Alyssa Merwin
Head of Relationship Management
LinkedIn
Welcome
#InTalent
Kyle Poll
Regional Sales Manager
LinkedIn
Big Recruiting Success for Small Teams
#InTalent
Natalie Miranda
Sr. Manager, Re...
#InTalent
Your authentic
Talent Brand
Compelling
job postings
Search
excellence
Engaging
outreach
#InTalent
Talent Brand is the foundation
that in
all your recruitment endeavors
Talent Brand changes the game
Tight turning radius
Rapid acceleration
Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access...
Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access...
Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access...
Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access...
Objective Requirements Advantage
Executive buy-in
& support
Arm yourself with data
Bring partners to the table
Gain access...
Some branding tips for smaller businesses
Take a stand. Believe in something. Wear it on your sleeve.
Some branding tips for smaller businesses
Clearly enunciate your unique employee value proposition
Some branding tips for smaller businesses
You don’t need to appeal to everyone.
You don’t WANT to appeal to everyone.
Some branding tips for smaller businesses
Embrace transparency
Your authentic
Talent Brand
Compelling
job postings
Search
excellence
Engaging
outreach
#InTalent
Compelling Job Postings
1. Save the creativity for the description, NOT the title
Use standard terms in the title to impro...
Give high priority positions extra oomph
Sponsor jobs for top placement with the right audience
More applies with
Sponsore...
Your authentic
Talent Brand
Compelling
job postings
Search
excellence
Engaging
outreach
#InTalent
Boolean basics
A AND B A NOT BA OR B
A
B
A
B
A
B
Search best practices
project manager “project manager”
engineer NOT director
(engineer OR engineering) AND (manager OR di...
Think about different ways people may state their:
Skills
Company Name
Industry
Title
If you don’t,
many great candidates
...
Most easily found profile
Best candidate
Especially in high-demand fields where easily found
people with great profiles ma...
Saved (and shared) searches
Let us do the work for you
People you may want to hire
Similar profiles
Your authentic
Talent Brand
Compelling
job postings
Search
excellence
Engaging
outreach
#InTalent
Check out the LinkedIn Talent Blog
for more best practices
Spelling mistakesHe works for
LinkedIn
He’s an engineer
not a b...
The 8 Golden Rules of InMail
Grab attention
Show you are selective
Be conversational and brief
Listen well
Focus on goals,...
Your authentic
Talent Brand
Compelling
job postings
Search
excellence
Engaging
outreach
Four areas of focus for BIG results
Questions?
#InTalent
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
Upcoming SlideShare
Loading in …5
×

ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions

611 views
570 views

Published on

LinkedIn's ConnectIn Customer event in San Francisco featured this session with content tailored to smaller recruitment teams with big ambitions. Take a look at the road map to creating a powerful Talent Brand, even as a small business.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
611
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • in ways that larger companies wouldn’t have the courage
  • Let me guess…Small businesses have an edge here too?Now you’re catching on!
  • Ouch… Spelling mistake. I think that should be “role”, not “roll”
  • ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions

