The document compares two music magazines, Vibe and NME. It summarizes their target audiences, genres of music covered, awards given, and statistics on readers such as age and gender breakdown. While NME focuses more on punk and indie music with older male readers, Vibe targets a younger, more equal demographic and concentrates on R&B and hip hop artists. Vibe has significantly higher circulation numbers than NME currently.

1. Big, bold,
bright writing “the sexy”- hidden
which connotations. Implying obese
promotes „rick ross‟ is eye candy for all
product by girls.
making itself
seen on the
shelves. Barcode- to know
how many units
are sold
popular artists to
attract attention.
From the hip hop
followers.
By Koran Goldson
Things that will
appear in the
magazine. This will
entice readers or
people looking at the
magazine to want to
know what's inside
it.

2.  Founded in 1993 by Quincy Jones and Time Warner, Vibe was an
iconic brand for 16 years, responsible for setting trends among hip
hop and mainstream culture. Vibe was then bought by miller
publishing in 1996, who shortly after bought spin.
 The publication features R&B and hip-hop music artists, actors and
other entertainers.
 The magazine and online websites are for the young, urban followers
of hip-hop culture.
 Vibe magazine appeals to “12- 24 year
old”, both boys and girls
(quoted from the president of
vibe magazine – keith clinkscales)
Although on the vibe media pack the
average age of vibe readers is 27.

3. Vibe magazine hands out awards for the:
Ringtone of the year
Mix tape of the year
VH1 soul video of the year
Song of the year
Producer of the year
Breakthrough artist of the year
Best collaboration
R&B artist of the year
Hip hop artist of the year

4.  Mostly men on the front cover.
 Everyone who poses on the front cover puts on
a mean face.

7. NME is a popular music publication in the United
Kingdom, published weekly since March 1952. It
started as a music newspaper, and gradually
moved toward a magazine format during the
1980s. It was the first British paper to include a
singles chart. In the 1970s it became the best-
selling British music newspaper. It was mainly
associated with gonzo journalism, then became
closely associated with punk rock.

8.  Statistics: NME VIBE
 Male: 70% (readers) Male:50%
 Female 30%(readers) Female:50%
 Median age: 25 Median age: 18
Student 35%
 ABC1: 57%
 Circulation: 29,020- In 2004, Circulation:825,000
 Readership: 266,000
 NME.com Unique Users: 1,996,458

9.  Hall Radar Award
 John Peel Award for Innovation
Vibe magazine hands out
awards for the:
 Best British Band
 Best International Band
Ringtone of the year
 Best Solo Artist
 Best New Band
Mix tape of the year
 Best Album
 Best Track VH1 soul video of the year
 Best Video
 Best Festival Song of the year
 Best Dance floor Filler
 Hero Of The Year Producer of the year
 Villain Of The Year
 Most Stylish Breakthrough artist of the
 Least Stylish Year
 Worst Album
 Worst Band Best collaboration
 Best Book
 Best Small Festival R&B artist of the year
 Hottest Woman
 Hottest Man Hip hop artist of the year

10.  These magazines concentrate on different parts of the
music industry. Vibe magazine tends to focus on RnB,
whereas NME focus on punk rock, indie music, etc.
vibe and NME magazine are similar in some ways as
they both tend to take medium shots of the artists put
onto their magazine. The median age of NME readers
is 25 and for vibe it is 18, suggesting that vibe
magazine appeals to a younger audience. Also, mostly
men read NME magazine (70%), in contrary to the
50%of men that read vibe magazine. This reinforces
how unisex vibe magazine is unlike NME. Vibe
magazine also came out mush later than NME but over
the past couple years vibe magazine has overhauled
NME in sells, becoming much more popular than
NME.