1. Social Media
Why did it start?
What is the purpose?
What is it?

2. AGENDA Traditional Internet vs Social Media
Social Media Background
Types of Social Media

3. Traditional Internet vs
Social Media

4. Tradi-onal Internet vs Social Media
Traditional : 1 way communication of content
Social Media : 2 way communication of content

5. Social Media Background

6. Social Media ‐ Brings Sociology &
Technology concepts together
• Prior to Social Media
– Companies provided internet content
– Dialog: one to many
– Expensive (IT department & content providers eg
markeCng department)
• Social Media
– Allows the user to create internet content
– Dialog: many to many
– Enables relaConship building
• Personal, Business, PoliCcal
– Inexpensive, Accelerated, & Easily Accessible

7. Social Media Sta-s-cs
• 1 out of 6 people (~1 billion people) will use Social Media by 2012 (3 years
from now)
• Facebook
– 200M users (started in 2004)
– 2/3 of users are out of college
– Fastest growing demographic is over 35 years old
– 30M are accessing via mobile devices
• TwiBer
– 32M users (started in 2006)
– Majority are over 35 years old
• LinkedIn
– 30M users (started in 2003)
• YouTube
– 100M users (started in 2005)

8. When & Why did it start?
• eBay
– 1996: Open customer feedback forum
– Late ‘90s: feedback forum develops into community
forum
• The longer someone is on a site (sCckiness), the
more they will spend
• Community allows customer sharing of ideas
– Increases feedback of what is working and what isn’t
– Good for eBay & eBay sellers
– Educates fellow customers on products / services
Increases interest in products/services of site

9. Types of Social Media

10. Types of Social Media
Communica-on
• Blogs – Website to provide content (text, diagrams, pictures, video) to others and
allow others to comment on it
What kind of
fertilizer do I use
My Gardening for my Azaleas
Blog ….
When it comes to
fertilizing your garden
there are many options
you can choose….
• Micro Blog – Short text messages
– Twi]er Profile, Friends receiving your updates, Friends & Businesses
you are receiving updates from, Short texCng
• Social Networking

11. Blog Tools
• Create Blogs • Search blogs
– Wordpress.com – technoraC.com
– ***Free
– LiveJournal.com – bloglines.com
– OpenDiary.com – blogscope.com
– TypePad.com

12. Social Networking Tools
• Social Networking ‐ Online CommuniCes
– MySpace Profile, Friends, Pictures, Music, Videos, TexCng
– Facebook Profile, Friends, Pictures, Music, Videos, TexCng
– LinkedIn Career Profile, Friends & Colleagues, Business PresentaCons
– Plaxo Profile, Contact database, ConnecCon to Facebook
– Twi]er Profile, Friends receiving your updates, Friends & Businesses you
are receiving updates from, Short texCng, ConnecCon to Facebook
• Internet Tools existed prior to Social Media. Social Media capabiliCes were added and
enhanced to make these tools more enCcing

13. Types of Social Media
Collabora-on
• CollaboraCon – MulCple users providing
content to create robust useful informaCon
New
discoveries
What was
Collaborative that MySpace
thing Joey
Encyclopedia
mentioned?
What was that
Middle Eastern
New Country they
technologies were talking
about?

14. Collabora-on Tools
• Wiki – (pronounced weekee; Hawaiian for quick) a database
for creaCng, browsing and searching through informaCon
– Wikipedia.com ‐ Open encyclopedia
• Anyone can add informaCon
• Vehicles for bringing internet content to public’s a]enCon.
The more Cmes the arCcle is read, the closer to the top of the
list it is placed (raCng system)
– Digg.com
– Mixx.com
• Product and Business Services reviews
– EPinion.com ‐ Read & Write reviews of products
– Yelp.com ‐ Read & Write reviews of services (Restaurants, Accountants,
etc) by town/region

15. Types of Social Media
Mul-media
• Photo Sharing • Video Sharing
– Add pictures to share – YouTube.com
• Public for anyone on the • Add your own
internet • How to videos
• Private by invitaCon via email • Movie Previews
– Copy or Order • Joke & Entertainment
– Common Photo Sharing • Sports & News
sites • PresentaCons Sharing
• Flickr.com – Slideshare.com
• Photobucket.com
• Add your own
• SmugMug.com
• How to presentaCons
• Webshots.com

16. Ques-ons