    1. 1. Alyssa Merwin Head of Relationship Management LinkedIn Welcome #InTalent
    2. 2. Kyle Poll Regional Sales Manager LinkedIn Big Recruiting Success for Small Teams #InTalent Natalie Miranda Sr. Manager, Recruitment Product Consulting LinkedIn
    3. 3. #InTalent
    4. 4. Your authentic Talent Brand Compelling job postings Search excellence Engaging outreach #InTalent
    5. 5. Talent Brand is the foundation that in all your recruitment endeavors
    6. 6. Talent Brand changes the game
    7. 7. Tight turning radius Rapid acceleration
    8. 8. Objective Requirements Advantage Executive buy-in & support Arm yourself with data Bring partners to the table Gain access and make a compelling case Repeat until strong support is achieved SMB The Talent Brand Roadmap
    9. 9. Objective Requirements Advantage Executive buy-in & support Arm yourself with data Bring partners to the table Gain access and make a compelling case Repeat until strong support is achieved SMB Listen & learn Employees Outside Determine key strengths and challenges Openly address what you learn SMB The Talent Brand Roadmap
    10. 10. Objective Requirements Advantage Executive buy-in & support Arm yourself with data Bring partners to the table Gain access and make a compelling case Repeat until strong support is achieved SMB Listen & learn Employees Outside Determine key strengths and challenges Openly address what you learn SMB Craft your approach Be real Be personal Be brave Be consistent SMB The Talent Brand Roadmap
    11. 11. Objective Requirements Advantage Executive buy-in & support Arm yourself with data Bring partners to the table Gain access and make a compelling case Repeat until strong support is achieved SMB Listen & learn Employees Outside Determine key strengths and challenges Openly address what you learn SMB Craft your approach Be real Be personal Be brave Be consistent SMB Promote & engage Help your employees to shine Every touch point matters Hiring managers aligned Coherent engagement across social media platforms SMB The Talent Brand Roadmap
    12. 12. Objective Requirements Advantage Executive buy-in & support Arm yourself with data Bring partners to the table Gain access and make a compelling case Repeat until strong support is achieved SMB Listen & learn Employees Outside Determine key strengths and challenges Openly address what you learn SMB Craft your approach Be real Be personal Be brave Be consistent SMB Promote & engage Help your employees to shine Every touch point matters Hiring managers aligned Coherent engagement across social media platforms SMB Measure & adjust In-house Online Talent Brand Index Mixed The Talent Brand Roadmap
    13. 13. Some branding tips for smaller businesses Take a stand. Believe in something. Wear it on your sleeve.
    14. 14. Some branding tips for smaller businesses Clearly enunciate your unique employee value proposition
    15. 15. Some branding tips for smaller businesses You don’t need to appeal to everyone. You don’t WANT to appeal to everyone.
    16. 16. Some branding tips for smaller businesses Embrace transparency
    17. 17. Your authentic Talent Brand Compelling job postings Search excellence Engaging outreach #InTalent
    18. 18. Compelling Job Postings 1. Save the creativity for the description, NOT the title Use standard terms in the title to improve match quality 2. Speak the candidate’s language Write like you would speak to your ideal candidate 3. Highlight the position’s impact Excite candidates with specific project examples 4. Use an accessible, engaging, mobile friendly format Short sentences. Short paragraphs. Eye catching design. #InTalent
    19. 19. Give high priority positions extra oomph Sponsor jobs for top placement with the right audience More applies with Sponsored Jobs 50%
    20. 20. Your authentic Talent Brand Compelling job postings Search excellence Engaging outreach #InTalent
    21. 21. Boolean basics A AND B A NOT BA OR B A B A B A B
    22. 22. Search best practices project manager “project manager” engineer NOT director (engineer OR engineering) AND (manager OR director OR lead) vp OR “v.p.” OR “vice president” sales AND (associate OR representative OR rep OR specialist OR consultant) “account executive” “sales executive” “business development manager” “account manager” “territory manager” “business development executive” ≠
    23. 23. Think about different ways people may state their: Skills Company Name Industry Title If you don’t, many great candidates will simply disappear
    24. 24. Most easily found profile Best candidate Especially in high-demand fields where easily found people with great profiles may be frequently contacted ≠ #InTalent
    25. 25. Saved (and shared) searches
    26. 26. Let us do the work for you People you may want to hire Similar profiles
    27. 27. Your authentic Talent Brand Compelling job postings Search excellence Engaging outreach #InTalent
    28. 28. Check out the LinkedIn Talent Blog for more best practices Spelling mistakesHe works for LinkedIn He’s an engineer not a biz dev guy Bizarre punctuation alert.
    29. 29. The 8 Golden Rules of InMail Grab attention Show you are selective Be conversational and brief Listen well Focus on goals, not the job Leverage content Be patient Include a call to action #InTalent
    30. 30. Your authentic Talent Brand Compelling job postings Search excellence Engaging outreach Four areas of focus for BIG results
    31. 31. Questions? #InTalent

    ×