My "startup fears" talk for Product Design class, College of Engineering, Ohio State University.

1. Dan Rockwell
Program Manager of the Software Prototyping Center
Ohio State - Tech Commercialization Office
CEO, co-founder, Big Kitty Labs
twitter: @floozyspeak
Annie Abell - Product Design Class
College of Engineering - Ohio State University - September 2015

2. FEAR

3. DESIRE

4. DOUBT

5. DEBATE

6. DESTROY

7. DREAD

8. 5D’s
MARKET

9. INTRINSIC MOMENTUM
HUSTLE

10. INTRINSIC MOMENTUM
FIND AN IDEA THAT ROLLS
STICKS
OBVIOUS
NEXT
NATURAL

11. INTRINSIC MOMENTUM
BE AT THE INTERSECTION
WHERE THE USER IS
ALREADY AT

12. INTRINSIC MOMENTUM
EXAMPLE

13. INTRINSIC MOMENTUM
EXAMPLE

14. INTRINSIC MOMENTUM
EXAMPLE

15. INTRINSIC MOMENTUM
SHARE SIMILAR TRAITS
observe natural / current systems
high engagement factor
doable tech curve
bank on momentum
go huge

16. INTRINSIC MOMENTUM
BENEFITS
the path is more obvious
guiding user behavior not changing it
creating playgrounds for super fans
vehicle for noise

17. INTRINSIC MOMENTUM
DANGERS
missing the window
getting caught up in your fears
not going fast enough
lack of hustle

18. HUSTLE
GRAND EQUALIZER

19. HUSTLE
looking legit and then closing the
gap on the possibility you’re not

20. HUSTLE
the definitive metric that
separates all entrepreneurs

21. HUSTLE
traits
do
risk comfort
challenge
try
go fast
endless, limitless

22. HUSTLE
benefits
create your own opportunities
mitigate fear
shape reality
turn no into yes
make momentum

23. HUSTLE
dangers
delusion
false gods
confuse hustle with adoption

24. INTRINSIC MOMENTUM
HUSTLE

26. HOMEWORK
MAKE OBSERVATIONS IN YOUR OWN LIFE
WHERE YOU SEE INTRINSIC MOMENTUM
FORCE YOURSELF TO THINK OF 4 IDEAS
PROTOTYPE THOSE IDEAS, SKETCH, POPAPP
TAP YOUR HUSTLE, TALK TO USERS
2WEEKS