customization.
  8. 8. Wordpress Website Examples
  9. 9. Wordpress Website Examples• Creative Ad Awards is one of the best advertising archive, serving all the advertising fan and others who need it. You will feel comfortable here, because of WordPress customization.
  10. 10. Wordpress Website Examples
  11. 11. Web Design in a nutshell– Know our audience and write your content accordingly– Know your competition – analyze their weaknesses and make them your strengths with your website– Keep it Simple, both text and design– Test for browser compatibility– Don’t include annoying flash and animation– Make sure to include keywords, and don’t plagiarise to keep it SEO friendly
  12. 12. About the AuthorLara F. AbdulhadiBlogger, Social Media Trainer, and Strategist As a blogger, a trainer, and a social media strategist, Lara Abdulhadi is focused on continuing a career in Digital Marketing with a focus on Social Media. With a Bachelors Degree in Business Administration and a Management of Information Systems concentration, extensive experience in marketing and communications where all focus was on the digital sphere, and a Masters Degree in Business Administration, a mix of education, work experience, and a capacity to stay up to date with various social media networks and digital marketing techniques gives her an edge to improve her know-how on daily basis, and train and consult on strategies for a variety of clients. Lara has developed strategies for a variety of high-profile, regional, and international clients, including, The New York Institute of Technology, Samsung, Ford, and many more.

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