The Settlement Library Project
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  • 1. W.C. Library Working Together to Complete the Puzzle Settlement Library Project Linda Christian August 2009
  • 2. Situation Analysis
    • West Virginia possesses the sixth highest poverty rate in the Nation
    • West Virginia ranks second in the lowest medium household income in the Nation
    • This town’s largest median household age bracket is 35-40 years
    • This town’s largest median household income is $30,864
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 3.
    • Closest full-service library, social services and government agencies are a thirty-five minute drive
    • There are no educational resources available locally
    • No means to preserve cultural/historical artifacts or data
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 4. Strategic Aims
    • To support the community
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 5. Strategic Aims
    • To create an evolving multiple service institution
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 6. Strategic Aims
    • To perform as an educational outreach toward literacy efforts in the community
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 7. Strategic Aims
    • To establish a technology source in the community
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 8. Strategic Aims
    • To furnish materials for lifelong learning including the homebound, the disabled, and the incarcerated
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 9. Strategic Aims
    • To serve as a clearinghouse of community organizations for community-wide resources
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 10. Strategic Aims
    • To establish and provide a reference and research service for the information access, and educational and scholarly needs of the community
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 11. Strategic Aims
    • To create and establish an ongoing archival project for residents securing community culture and identity
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 12. Sustainability
    • What can be done to sustain the library over the long haul?
    • Settlement Library Project
    • Linda Christian
    • August 2009
    • Settlement Library Project
    • Linda Christian
    • July 2009
  • 13. Facilitators, Catalysts and Developers
    • “ The quality of leadership,
    • more than any other factor,
    • determines the success or failure of an organization.”
    • Fred Fielder and Martin Chemens
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 14.
    • Who are the Facilitators, Catalysts, and Developers of WCL?
    • Settlement Library Project
    • Linda Christian
    • August 2009
    • Settlement Library Project
    • Linda Christian
    • July 2009
  • 15.
    • What is the role of the library board ?
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 16. Putting Advocacy First
    • Advocacy is . . . Vision, Strategy, and Unity
    • Settlement Library Project
    • Linda Christian
    • August 2009
    • Settlement Library Project
    • Linda Christian
    • July 2009
  • 17. Current Strengths
    • Respected and dedicated volunteers
    • Annual donors
    • Weekly knitting club
    • NRA annual meeting
    • Audio and large print books
    • Hosting annual community programs
    • Soup and Sandwich Luncheon fund raiser
    • Location
    • Large enough building for growth
    • Ample parking and handicapped access
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 18. Current Weaknesses
    • Community is underserved
    • Failure to connect with the community
    • No website, no personality, no focus, no vision
    • No educational services, databases, or reference capabilities
    • Seriously outdated reference works and general publications
    • Not enough magazine or newspaper subscriptions
    • Inadequate hours of operation and not enough volunteers
    • No marketing or advertising
    • No community or state support
    • Small, cramped quarters
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 19. Threats to Survival
    • Decision makers will not respond to library needs
    • Decision makers will not implement a successful capital campaign
    • Decision makers will not respond to community needs and interests
    • Community will not help to support the library
    • Funding will not be acquired
    • A dedicated, respected, and experienced director will not be obtained
    • Use will diminish due to lack of interest and inadequate space
    • The library will become irrelevant and obsolete due to lack of direction and leadership
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 20. Opportunities
    • Join the state library system
    • Secure a library director trained in library and information science
    • Create and train an influential Board, Friends Group, and Volunteers
    • Partner with the community center, visitor’s center, local businesses, and county-wide services
    • Connect with residents through selected library programming
    • Host various and many community programs
    • Secure the balance of the building for library growth and fluid spacing
    • Initiate a creative marketing strategy
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 21. The Library Manifesto
    • Why Market and create Public Relations?
    • “ Marketing is much more than selling.
    • It is an exchange of value
    • in which both parties gain something.”
    • (Browne)
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 22.
    • Why create a Staff Focus on Customer Service?
    • The secret of achieving more with less
    • and
    • making your library special is
    • satisfying your customers.
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 23. Marketing Strategy Priorities
    • Decide who you want to become in the future.
    • “ Leaders establish the vision for the future
    • and set the strategy for getting there.”
    • John Kotter
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 24.
    • Create Public Declarations and Library Polices responding to the vision.
    • “ To be successful, you must create
    • an emotional link with your customers.”
    • Scott McKain
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 25.
    • Establish a Brand
    • “ The right brand inspires!”
    • Tom Asacker
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 26.
    • Secure a Website
    • “ The most important group you can cooperate with
    • are the people in your own community.”
    • Anne Gervasi
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 27.
    • Encourage Grants, Gifts and Sponsorships
    • Capitalize on opportunities for broader impact.
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 28.
    • Create programs and opportunities for the community you serve
    • “ Library service responds to community needs,
    • and the community responds to that library
    • which meets those needs.”
    • Darlene Weingand
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 29.
    • Partner to grow services and relationships
    • “ The small public library should strive
    • to be a flattering mirror of its community.”
    • Anne Gervasi
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 30.
    • Create a personality
    • Never limit your exposure to one area or one type of media.
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 31. The Bottom Line
    • Evaluate the library experience
    • Embrace new information technologies
    • Preserve the memories of your community
    • Experiment with creative spaces
    • Settlement Library Project
    • Linda Christian
    • August 2009
  • 32.
    • The Settlement Library Project™
    • invites you to recreate your library and its purpose.
    • http://circuit-out-rider.blogspot.com/
    • Settlement Library Project
    • Linda Christian
    • August 2009