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5 (plus 1) valuable lessons learnt from Customers

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Five Great Lessons I've learnt from my interactions with various Customers and Clients. …

Five Great Lessons I've learnt from my interactions with various Customers and Clients.
As a Corporate Sales Manager/Account Manager, I know that Customers are evolving in their behavior and we keep learning new things about them everyday

Published in: Marketing, Business, Education

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  • 1. 5 Valuable Lessons learnt from Customers It’s All About The Customers! #1 Product/Service differentiation among competitors keeps decreasing. Customers now have little or no reason to remain loyal. Give them value far beyond the features of product and services. There should be a shift from product/service orientation to Customer Experience orientation. Customer experience is now the major differentiator. Little thing matters more when it comes to Customer Experience Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013
  • 2. 5 Valuable Lessons learnt from Customers It’s All About The Customers! #2 Delivering Exceptional Customer Experience is not a sprint; its a Marathon. It takes patience, sincerity and consistent drive for improvement to achieve positive Customer Experience and that's what secures future profitability. Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013
  • 3. 5 Valuable Lessons learnt from Customers It’s All About The Customers! #3 Customers are getting more knowledgeable and more demanding than ever before. They are not easily impressed. Understanding not just the spoken needs but also anticipating the unspoken needs of the customers is critical to business success. Always stay one step ahead of the customers; by that you are sure to be far ahead of competitors. Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013
  • 4. 5 Valuable Lessons learnt from Customers It’s All About The Customers! #4 Customers are humans too with their fears, doubt, frustrations, dreams and objectives. No two customers are the same. Customer Management Strategy shouldn't be a one size fit all. Looking through the lens of individual customers gives the company a clearer view of the business and the prospect with such customers. Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013
  • 5. 5 Valuable Lessons learnt from Customers It’s All About The Customers! #5 Customer Service goes far beyond the traditional frontline or whosoever is interacting with the Customers. “Customer Centricity” should be integrated into the company’s culture. Everybody should be on board when it comes to being Customer Ccntric. Its not uncommon to hear customers say: “Are your technical guys human at all” or “Do your management know that we are the customers” Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013
  • 6. 5 Valuable Lessons learnt from Customers It’s All About The Customers! Plus 1 Customers are evolving and we keep discovering new things about them everyday. Nobody can claim to have complete understanding of the customer; Customer Management Strategies must continue to evolve with the Customers. Its an open book, I keep learning about the customer and wont stop learning Lanrewaju Ibironke ng.linkedin.com/in/lanrewajuibironke/ December 2013