Detailed Resume of Lakshminarasimhan

1. 12/73, Dhanahari Illam, Thiruvalluvar Salai,Tharamani CHENNAI - 600113 lakshminarasimhan_h@yahoo.co.uk91-44-22432835, 9444561542, 9840839658 PROFESSIONAL SUMMARY An MBA graduate with Mechanical Engineering background and Microsoft Dynamics Professional Certified in CRM 4.0 Applications with 3+ years of rich experience in CRM Implementation and 15 Years functional experience, that includes creation of business units in CRM, covering - training, implementation, reporting of Sales Funnel Management, Change Management, Industrial Sales, Business/Market scenario, Marcom Activities. Possess strong analytical ability, team building, coaching, mentoring, communication and interpersonal skills. Can develop rapport and work with all levels of the organization. Have exposure to Tendering, Key Account Management, Corporate Initiatives, Market Information, Procurement, and Factory Operation. EDUCATION B.E. (Mechanical) in 1989 from, Coimbatore Institute of Technology, Bharathiar University, Coimbatore MBA (Marketing) in 1991 from, College of Engineering, Guindy, Anna University Other Qualification(s) / Certification(s) / Programme(s) attended Microsoft Dynamics Professional Certification – CRM 4.0 Applications Have got training in TQM Program Have got orientation/training in SAP R/3 as an user Computer Skills: MS Dynamics CRM MS Office SAP R/3 Exposure Soft skills Leader - Resourceful - Goal oriented Mover - Strong-willed - Planner Excels in emergencies – Adaptable – Adheres to timeline Autonomous - Consistent – Work in different regions CURRENT ASSIGNMENT M/s GMMCO Limited, Chennai - (CK Birla Group Co., A Caterpillar Dealer and A 6 Sigma Co.,) Dy. Divisional Manager – Marketing Support Services, CRM Administrator Responsible for the GMMCO's, Machine Business Group Marketing Operation for GMMCO Territory. Since October 2008 Implemented MS Dynamics CRM in GMMCO. Established the operational metrics and ensured that the metrics were met by the engineers which is also reflected in their Balance Score Card Set up Microsoft CRM Environments and demonstrate them to all users Lead HCL CRM team to implement CRM system for business units Gather end-users’ business requirements and translate them into CRM Application functions with perform gap analysis design to complete the business requirements Perform gathering business requirements needs and translate into Microsoft Dynamics CRM functions Customize CRM reports to specific business (Read Reporting Service) Provide end-users’ training for CRM system with post deployment support Responsible for the preparation of collaterals, organize demos/campaigns and handled Integrated Solutions Fair (ISF) Created and ensured that campaign management was put in place in CRM and the data was captured in ISF conducted by GMMCO at Hyderabad Was solely responsible for the Business Development, Execution of Marketing Strategies. The Job involves traveling, coordination between the H. Q and the field, Monitoring of Competition, Forecasting, Budgeting, Pricing and Sales Strategies including the new product introduction. The market segments handled are Mining, Quarrying, Granite, Construction, Road and Paving Products. Products handled are - Caterpillar Range of Excavators, Earthmoving Products and Road Machinery PROFESSIONAL SYNOPSIS A seasoned professional with over 18+ years of rich experience in CRM Implementation and Administration, industrial sales, technical guidance, product management, marketing & corporate initiatives Functional Skills include - CRM, Sales Funnel Management, Change Management, Channel Management - Business Development in an assigned territory - Strategy Planning - Sales Budgeting - ROI Accountability - Pre Sales Efforts - Product Management/PLC - Market Research - Product Sales and After Sales Support - Techno commercial Negotiation - Technical Training - Team Leadership A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities as per the product handled from time to time Proficiency in augmenting the business volumes and cultivating relations with the existing client base to accelerate revenue returns & growth Skills in providing pre sales support & tapping prospects, analyzing their requirements, rendering technical guidance to the clients and negotiate (commercially) for the orders Expertise in managing the design & development modifications of the products, based on the market/ client requirements and working on the same An effective communicator with excellent relationship building & interpersonal skills Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented, with never say NO and Can Do Attitude TRAVERSED CAREER PATH..... Dy Divn. Manager M.S.S, CRM Administrator – M/s GMMCO LIMITED, Chennai – Since Oct ’07 Manager - Product Management - DG Sets - M/s GMMCO Limited, Chennai – Dec ’06 to Sep ’07 Manager - I & I. E - M/s GMMCO Limited, Chennai – Jul ’05 to Nov ’06 Manager - EBG - M/s GMMCO Limited, Hyderabad – Oct ’03 to Jun ’05 Marketing Manager Projects - M/s Universal Enterprises, Manama, Bahrain – Oct ’02 to Jul ’03 A. S. In Charge - M/s Larsen & Toubro Limited, Chennai – Oct ’99 to Aug ’02 Sr. Sales Engineer - M/s Larsen & Toubro Limited, Bangalore – Jun ’95 to Sep ’99 Sr. Sales Executive - M/s Parry Engineering & Exports Limited, Chennai, Vijayawada, Hyderabad – Oct ’92 to May ’95 Sr. Sales Executive - M/s Sunstar Lubricants Limited, Chennai – Jun ’91 to Sep ’92 PRODUCTS HANDLED..... CATERPILLAR range of Earth Moving Equipments - excavators, wheel loaders & dozers CATERPILLAR range of DG Sets from 200 kVA to 2000 kVA CATERPILLAR range of Gas Engines for Industrial Application Various Products in Bahrain Komatsu, L&T and L&T Komatsu range of Earth Moving Equipments - including excavators, wheel loaders, dozers L&T DDC range of DG Sets from 200 to 1500 kVA DDC Engines - For marine and Industrial Applications DG Sets Powered by - Cummins, KOEL, Ashok Leyland and Parry make engines from 15 to 2000 kVA Radiator Coolant - catering to automobile industry KEY RESULT AREAS TECHNICAL Providing pre sales support, consultancy, identification/development of new streams for revenue growth Managing activities pertaining to negotiating/finalization of deals (techno commercial) for execution of sales Handled the product support activity of CAT products meeting the exacting customer requirements Closely monitoring the order execution and ensuring the installation, commissioning and the start up is lined as per the customer requirement Overseeing operations for improvement in existing products based on market trends & requirements Interacting with clients to understand their requirements for coordinating the entire product development including requirement analysis, finalizing specifications Analyzing & reviewing the market response/ requirements and communicating the same to the engineering teams for coming up new applications Provide technical service support to clients and resolving their issues/ concerns Conducting training programmes & attend seminars to disseminate the industry information COMMERCIAL Planning marketing/ product positioning activities to achieve the budgeted figures and review periodically Developing strategies to build consumer preference & loyalty formulating marketing procedures & commercial framework Planning, budgeting & controlling the complete operations. Effective utilization of the inventory and judicious implementation the financial control Developing relationships with key decision-makers in target organizations for business development Closely work with the OEMs and understand the End Users requirements and suggest the most viable product range and cultivating relations with them for securing repeat business Maintaining relationships with customers to achieve repeat/ referral business Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve marketshare metrics CAREER LANDMARKS Implemented MS CRM and Sales Funnel Management in GMMCO Ensured that the change management is fully absorbed and the key metrics were adhered Successfully handled and executed the India's largest gas compression packages - 5 Nos. 4000+ BHP engines. Team size - 5 engineers. A/c Clough Project for M/s Dresser Rand, end user M/s ONGC, Odalarevu Did application study, sized and developed engines for Rig Application for export purpose, M/s Revathi CP with CATERPILLAR Developed the gas engine business and have ensured that all major packagers in India patronize CATERPILLAR Gas Engines ensuring 95%+ market share Have secured and developed export order for engines suitable for pump application As manager EBG - handled a team size of 38, with 3 offices and stores at A P and effectively improved the morale and productivity of the personnel Secured order for Formworks from PERI Gmbh at Bahrain Effectively Collected and executed export orders from Singapore - for DDC Engines Built the rapport with CDSS reps. and got the best service for the customers at the places of operation at Vijayawada, Vizag, Hyderabad Established the dealership for the southern states of Tamilnadu, Andhrapradesh and Karnataka for the Radiator Coolant. Brand
GOLDEN CRUISER
PERSONAL DETAILS Date of Birth: 10th November 1967 Marital Status: Married Languages Known: English, Tamil, Hindi, Telugu and Kannada HOBBIES & INTERESTS My hobbies include reading, listening to music. Interested in hiking and gardening SLOGAN CLOSE TO THE HEART When The Going Gets Tough, The Tough Gets Going REFERENCE Will furnish upon request