LinkedIn's ConnectIn Customer event in San Francisco featured this session with content tailored to smaller recruitment teams with big ambitions. Take a look at the road map to creating a powerful Talent Brand, even as a small business.
2. Kyle Poll
Regional Sales Manager
LinkedIn
Big Recruiting Success for Small Teams
#InTalent
Natalie Miranda
Sr. Manager, Recruitment Product Consulting
LinkedIn
8. Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access and make a compelling case
Repeat until strong support is achieved
SMB
The Talent Brand Roadmap
9. Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access and make a compelling case
Repeat until strong support is achieved
SMB
Listen
& learn
Employees
Outside
Determine key strengths and challenges
Openly address what you learn
SMB
The Talent Brand Roadmap
10. Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access and make a compelling case
Repeat until strong support is achieved
SMB
Listen
& learn
Employees
Outside
Determine key strengths and challenges
Openly address what you learn
SMB
Craft
your approach
Be real
Be personal
Be brave
Be consistent
SMB
The Talent Brand Roadmap
11. Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access and make a compelling case
Repeat until strong support is achieved
SMB
Listen
& learn
Employees
Outside
Determine key strengths and challenges
Openly address what you learn
SMB
Craft
your approach
Be real
Be personal
Be brave
Be consistent
SMB
Promote
& engage
Help your employees to shine
Every touch point matters
Hiring managers aligned
Coherent engagement across social media platforms
SMB
The Talent Brand Roadmap
12. Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access and make a compelling case
Repeat until strong support is achieved
SMB
Listen
& learn
Employees
Outside
Determine key strengths and challenges
Openly address what you learn
SMB
Craft
your approach
Be real
Be personal
Be brave
Be consistent
SMB
Promote
& engage
Help your employees to shine
Every touch point matters
Hiring managers aligned
Coherent engagement across social media platforms
SMB
Measure
& adjust
In-house
Online
Talent Brand Index
Mixed
The Talent Brand Roadmap
13. Some branding tips for smaller businesses
Take a stand. Believe in something. Wear it on your sleeve.
14. Some branding tips for smaller businesses
Clearly enunciate your unique employee value proposition
15. Some branding tips for smaller businesses
You don’t need to appeal to everyone.
You don’t WANT to appeal to everyone.
22. Compelling Job Postings
1. Save the creativity for the description, NOT the title
Use standard terms in the title to improve match quality
2. Speak the candidate’s language
Write like you would speak to your ideal candidate
3. Highlight the position’s impact
Excite candidates with specific project examples
4. Use an accessible, engaging, mobile friendly format
Short sentences. Short paragraphs. Eye catching design.
#InTalent
23. Give high priority positions extra oomph
Sponsor jobs for top placement with the right audience
More applies with
Sponsored Jobs
50%
28. Search best practices
project manager “project manager”
engineer NOT director
(engineer OR engineering) AND (manager OR director OR lead)
vp OR “v.p.” OR “vice president”
sales AND (associate OR representative OR rep OR specialist OR consultant)
“account executive”
“sales executive”
“business development manager”
“account manager”
“territory manager”
“business development executive”
≠
29. Think about different ways people may state their:
Skills
Company Name
Industry
Title
If you don’t,
many great candidates
will simply disappear
30. Most easily found profile
Best candidate
Especially in high-demand fields where easily found
people with great profiles may be frequently contacted
≠
#InTalent
35. Check out the LinkedIn Talent Blog
for more best practices
Spelling mistakesHe works for
LinkedIn
He’s an engineer
not a biz dev guy
Bizarre punctuation
alert.
36. The 8 Golden Rules of InMail
Grab attention
Show you are selective
Be conversational and brief
Listen well
Focus on goals, not the job
Leverage content
Be patient
Include a call to action
#InTalent