2. TACTICS & TIMING
@neworganizing

3. PROPER
ACKNOWLEDGEMENTS
Originally adapted from the work of Marshall Ganz
of Harvard University. Modified by the New Organizing
Institute with the help of many dedicated partners.
Presentation designed by Kristen Dore
(@Kristendore)
@neworganizing

4. v
Strategy
Tactics

5. Strategy
Tactics

6. GOAL
Tactic
Tactic

7. So, how do you create tactics that will
help you reach your
GOAL

8. 1. 2. 3.
DESIGN YOUR TACTICS
to fit the following criteria...

9. DESIGN YOUR TACTICS
Goal
1. STRATEGIC:

10. DESIGN YOUR TACTICS
Goal
1. STRATEGIC:
2. STRENGTHENS YOUR ORGANIZATION:

11. DESIGN YOUR TACTICS
Goal
1. STRATEGIC:
2. STRENGTHENS YOUR ORGANIZATION:
3. DEVELOPS INDIVIDUALS:

13. Strategic

14. Strategic
Strengthens the
Organization

15. Strategic
Strengthens the Develops
Organization Individuals

16. Strategic
Sweet Spot
Strengthens the Develops
Organization Individuals

17. CASE STUDY: OPRAH RALLY

18. DID THE RALLY HIT THE SWEET
SPOT?

19. DID THE RALLY HIT THE SWEET
SPOT?
Strategic

20. DID THE RALLY HIT THE SWEET
SPOT?
Strategic
Strengthens the
Organization

21. DID THE RALLY HIT THE SWEET
SPOT?
Strategic
Strengthens the Develops
Organization Individuals

22. DID THE RALLY HIT THE SWEET
SPOT?
Strategic
Sweet Spot
Strengthens the Develops
Organization Individuals

23. TEAM WORK
Review your theory of change
Select your tactic
Make it sweet
Set goals
Set an action plan

24. 1. Review your Theory of Change
IF: THEN:

25. 2. Choose a Tactic
Petition
One basic way to get your message heard is to have supporters
sign a petition about a certain issue.
Boycott
A boycott is a very effective way of targeting companies or
businesses that are prohibiting you from reaching your goal.
Boycotts can take many forms, but involve avoiding purchasing
goods or services from a business, and encouraging others to
do the same.
Road tour
Using caravans or road tours to spread the word about your
issue is relatively resource-intensive, but they can be very
rewarding.
Education

26. 3. Make your tactic sweet
Strategic
Sweet Spot
Develops
Strengthens Organization
Individuals

27. 4. Set Goals
GOAL

28. 5. Create an Action Plan
Mon Tue Wed Thu Fri

29. TEAM WORK
Intros, Timekeeper, Norms
Facilitator tells their story of self
Silently develop your story
Tell your story to the group and get feedback

30. !"#$%
Time to !
Debrief…!