W.C. Library Working Together to Complete the Puzzle Settlement Library Project Linda Christian August 2009
Situation Analysis <ul><li>West Virginia possesses the sixth highest poverty rate in the Nation </li></ul><ul><li>West Vir...
<ul><li>Closest full-service library, social services and government agencies are a thirty-five minute drive  </li></ul><u...
Strategic Aims <ul><li>To support  the community </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Chri...
Strategic Aims <ul><li>To create an evolving  multiple service institution </li></ul><ul><li>Settlement Library Project </...
Strategic Aims <ul><li>To perform as an educational outreach toward literacy efforts in the community </li></ul><ul><li>Se...
Strategic Aims <ul><li>To establish a technology source in the community </li></ul><ul><li>Settlement Library Project </li...
Strategic Aims <ul><li>To furnish materials for lifelong learning including the homebound, the disabled, and the incarcera...
Strategic Aims <ul><li>To serve as a clearinghouse of community organizations  for community-wide resources </li></ul><ul>...
Strategic Aims <ul><li>To establish and provide a reference and research service for the information access, and education...
Strategic Aims <ul><li>To create and establish an ongoing archival project for residents securing community culture and id...
Sustainability <ul><li>What can be done to sustain the library over the long haul? </li></ul><ul><li>Settlement Library Pr...
Facilitators, Catalysts  and Developers <ul><li>“ The quality of leadership,  </li></ul><ul><li>more than any other factor...
<ul><li>Who are the Facilitators, Catalysts, and Developers of WCL? </li></ul><ul><li>Settlement Library Project </li></ul...
<ul><li>What is the role of the library board ? </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Chris...
Putting Advocacy First <ul><li>Advocacy is . .  . Vision, Strategy, and Unity </li></ul><ul><li>Settlement Library Project...
Current Strengths <ul><li>Respected and dedicated volunteers </li></ul><ul><li>Annual donors  </li></ul><ul><li>Weekly kni...
Current Weaknesses <ul><li>Community is underserved </li></ul><ul><li>Failure to connect with the community </li></ul><ul>...
Threats to Survival <ul><li>Decision makers will not respond to library needs </li></ul><ul><li>Decision makers will not i...
Opportunities <ul><li>Join the state library system </li></ul><ul><li>Secure a library director trained in library and inf...
The Library Manifesto <ul><li>Why Market and create Public Relations? </li></ul><ul><li>“ Marketing is much more than sell...
<ul><li>Why create a Staff Focus on Customer Service? </li></ul><ul><li>The secret of achieving more with less  </li></ul>...
Marketing Strategy Priorities <ul><li>Decide who you want to become in the future. </li></ul><ul><li>“ Leaders establish t...
<ul><li>Create Public Declarations and Library Polices responding to the vision. </li></ul><ul><li>“ To be successful, you...
<ul><li>Establish a Brand </li></ul><ul><li>“ The right brand inspires!” </li></ul><ul><li>Tom Asacker </li></ul><ul><li>S...
<ul><li>Secure a Website </li></ul><ul><li>“ The most important group you can cooperate with </li></ul><ul><li>are the peo...
<ul><li>Encourage  Grants, Gifts and Sponsorships </li></ul><ul><li>Capitalize on opportunities for broader impact. </li><...
<ul><li>Create programs and opportunities for the community you serve </li></ul><ul><li>“ Library service responds to comm...
<ul><li>Partner to grow services and relationships </li></ul><ul><li>“ The small public library should strive  </li></ul><...
<ul><li>Create a personality </li></ul><ul><li>Never limit  your exposure to one area or one type of media. </li></ul><ul>...
The Bottom Line <ul><li>Evaluate the library experience </li></ul><ul><li>Embrace new information technologies </li></ul><...
<ul><li>The Settlement Library Project™ </li></ul><ul><li>invites you to recreate your library and its purpose. </li></ul>...
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The Settlement Library Project

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The Settlement Library Project

