Fundraising Resources & Ideas


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Powerpoint presentation on Fundraising Resources and Ideas by LIS 2830 students Jilly-Ann Arthur, Megan Branning
Alexis Davis, Erin Parkinson
Emilee Waldo, Danielle Ward (Spring 2011).

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Fundraising Resources & Ideas

  1. 1.  Fundraising allows libraries to increase finances through individual, corporate, and community resources while Building relationships with patrons and the community by creating a presence outside of the library walls
  2. 2.  Must reach beyond library walls for support Includes: › Library Staff and Patrons › Library and Board of Trustees › Library and Friends of the Library › Library and community funders (individual business, commerce groups, individuals) › Library and volunteers (Alman 50)
  3. 3.  Funds are acquired through › Gifts/donations from individuals and organizations (community) › Organized fundraising events  Sponsored by Friends of the Library, community organizations, or the library itself › Local, State, and Federal Grants
  4. 4.  Key to maintaining a community library Creating “Elevator Speech[es]” allows librarians and library staff to quickly share information about events, programs, projects, and developments occurring at the library with patrons and community members Short interactions help develop relationships between the library and community (Alman 50-1)
  5. 5.  Focus on key programs and developments when discussing the library with community members Highlight numbers, figures, dates, and times to promote programs and projects provided by or at the library Be prepared to provide “business card information” (name, address, phone number, website) (Alman 51)
  6. 6.  Individual donors or estate donations Major percentage of funding Establishes relationship between patrons, library, and community Examples: › In memoriam books/sections of the library › Library donor levels or capital campaign › Celebratory dedication of materials › Estate donations/donations through one‟s will (Alman 57-8)
  7. 7.  Have an individual fundraising plan › Keep to this plan and make sure donors understand the parameters for donations Use viral fundraising Develop relationships with patrons and the community Be involved and get others involved › Have a presence in the community – your involvement will increase involvement in the library Keep the library‟s mission central to all fundraising (“5 Things…”)
  8. 8.  Involve community groups in special fundraising events › Share proceeds with another organization or group › Invite community groups (Wolves Club, Rotary, DAR, etc.) to sponsor events or co- sponsor fundraising events for the library Events may be (but are not limited to): › Book sales, bake sales, luncheons, auctions, contests, theatre performances, restaurant nights, cookbook sales, raffles, etc. (Alman 51-2; Friends of Libraries USA)
  9. 9.  Establish the purpose of the event prior to developing the event › “Donors „don‟t want to see what they‟ve […] given get squandered.‟” – Donna Bero, Executive Director of the Friends of the San Francisco Public Library (Miller) Connect with patrons throughout the event; let everyone know you are thankful for their attendance and donation Maintain the library‟s mission with all events Be creative (Miller; “Fundraising …” 5-6)
  10. 10.  Major Donors – individuals, corporations, or foundations who make a significant contribution to the library Create a list of potential donors who have an interest in the betterment of the community and library Develop a relationship with these donors through special events (luncheons, meet and greets, etc.) that highlight the importance of the library and the programs provided to the community Encourage individual donations through using matching corporate donations › Involves both company and employee in the betterment of the community
  11. 11.  Grant – funding by one party (government, corporation, or foundation) to a non-profit organization, educational institution, or business/foundation Grant Writing Basics: › Determine your need › Suggest a solution, defended by statistics, research, and experiences › Determine if the grant‟s goals meet your goals or help to achieve your goals › Target your proposal to grants in your field › Present your proposal through application or presentation (“FAQ: Grants…”)
  12. 12.  Follow specification for the grant application exactly Present a complete proposal that is neat, professional, and organized Type proposals; single-space proposals Present grant proposal in the order presented in the application and instructions Include only requested information Do not include additional documents unless requested Remember : › Sign the grant proposal › Make copies for your files › Proposals are judged on content and need, not size of proposal
  13. 13.  Federal funding provided to states and dispersed based on population Supports: › Expansion of services › Development of technology services and information services › Provide a community system for libraries and development of state-wide inter-library loan programs › Develop relationships with community organizations › Expand library services to disadvantaged sub-groups › Expand library services to rural and underserviced communities
  14. 14.  Public Libraries › Be an active community presence › Be involved; get others involved School Libraries › Focus on the school community › Sponsor book fairs, food for fines days, book clubs, and encourage In Memoriam and celebratory book donations
  15. 15.  Special Libraries › Utilize established fundraising practices › Establish importance of library within the corporation or institution Academic Libraries › Utilize “Frontline Advocates” (staff interacting with students, faculty, and staff) (“Frontline…”) › Maintain importance of library in supporting the university and the students › Develop a fundraising plan through the alumni office that encourages library donations
  16. 16.  Develop relationships with staff, patrons and the community Be active and involved in the community Maintain the library‟s mission in all fundraising Have a plan and stick to it Be creative
  17. 17.  General Fundraising Ideas: › sing › › › ndraising%20Ideas%20for%20Small%20Counties.pdf Academic Libraries: › acyuniversity/frontline_advocacy/frontline_academic/i ndex.cfm
  18. 18.  ces.html › Check your state website for LSTA grants and additional state and local grant opportunities php/Fundraising
  19. 19. Alman, Susan Webreck. “Fundraising.” Crash Course in Marketing for Libraries. Westport, CT: Libraries Unlimited, 2007. 49-58. Print.“FAQ: Grants and Grant Proposal Writing.” Association of Fundraising Professionals. AFP. 2009. Web. 11 Mar. 2011.“Frontline Advocacy for Academic Libraries.” ALA Advocacy University. American Library Association. 2011. Web. 11 Mar. 2011.“Fundraising.” Friends of Libraries U.S.A. American Library Association. 2011. Web. 11 Mar. 2011.
  20. 20. “Fundraising Ideas Manual for Small and Medium Counties.” Governor’s Books from Birth Foundation. Web. 11 Mar. 2011.Garecht, Joe. “5 Things You Need to Know About Individual Fundraising.” The Fundraising Authority. 2010. Web. 11 Mar. 2011.Miller, Rebecca. “Recession or Not, Participants at LJ‟s Directors‟ Summit Agreed, Now is Always the Time to Fundraise.” Library Journal. 15 Jan. 2010. Web. 11 Mar. 2011.