  1. 1. W.C. Library Working Together to Complete the Puzzle Settlement Library Project Linda Christian August 2009
  2. 2. Situation Analysis <ul><li>West Virginia possesses the sixth highest poverty rate in the Nation </li></ul><ul><li>West Virginia ranks second in the lowest medium household income in the Nation </li></ul><ul><li>This town’s largest median household age bracket is 35-40 years </li></ul><ul><li>This town’s largest median household income is $30,864 </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  3. 3. <ul><li>Closest full-service library, social services and government agencies are a thirty-five minute drive </li></ul><ul><li>There are no educational resources available locally </li></ul><ul><li>No means to preserve cultural/historical artifacts or data </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  4. 4. Strategic Aims <ul><li>To support the community </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  5. 5. Strategic Aims <ul><li>To create an evolving multiple service institution </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  6. 6. Strategic Aims <ul><li>To perform as an educational outreach toward literacy efforts in the community </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  7. 7. Strategic Aims <ul><li>To establish a technology source in the community </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  8. 8. Strategic Aims <ul><li>To furnish materials for lifelong learning including the homebound, the disabled, and the incarcerated </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  9. 9. Strategic Aims <ul><li>To serve as a clearinghouse of community organizations for community-wide resources </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  10. 10. Strategic Aims <ul><li>To establish and provide a reference and research service for the information access, and educational and scholarly needs of the community </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  11. 11. Strategic Aims <ul><li>To create and establish an ongoing archival project for residents securing community culture and identity </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  12. 12. Sustainability <ul><li>What can be done to sustain the library over the long haul? </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>July 2009 </li></ul>
  13. 13. Facilitators, Catalysts and Developers <ul><li>“ The quality of leadership, </li></ul><ul><li>more than any other factor, </li></ul><ul><li>determines the success or failure of an organization.” </li></ul><ul><li>Fred Fielder and Martin Chemens </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  14. 14. <ul><li>Who are the Facilitators, Catalysts, and Developers of WCL? </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>July 2009 </li></ul>
  15. 15. <ul><li>What is the role of the library board ? </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  16. 16. Putting Advocacy First <ul><li>Advocacy is . . . Vision, Strategy, and Unity </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>July 2009 </li></ul>
  17. 17. Current Strengths <ul><li>Respected and dedicated volunteers </li></ul><ul><li>Annual donors </li></ul><ul><li>Weekly knitting club </li></ul><ul><li>NRA annual meeting </li></ul><ul><li>Audio and large print books </li></ul><ul><li>Hosting annual community programs </li></ul><ul><li>Soup and Sandwich Luncheon fund raiser </li></ul><ul><li>Location </li></ul><ul><li>Large enough building for growth </li></ul><ul><li>Ample parking and handicapped access </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  18. 18. Current Weaknesses <ul><li>Community is underserved </li></ul><ul><li>Failure to connect with the community </li></ul><ul><li>No website, no personality, no focus, no vision </li></ul><ul><li>No educational services, databases, or reference capabilities </li></ul><ul><li>Seriously outdated reference works and general publications </li></ul><ul><li>Not enough magazine or newspaper subscriptions </li></ul><ul><li>Inadequate hours of operation and not enough volunteers </li></ul><ul><li>No marketing or advertising </li></ul><ul><li>No community or state support </li></ul><ul><li>Small, cramped quarters </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  19. 19. Threats to Survival <ul><li>Decision makers will not respond to library needs </li></ul><ul><li>Decision makers will not implement a successful capital campaign </li></ul><ul><li>Decision makers will not respond to community needs and interests </li></ul><ul><li>Community will not help to support the library </li></ul><ul><li>Funding will not be acquired </li></ul><ul><li>A dedicated, respected, and experienced director will not be obtained </li></ul><ul><li>Use will diminish due to lack of interest and inadequate space </li></ul><ul><li>The library will become irrelevant and obsolete due to lack of direction and leadership </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  20. 20. Opportunities <ul><li>Join the state library system </li></ul><ul><li>Secure a library director trained in library and information science </li></ul><ul><li>Create and train an influential Board, Friends Group, and Volunteers </li></ul><ul><li>Partner with the community center, visitor’s center, local businesses, and county-wide services </li></ul><ul><li>Connect with residents through selected library programming </li></ul><ul><li>Host various and many community programs </li></ul><ul><li>Secure the balance of the building for library growth and fluid spacing </li></ul><ul><li>Initiate a creative marketing strategy </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  21. 21. The Library Manifesto <ul><li>Why Market and create Public Relations? </li></ul><ul><li>“ Marketing is much more than selling. </li></ul><ul><li>It is an exchange of value </li></ul><ul><li>in which both parties gain something.” </li></ul><ul><li>(Browne) </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  22. 22. <ul><li>Why create a Staff Focus on Customer Service? </li></ul><ul><li>The secret of achieving more with less </li></ul><ul><li>and </li></ul><ul><li>making your library special is </li></ul><ul><li>satisfying your customers. </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  23. 23. Marketing Strategy Priorities <ul><li>Decide who you want to become in the future. </li></ul><ul><li>“ Leaders establish the vision for the future </li></ul><ul><li>and set the strategy for getting there.” </li></ul><ul><li>John Kotter </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  24. 24. <ul><li>Create Public Declarations and Library Polices responding to the vision. </li></ul><ul><li>“ To be successful, you must create </li></ul><ul><li>an emotional link with your customers.” </li></ul><ul><li>Scott McKain </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  25. 25. <ul><li>Establish a Brand </li></ul><ul><li>“ The right brand inspires!” </li></ul><ul><li>Tom Asacker </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  26. 26. <ul><li>Secure a Website </li></ul><ul><li>“ The most important group you can cooperate with </li></ul><ul><li>are the people in your own community.” </li></ul><ul><li>Anne Gervasi </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  27. 27. <ul><li>Encourage Grants, Gifts and Sponsorships </li></ul><ul><li>Capitalize on opportunities for broader impact. </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  28. 28. <ul><li>Create programs and opportunities for the community you serve </li></ul><ul><li>“ Library service responds to community needs, </li></ul><ul><li>and the community responds to that library </li></ul><ul><li>which meets those needs.” </li></ul><ul><li>Darlene Weingand </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  29. 29. <ul><li>Partner to grow services and relationships </li></ul><ul><li>“ The small public library should strive </li></ul><ul><li>to be a flattering mirror of its community.” </li></ul><ul><li>Anne Gervasi </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  30. 30. <ul><li>Create a personality </li></ul><ul><li>Never limit your exposure to one area or one type of media. </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  31. 31. The Bottom Line <ul><li>Evaluate the library experience </li></ul><ul><li>Embrace new information technologies </li></ul><ul><li>Preserve the memories of your community </li></ul><ul><li>Experiment with creative spaces </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>
  32. 32. <ul><li>The Settlement Library Project™ </li></ul><ul><li>invites you to recreate your library and its purpose. </li></ul><ul><li>http://circuit-out-rider.blogspot.com/ </li></ul><ul><li>Settlement Library Project </li></ul><ul><li>Linda Christian </li></ul><ul><li>August 2009 </li></ul>

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